Creative Bedfordshire November networking has a focus on Sales & Marketing. We will hear short introductory talks on the subject from 2 viewpoints. The evening also includes a BIG BEDFORD chance to shout-out about your own work and needs, and to chat informally. Guest Speakers: Alec East - Narrative Industries Narrative Industries is a Bedford based digital consultancy. Founder, Alec will be giving the room a quick-start guide to eCommerce. Using Shopify as an example Alec will talk about the why and how of approaching adding eCommerce to your website as a small creative business or sole trader. Alec lives in Flitwick and can be found on Twitter at Narrative Industries Lisa Stenhouse - Fluent Ginger Lisa will be talking (and performing) us through some the marketing tips for small creative businesses and individual arts practitioners. Lisa lives in Bedford and can be found at @FluentGinger and Peppermint Muse If you work in the arts, run a creative business, are a freelance artist, actor, producer, maker or musician (or commission them), or are just curious, this network is for you. Creative Bedfordshire monthly events take place across Bedfordshire. Creative Bedfordshire is delivered by Bedford Creative Arts and is free of charge to attend thanks to the support of Central Bedfordshire Council and Bedford Borough Council.

1. 3rd Nov 2016 7 - 9pm Bedford
CREATIVE
NETWORKING NOVEMBER
Creative Networking is delivered by Bedford Creative Arts and is free of
charge to attend thanks to the support of Central Bedfordshire Council and
Bedford Borough Council.
Supported by

2. SALES & MARKETING
FOR CREATIVE
BUSINESS

3. SAY HELLO
We are a very friendly network. We are not pitching at each other. We are
chatting about what we are in to and what we are up to with a view to
understanding each others skills, collaborating and voicing our needs.

4. SHOUT OUT
Your chance to tell us about your work and needs

5. Q&A
Do ask our speakers questions. If they are very specific, catch them after the talk

6. OUR
HOST
Sandra Dartnell
Associate Producer for Bedford
Creative Arts
Customer Experience Consultant
at ThinkingCX
Sandra has been self employed
for 3 years, and works on how the
key point of value can be
communicated to customers.
Sandra lives in Leighton Buzzard
@SandraDartnell

7. OUR
SPEAKERS
Alec East
Co-founder of Narrative
Industries
Narrative Industries is a
Bedford based digital
consultancy.
Alec lives in Flitwick.
@NarrativeUK
Lisa Stenhouse
Founder of Fluent Ginger
Fluent Ginger is a Bedford
based marketing consultancy.
Lisa lives in Bedford.
@FluentGinger
@PeppermintMuse
narrativeindustries.com fluentginger.co.uk

8. (Chris) and Alec.

9. AN APPROACH
SELLING ONLINE
Alec East will explain what people need to think about in general to make an informed
decision and start selling online quickly and with minimum risk.

10. Decision paralysis.

11. What's right or you.

12. Overcome fear.

13. Take calculated risks.

14. Sell online and in the real world.

15. From under £350 for a whole year.

17. Q&A
Do ask our speakers questions. If they are very specific, catch them after the talk

18. Lisa Stenhouse.

19. AN APPROACH
MARKETING
Lisa Stenhouse will be talking us through some the marketing tips for small creative
businesses and individual arts practitioners, giving us ideas about what we can do
ourselves, as creatives with limited time and budget.

20. A few facts about me – professional and personal.
I lived with my Nan when I went to drama school and persuaded her to let me record
her life story, growing up in colonial India. The theatre is my church.

21. So, what is marketing?
Marketing is the messages and/or actions that cause messages and/or actions.

22. Marketing Myths
Number One : Marketing is Selling
Number Two: You have to run price promotions

23. Marketing Myths
Marketing Myth Number Three: Marketing is about having a Unique Selling Point and a
list of features and benefits. Marketing is about PEOPLE.

24. Every tweet, Every article you write, Every video you make, Every handshake, Every
email, Every conversation at a networking event, In fact, Every word out of your mouth
is a chance to build your brand!

25. Q&A
Do ask our speakers questions. If they are very specific, catch them after the talk

26. SAY HELLO

27. SHOUT OUT
Your chance to tell us about your work and needs

28. CULTURE
CHALLENGE
A project devised and led by Bedford Creative Arts to enable more young people to
experience and make arts and culture. Designed for and with teachers it provides a
directory of creative and cultural providers that are experienced at working with schools.
Artists, cultural organisations, and schools can become Culture Challenge members

29. QUILLA CONSTANCE
‘QC’ – PERFORMATIVE
LECTURE
10th Nov 2016
Tickets FREE http://bedfordcreativearts.org.uk/projects/qc/
A Bedford Creative Arts Mini-Commission. Presented by Bedford Creative Arts and
University of Bedfordshire
Join us for a performative lecture by artist Jennifer Allen aka Quilla Constance ‘QC’, to explore the
negotiation of black female identities within pop culture and high art. Throughout the evening Allen will
present a selection of performative paintings and screen excerpts from her recent Arts Council England
commissioned video works – with reference to assertions by theorists ‘bell hooks’, Jacques Lacan, Rosi
Braidotti, Stuart Hall, José Esteban Muñoz and Sigmund Freud.
6.30 – 9.00pm Bedford, MK41 9TD

30. AN ARTISTS’
SUPPER CLUB
23rd Nov 2016
Tickets £10.00 http://pavilion.attheparkbedford.co.uk/events/
Produced by Bedford Creative Arts.
Are you an artist in Bedfordshire? Ever fancied eating off an artwork? We would like to invite you to join us
for our very own art-infused supper club as we experience the artwork: ‘70 x 7 The Meal’, an artist-made
dinner set by internationally renowned collaborative, Lucy + Jorge Orta. Over some great locally sourced
food at the Pavilion at The Park it will be an opportunity to enjoy the good company of other Bedfordshire
artists.
7.00 – 11.00pm Bedford, MK41 7SS

31. • BUSINESS NEWSLETTER
Business advice and information from Bedford Borough Council
http://www.bedford.gov.uk/business/business_support_and_advice.aspx
• ACCESS TO FINANCE
• START UP SUPPORT

32. • LET’S TALK BUSINESS
Business advice and information from Central Bedfordshire Council including a one
page summary of business advice sources with links to each
http://www.centralbedfordshire.gov.uk/business/timebank/news-events.aspx
• BUSINESS TIME BANK
• BUSINESS TOOLKIT

33. BUSINESS
GROWTH SUPPORT
Velocity provides networking with other businesses and cutting edge
information / guidance on a range of growth themes. They hold a number of
free workshops across the South East Midlands area.
www.velocitybusinesssupport.com/

34. GRANTS
FOR THE ARTS
Grants for the Arts is an open access funding programme for individuals, art organisations
and other people who use the arts in their work. The Arts Council offer awards from £1,000
to £100,000 to support a wide variety of arts-related activities, from dance to visual arts,
literature to theatre, music to combined arts.
http://www.artscouncil.org.uk/funding/grants-arts/

35. 1st Dec 2016 7 - 9pm Flitwick, MK45 1QJ
CREATIVE
NETWORKING
DECEMBER
Register for updates: http://bedfordcreativearts.org.uk/creative-bedfordshire/#signup
Follow us online:
Creativebedfordshire CreativeBeds CreativeBeds Creative Bedfordshire

36. THANK YOU.
ANY QUESTIONS?
LIKE TO BE A SPEAKER?
LIKE TO FEEDBACK ABOUT
HOW WE HAVE HELPED
YOU?
sandrad@bedfordcreativearts.org.uk
Sandra Dartnell – Associate Producer