Working Title films, owned by Universal Studios, needs its British films to appeal to American audiences to be successful. This means using British stereotypes familiar to Americans and potentially including famous American actors. Showing Britain as the British see it would only succeed in the UK, while appealing to stereotypes could bring transatlantic box office success and larger profits from America's bigger population. The film "The World's End" was a hit in both the UK and USA through its use of recognizable British landmarks that helped American audiences grasp it was a British movie.

1. By Tyler Poyner

2.  Working Title films is owned by Universal Studios which is
an American based film company. This means that for them
to create a British film that is a success, they will need to
show the side of Britain that Americans are familiar with.
This mean that they would mainly use British stereotypes.
If they create a film that shows Britain in a way that we
see it, it would only be a hit in Britain. However if they
use a famous American actor in the film, it may become a
hit across seas which is where they make a lot of money.
Britain's population is minute compared to America so if
they want a large profit they need it to be a hit in America
and other countries.

3.  Working Titles Film “The World’s End” was a big success
in the USA and Britain. The use of stereotypical Landmarks
lets the American population understand that it is a British
film.