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Engaging Content Providers in Development Efforts

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This is the presentation we used for a workshop in Mykonos, Greece. The goal of the workshop was to get ideas from other partners of the EUscreenXL project on the development work (interactive tools for the portal). September 2013.

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Engaging Content Providers in Development Efforts

  1. 1. Exploring Europe's Television Heritage in Changing Contexts Connected to: Funded by the European Commission within the eContentplus programme www.euscreen.eu WP4-­‐ Daniel  Ockeloen-­‐ Mariana  Salgado 5th  of  September  2013 Engaging  Content  Providers  in   Development  Efforts
  2. 2. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture  under   CC  licencen   in  Flickr  by  rennaissancechambara
  3. 3. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Why?   What  are  we  planning?   Action  points Why  wild  ideas?   Hands-­‐on  activities Outline
  4. 4. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Why?   Picture  under   CC  licencen   in  Flickr  by  garethr We  need  more  users!  
  5. 5. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture  under   CC  licencen   in  Flickr  by  garethr You  have  new  ideas   Picture  under  CC  licencen  in  Flickr  Tony  Dowler
  6. 6. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture  under   CC  licencen   in  Flickr  by  Helsinki  10 We  want  to  be  working  together!  
  7. 7. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu What  are  we  planning?   Start  an  ongoing  dialogue  that  could  enrich  our  design  concepts/tools Better  understand  the  audiences  and  needs  related  to  this  content.   Get  all of  us  in  the  role of  initiators  of  design  concepts.  
  8. 8. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Action  points   This  workshop Keep  the  discussion  alive  between  F2F  meetings Make  this  an  ongoing  endeavor Use  the  ideas  collected  for  EUscreen  platform
  9. 9. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Why  wild  ideas?  
  10. 10. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Why  wild  ideas?   If  I  would  have  asked  to  the  people  what  they  would   like,  they  would  have  replied:  “a  better  horse” Henry  Ford
  11. 11. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu Why  wild  ideas?   Critical  design
  12. 12. Critical  design
  13. 13. Current Original            Critical Critical  artifacts  are  inspired  in  critical  design.  It  is  a  method  in   Participatory  Design.  S.  Bowen
  14. 14. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu READY  TO  GO?   Picture  under   CC  licencen   in  Flickr  by  Leonard   John   Matthews
  15. 15. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Themes Creating something new   Interaction with  the  material (games) Engaging audiences in  F2F  events Storytelling Visualization Context Small  interactive formats
  16. 16. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Choose one idea  and  develop it in  the  form of  scenario How  could  the  most  wild  ideas  be  used  to  generate   suitable  ones?  Reshape  the  ideas  so  they  are  closer  to   reality  and  could  be  present  in  the  platform  one  day.   Do  not  think  in  the  technical  constraints!   Make  a  visualization  using  the  magazines  of  1 idea This  is  a  collage  technique  (40  min)
  17. 17. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Create  an  scenario  that  would  link  ideas  presented  in   the  previous  task  with  interesting  materials  in  EUscreen   collection  or  in  new  content  that  will  be  added  to   Europeana.  
  18. 18. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Examples  of  collages Market  Research    by  Jordanhill  School  D&T  Dept
  19. 19. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Examples  of  collages Market  Research    by  Jordanhill  School  D&T  Dept
  20. 20. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Examples  of  collages Collage  done  during  a  Liz  Sanders  workshop  -­‐SonicRim
  21. 21. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  1   Quick  presentations two  ideas  selected  and  developed  per  group (30min)
  22. 22. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu BREAK   15min
  23. 23. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  2   Create  an  scenario  that  would  link  ideas  presented  in   the  previous  task  with  interesting  materials  in  EUscreen   collection  or  in  new  content  that  will  be  added  to   Europeana.  
  24. 24. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  2   “Scenarios  are  stories” What  is  an  scenario?   To  create  understanding   within  a  group To  understand   the  use  in   time  of  a  certain  product To  enrich  the  dialogue  with   users To  motivate  question   and   imagination To  focus  the  discussion
  25. 25. Elements  in  a  scenario Context-­ description  of  the  situation  in  which  the  story  takes  place. Actors-­ persons  involved  in  the  situation Objectives-­ what  is  the  goal  of  the  actor  involved? Actions-­ what  are  actors  doing? Events-­ what  happens  to  the  actors? Objects-­ what  do  the  actors  need  to  perform  certain  desired  action?
  26. 26. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  2   Video  postcard Rauni  wants  to  give  an  original  gifts  to  her   granddaughter   Sini.  She  goes  Mykonos  and   write  a  poem  to  Sini.  She  shoot  a  short  video  of   the  place.  She  did  a  poem  for  Sini  but  she   knows  that  the  girl  won’t  be  eager  to  read  it   more  than  once.    Then  her  friend  told  her   about  this  new  cool  tool  in  EUscreen  portal.     Rauni  did  the  video  with  her  friend  mixing  her   video  with  a  Greek  TV  program  in  which  they   have  scenes  from  Mykonos   in  the  50s.  She   sends  the  link  to  her  own  mail,  so  she  can   forward  it  to  Sini  the  day  of  her  birthday.   Happy  Birthday  dear  Sini!
  27. 27. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  2   Write  or  draw  your  scenario! What  kind  of  use  scenario  can  you  imagine  based   on  the  idea    you  have  selected  to  work  on?
  28. 28. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu TASK  2   Present  the  scenarios  to  others!
  29. 29. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu General  discussion
  30. 30. Connected to: Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu THANKS!    
  31. 31. References “Critical  Artefacts  and  participatory  innovation”  by  Simon  Bowen. “Scenarios  Based  Methods”  and  “Five  Reasons  for  Scenario-­‐Based  Design”   John  Carroll. If  you  want  to  continue  reading  on  the  topic: Hertzian  Tales: Electronic  Products,  Aesthetic  Experience,  and  Critical  Design  de  Anthony  Dunne Design  Noir:  The  Secret  Life  of  Electronic  Objects de  Anthony  Dunne  and  Fiona  Raby “Crazy  Ideas  or  Creative  Probes?:  Presenting  Critical  Artefacts  to  Stakeholders  to  Develop   InnovativeProduct  Ideas”  de  Simon  Bowen.  

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