LOCATIONS THEORY

1. Location connotations + Target
Audience

2. The Maze – By The Rivers
• The Maze is a well established music venue with an iconic atmosphere and theme
perfect for the mis-en-scene of our production. The walls are worked by band posters,
stickers and past signatures of people that have played there – we hope this connotes
history within the venue and how important smaller venues have been for big acts
when getting started within the industry. We also hope to convey personality and a
personal environment via this venue, we will do this by showing the various
iconography present within the venue – also how compact the crowd will be due to the
size of the room should demonstrate a sense of family within the venue.
• Within the maze there will be a range of our target audience present, from the E class
students to B class representatives of the music industry. This range from B-E is also
well shown by the audience carried by the band in general. The main age of the
audience will be 16-25 which is our target age range.
• There will be a range of different VAL TYPES present as even though there are some E
Class students, they are studying and therefore they are thinkers which is a primary
motivation.
• We hope all these qualities held by the venue will help demonstrate the honesty behind
independent music

3. The Shed – Jersey Budd
• The shed is perhaps Leicester's best music venue for independent artists, they guys there
really believe in promoting unsigned music, especially from younger artists and bands. This
venue really links in with BBC introducing which we will include a segment on within our
production. There are various homely elements to the venue, including the family which run
it. The wear within the venue is perfect for the mis-en-scene of our production showing the
DIY side to the industry. The walls are worked by band posters, stickers and past signatures of
people that have played there – we hope this connotes history within the venue and how
important smaller venues have been for big acts when getting started within the industry.
Within this venue we also hope to convey personality and a personal environment via this
venue, we will do this by showing the various iconography present within the venue – also
how compact the crowd will be due to the size of the room should demonstrate a sense of
family within the venue. Jersey Budd played his first gig at the Shed many years ago and
hasn’t been back since we hope the venue brings emotion into his performance and
interview.
• Within the Shed there will be a range of our target audience present, from the E class
students to B class representatives of the music industry. This range from B-E is also well
shown by the audience carried by the band in general. The main age of the audience will be
16-25 which is our target age range. The shed is a hub of young talent and often where
industry representatives search for acts such as BBC’s Dean Jackson, this will be where the
older and more sophisticated audience will be able to relate to the production. Due to the
venues age, we hope that an older audience can respect the venue as they may be able to
relate to it in terms of their past and gigs they attended when they were younger.
• There will be a range of different VAL TYPES present as even though there are some E Class
students, they are studying and therefore they are thinkers which is a primary motivation.
• We hope all these qualities held by the venue will help demonstrate the honesty behind
independent music

4. Martin Luke Brown’s - House
• The home is where music starts – its where you learn, practice and in most
cases write. We hope that Martin’s house will show all the hard work that
goes into music behind the scene.
• I know music has taken over martin’s house and it is surrounded with
instruments, we hope these shots connote the honesty and lifestyle of
music.
• Martin’s house will also demonstrate how an unsigned artists lives and it
will reflect upon his income bracket and VAL Type. This will hopefully be
what the younger audience of our product will be able to relate to.
• The Hierarchy of needs will be able to be assessed by the audience as they
can compare themselves to Martin.