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Creative Re-Use of Cultural
Heritage: Europeana Creative
Lizzy Komen, Netherlands Institute for Sound and Vision
"Make it Happen: Creating Business“ Conference
Porto, June 4, 2015
@lizzykomen
lkomen@beeldengeluid.nl
Intro Sound and Vision
Europeana Creative & Europeana
Re-use of cultural heritage content
GLAMs and Creative Industries
Film from 1898 onwards
Television from 1951
Advertising 1920
Cinema journals ‘22–’80
Radio from 1934
Dutch royal family collection
Dutch football league archive
National Music Archive
Objects related to media
Web video
Amateur film
Documentary film
Photographs
Websites
Visual art collections
…and much more.
a million hours
“We enable everyone to utilize the
collections to learn, experience
and create.”
“Images for the Future” digitisation programme (2007-2014)
137.200 hours video MXF SD (HD for Film)
17.510 hours film (DPX and MXF)
123.900 hours audio WAF
1.200.000 photo’s TIFF
http://beeldenvoordetoekomst.nl/publicatie/
9
Europeana: Europe’s portal to cultural heritage
42 million records
from 2,500
European
galleries,
museums,
archives, libraries
images, sounds,
texts, video, 3D
31 languages
Metadata under CC0
Europeana
Creative
creative re-use of
digitised content
how?
critical mass of content for re-use
Europeana Content Re-use Framework
Europeana Labs & technical infrastructure
co-creation events
five Pilots
series of challenge events with the creative industries
incubation of the most viable projects
the project
February 2013 – July 2015 (30 months)
CIP ICT PSP Best Practice Network
Call: CIP-ICT-PSP-2012-6
• Theme 2: digital content, open access and creativity
26 partners from 14 EU member states
Coordinated by the Austrian National Library
835 person-months effort
Budget: € 5,312,514
EU contribution: € 4,250,000
project partners
content providers
Europeana
creative industries hubs
living labs
technical & multimedia experts
business planning specialists
Europeana Labs
“Europeana Labs is a playground for
remixing and using your cultural and
scientific heritage.”
“It is both an online space and a
network of real-world places for
inspiration, innovation and sharing.”
brand proposition
what is the goal?
achieve much higher rates of use of
Europeana (Network) metadata and
associated content
who are the users?
the developer inspired to or paid to
develop based on our API and/or code
the creative industry professional or
entrepreneur with a commercial motivation
to remix or republish heritage
the designer-developer or multi-disciplinary
teams who want to do both of the above
‘The cultural & creative
industries account for 4.2% of
GDP in Europe (€535.9
billion and more than 7 million
workers).* 3rd largest employer
after construction and F&D…’*
*Creating growth | Measuring cultural and creative markets in the EU
Economic impact
“CCIs have impacts that go far
beyond leisure, entertainment,
jobs or economic growth. They also
provide invaluable social cement;
they contribute to the feeling of
belonging to a society; in short,
they help forge a European
identity.”*
*Creating growth | Measuring cultural and creative markets in the EU
Social impact
‘..innovation is now widely
recognised as encompassing more
than just technological and scientific
innovation. Soft innovation and
creative design processes are
increasingly relevant in this context’*
Infrastructure impact
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
labs.europeana.eu
Example: Google Field Trip app
Example: Europeana Beacon
content
re-use ....
Europeana will be highlighting
digital objects that meet re-use
recommendations
additional search tools that allow to
identify content suitable for re-use
Europeana will expose direct link to
full-size object via API
content for re-use
images with min. 800px
direct links to 300dpi images
rights statements that allow re-use
Europeana re-use requirements
Co-Creation
a space to work…
What: Discussions and co-design activities around
content and processes for digital/offline projects
Why: In order to inspire, guide and help the development
of pilots and projects
When: At the very beginning of ideas and concepts
Where: In ad hoc open and collaborative spaces/contexts
Who: - Professionals from the Creative Industries
- Content providers / Heritage institutions
- Developers / programmers of applications
- Designers and creative minds of different fields
- Other stakeholders
Pilots
5 Themes – 5 Pilots – 3 (5) Challenges
Started Nov. 2013Started May 2013 Started
May 2014
History Education Pilot
History Education
Historiana Apps
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by
educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
Natural History
Education Pilot
serious adventure
game
located in
Museum
für Naturkunde
in Berlin
MemoryMatch:
game for children
Application code on GitHub: https://github.com/semantikaeu/memorymatch/
Social Networks Pilot
‘Sound Connections’
invite communities
to interact
enrich sounds with
Europeana materials
and other websources
Tourism Pilot
recreate paintings and
images and share via
social media
Design Pilot
Business Models for Pilots
http://pro.europeana.eu/europeana-
creative/project-documents
Business Model Canvas by
Osterwalder and Pigneur
Challenges
identify, incubate and spin-off viable
projects
based on the 5 thematic areas of
Europeana Creative
pilots as inspiration
Challenge winner receives support
package
– technical, strategic and business support to help
develop the idea and get the business started
Tripmaps/ Zeitfenster/Pathways/Timepatch/
Public Domain City/ Gallery Dynamic
GLAMs* and
Creative Industries
*Galleries, Museums, Libraries, Archives
What Creative Industries
want
content:
high quality (and curated) content
pre-selected content collections
show possibilities of available
metadata
technical:
further developed integration of Europeana API
improved search functionality in Europeana and via
Europeana API
What do GLAMs need
to offer?
content “fit for purpose”
high quality
easy access – easy to find
interesting material
open licenses
sufficient metadata
tagging, filtering
technical aspects
available direct link, reuseable format
more information
http://www.europeanacreativeculturejam.eu/
Europeana Space www.europeana-space.eu
Re-use Europeana content in SmartTV
applications to create new TV experiences
Europeana TV pilot
Led by Sound and Vision
Nightingale & Canary by Andy Thomas
As part of the eCreative Social Networks Pilot, commissioned by Sound and Vision
http://vimeo.com/103364847
Lizzy Komen
lkomen@beeldengeluid.nl
@lizzykomen & @benglabs
Thank you!www.europeanacreative.eu
twitter.com/eCreativeEU
www.facebook.com/EuropeanaCreative
http://ecreativedesign2015.istart.org/
With slides from:
• Max Kaiser
• Harry Verwayen
• Johan Oomen

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Europeana Creative: Creative re-use of cultural heritage

  • 1. Creative Re-Use of Cultural Heritage: Europeana Creative Lizzy Komen, Netherlands Institute for Sound and Vision "Make it Happen: Creating Business“ Conference Porto, June 4, 2015 @lizzykomen lkomen@beeldengeluid.nl
  • 2. Intro Sound and Vision Europeana Creative & Europeana Re-use of cultural heritage content GLAMs and Creative Industries
  • 3.
  • 4. Film from 1898 onwards Television from 1951 Advertising 1920 Cinema journals ‘22–’80 Radio from 1934 Dutch royal family collection Dutch football league archive National Music Archive Objects related to media Web video Amateur film Documentary film Photographs Websites Visual art collections …and much more. a million hours
  • 5. “We enable everyone to utilize the collections to learn, experience and create.”
  • 6. “Images for the Future” digitisation programme (2007-2014) 137.200 hours video MXF SD (HD for Film) 17.510 hours film (DPX and MXF) 123.900 hours audio WAF 1.200.000 photo’s TIFF http://beeldenvoordetoekomst.nl/publicatie/
  • 7.
  • 8.
  • 9. 9
  • 10. Europeana: Europe’s portal to cultural heritage 42 million records from 2,500 European galleries, museums, archives, libraries images, sounds, texts, video, 3D 31 languages Metadata under CC0
  • 11.
  • 12.
  • 13.
  • 15.
  • 17. how?
  • 18. critical mass of content for re-use Europeana Content Re-use Framework Europeana Labs & technical infrastructure co-creation events five Pilots series of challenge events with the creative industries incubation of the most viable projects
  • 20. February 2013 – July 2015 (30 months) CIP ICT PSP Best Practice Network Call: CIP-ICT-PSP-2012-6 • Theme 2: digital content, open access and creativity 26 partners from 14 EU member states Coordinated by the Austrian National Library 835 person-months effort Budget: € 5,312,514 EU contribution: € 4,250,000
  • 22. content providers Europeana creative industries hubs living labs technical & multimedia experts business planning specialists
  • 23.
  • 25.
  • 26. “Europeana Labs is a playground for remixing and using your cultural and scientific heritage.” “It is both an online space and a network of real-world places for inspiration, innovation and sharing.” brand proposition
  • 27. what is the goal? achieve much higher rates of use of Europeana (Network) metadata and associated content
  • 28. who are the users? the developer inspired to or paid to develop based on our API and/or code the creative industry professional or entrepreneur with a commercial motivation to remix or republish heritage the designer-developer or multi-disciplinary teams who want to do both of the above
  • 29. ‘The cultural & creative industries account for 4.2% of GDP in Europe (€535.9 billion and more than 7 million workers).* 3rd largest employer after construction and F&D…’* *Creating growth | Measuring cultural and creative markets in the EU Economic impact
  • 30. “CCIs have impacts that go far beyond leisure, entertainment, jobs or economic growth. They also provide invaluable social cement; they contribute to the feeling of belonging to a society; in short, they help forge a European identity.”* *Creating growth | Measuring cultural and creative markets in the EU Social impact
  • 31. ‘..innovation is now widely recognised as encompassing more than just technological and scientific innovation. Soft innovation and creative design processes are increasingly relevant in this context’* Infrastructure impact *Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
  • 32.
  • 34.
  • 35.
  • 36.
  • 40.
  • 41.
  • 42.
  • 43. Europeana will be highlighting digital objects that meet re-use recommendations additional search tools that allow to identify content suitable for re-use Europeana will expose direct link to full-size object via API content for re-use
  • 44. images with min. 800px direct links to 300dpi images rights statements that allow re-use Europeana re-use requirements
  • 45.
  • 47. a space to work… What: Discussions and co-design activities around content and processes for digital/offline projects Why: In order to inspire, guide and help the development of pilots and projects When: At the very beginning of ideas and concepts Where: In ad hoc open and collaborative spaces/contexts Who: - Professionals from the Creative Industries - Content providers / Heritage institutions - Developers / programmers of applications - Designers and creative minds of different fields - Other stakeholders
  • 49. 5 Themes – 5 Pilots – 3 (5) Challenges Started Nov. 2013Started May 2013 Started May 2014
  • 51. History Education Historiana Apps An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
  • 55. MemoryMatch: game for children Application code on GitHub: https://github.com/semantikaeu/memorymatch/
  • 56.
  • 59. invite communities to interact enrich sounds with Europeana materials and other websources
  • 61.
  • 62.
  • 63. recreate paintings and images and share via social media
  • 64.
  • 65.
  • 67.
  • 68.
  • 69. Business Models for Pilots http://pro.europeana.eu/europeana- creative/project-documents Business Model Canvas by Osterwalder and Pigneur
  • 71. identify, incubate and spin-off viable projects based on the 5 thematic areas of Europeana Creative pilots as inspiration Challenge winner receives support package – technical, strategic and business support to help develop the idea and get the business started
  • 73. GLAMs* and Creative Industries *Galleries, Museums, Libraries, Archives
  • 74. What Creative Industries want content: high quality (and curated) content pre-selected content collections show possibilities of available metadata technical: further developed integration of Europeana API improved search functionality in Europeana and via Europeana API
  • 75. What do GLAMs need to offer? content “fit for purpose” high quality easy access – easy to find interesting material open licenses sufficient metadata tagging, filtering technical aspects available direct link, reuseable format
  • 77.
  • 80. Re-use Europeana content in SmartTV applications to create new TV experiences Europeana TV pilot Led by Sound and Vision
  • 81.
  • 82. Nightingale & Canary by Andy Thomas As part of the eCreative Social Networks Pilot, commissioned by Sound and Vision http://vimeo.com/103364847
  • 83. Lizzy Komen lkomen@beeldengeluid.nl @lizzykomen & @benglabs Thank you!www.europeanacreative.eu twitter.com/eCreativeEU www.facebook.com/EuropeanaCreative http://ecreativedesign2015.istart.org/ With slides from: • Max Kaiser • Harry Verwayen • Johan Oomen