SlideShare a Scribd company logo
1 of 26
Download to read offline
Don’t kill the
messenger
How to successfully deliver research
readouts?
JUSTYNA BELKEVIC
justyna-belkevic
What UX designers
expect clients to say
during research
readouts:
My assumptions
were incorrect.
Let’s follow our UX
team’s guidance
on this.
I never knew
that our users
had those
challenges.
Users think
differently to
me and I
accept it.
Justyna Belkevic
Stakeholders
Intro
VS what really
happens: This can’t be
true because it
doesn’t match
my opinion.
The research
must be flawed
because the
findings are too
negative.
I know how to solve it
(proceeds to speak
about a solution,
which doesn’t
address the problem).
Stakeholders
Justyna Belkevic
Intro
So.. is there
anything you
can do?
Justyna Belkevic
Intro
Intro
Yes! Absolutely.
Let me show you
how🔥
Justyna Belkevic
Hello!
Justyna Belkevic
Sr. User Experience
Designer, Founder,
Experience Clients
Intro
Today’s journey
What’s the goal of
research
readouts?
Take off
What and who
might pose a
challenge?
Turbulence
What can I do to
mitigate those
challenges? 5 tips!
Cruising
Bonus material to
prepare you for any
situation.
Landing
Justyna Belkevic
Intro
Take off
01
Justyna Belkevic
What’s the goal of
research readouts?
Research Readout 101
A great time to present your findings
to keep project’s momentum going is
right after the main user research
activities are done.
Invite all major stakeholders from the
client’s side to the meeting. Keep your
own team’s numbers low.
Choose any presentation medium you
prefer. Remember to focus on the
problem and not the solution.
When?
Who?
What?
Take off
Justyna Belkevic
What’s the goal?
The goal of user research
readouts is to:
Take off
Justyna Belkevic
Are we speaking
about the same
dog?
01 Build user empathy within
the wider team
Have everyone on the same
page about the challenge at
hand
Raise the project
momentum through
communicating the research
findings
02
03
Seems great! What
could possibly be a
challenge?
Take off
Justyna Belkevic
The turbulence
02
Justyna Belkevic
What and who
might pose a
challenge?
Potential challenging personas
“Why only 5 people
per user group? I am
sure it’s not enough to
determine anything.”
“These findings are
too negative. Do not
include them in the
presentation.”
“I know what is the solution
here, and I am going to tell
everyone what to do.”
Confused Chris Nervous Nancy
All-knowing Alex
Justyna Belkevic
Turbulence
Cruising
03
Justyna Belkevic
What can I do to
mitigate those
challenges? 5 tips!
It’s important to understand why
stakeholders are pushing back on user
research and uncover what business goals
and metrics are most important to them.
Using that, you can then create a research
plan that both mitigates their worries and
shows how research can impact the
metrics they care about.
Before presenting research readout
Justyna Belkevic
01. Understand the ‘whys’ of main stakeholders
Cruising
02. Show them what UX design is about
Before presenting research readout
Justyna Belkevic
– Formal & informal meetings – don’t
underestimate the power of 1:1 relationships
with stakeholders.
Meetings
Collaboration
- Offer to take part in the research (joining video
calls, coming along on ethnographies, debriefing after
each session, etc.).
Updates
- Give updates, show enthusiasm or invite them to
your product team meeting in which you discuss the
research planning.
Rehearsal
- Present/share the findings before the big
presentation.
Cruising
03. Communicate the right message to the right people
Before/During presenting research
readout
Justyna Belkevic
“I love numbers”
“Did you help
any other big
brands?”
“I am a visual
person”
Some stakeholders are
motivated by numbers. Include
them into your presentation.
Other stakeholders are motivated
by social proof, so you can
demonstrate how other brands
they look up to use UX
techniques.
Others, prefer visual communication.
So, paint the picture. Be flexible - ‘Let
me just show you, it is easier to
visualise it.’
Cruising
04. Bring your results to life
During presenting research readout
Justyna Belkevic
Show don’t tell
Use a narrative structure with relatable
heros
Don’t try to do too much at once
Use lots of high-quality pictures and vide
01
02
03
04
Cruising
During presenting research readout
Justyna Belkevic
We instinctively want to fix problems
quickly. Especially when they are clearly
spelt out in a presentation. However...
Remind everyone that the
purpose of the research
readout is not to fix but to
listen.
05. Remind that you aren’t discussing solutions yet
Cruising
Bonus Tips
● Why are you speaking only to so few
people?
● Can I write the questions for you?
● I am afraid that you will find a lot of
negative responses.
Justyna Belkevic
5 people
uncover 85% of
insights
I’ll share
interview
topics with
you
If the
comments are
negative, it
means that
your users
care. We can
fix it.
You
Cruising
Landing
04
Justyna Belkevic
Bonus material to
prepare you for any
situation.
How does the room feel?
Justyna Belkevic
Landing
If after your research readout presentation
the stakeholders feel the rush of adrenaline
and ask you questions like: ‘How do we
solve this?’ or ‘What do we do now?’ - you
know you conveyed your message
successfully.
Be an effective communicator
Check your emotions at the door
01
Partnership is key
Speak their language - make it simple
Don’t take it personally
Justyna Belkevic
Landing
Are we speaking
about the same
dog?
02
03
Remember:
04
05
If you
remember
one thing..
Justyna Belkevic
Justyna Belkevic
No one challenges
without a reason
1) Uncover and 2) address that reason
3) early enough through 4) building a
relationship with stakeholders and you’ll
become the most successful messenger
in the room.
Thanks!
Now you know how to deliver
successful research readouts.
Go and rock it! (and tell me how
it went)
JUSTYNA BELKEVIC
justyna-belkevic

More Related Content

What's hot

Reinvent Your Career 2010 - How you can make a successful Career Change
Reinvent Your Career 2010 - How you can make a successful Career ChangeReinvent Your Career 2010 - How you can make a successful Career Change
Reinvent Your Career 2010 - How you can make a successful Career ChangeJenni Proctor
 
Problem solving skills
Problem solving skillsProblem solving skills
Problem solving skillsDoaa Kotb
 
From Problem to Solution, Faster: Using Interviews to Improve your Process an...
From Problem to Solution, Faster: Using Interviews to Improve your Process an...From Problem to Solution, Faster: Using Interviews to Improve your Process an...
From Problem to Solution, Faster: Using Interviews to Improve your Process an...mdoerken
 
Solution-Focused Coaching
Solution-Focused CoachingSolution-Focused Coaching
Solution-Focused CoachingYenni Wahono
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design processNathan Kane
 
Creativity 100910074135-phpapp02[1]
Creativity 100910074135-phpapp02[1]Creativity 100910074135-phpapp02[1]
Creativity 100910074135-phpapp02[1]Mary Bolton
 
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]Aaron Irizarry
 
Summary And Reflection
Summary And ReflectionSummary And Reflection
Summary And ReflectionDan Cheung
 
Continous feedback workshop
Continous feedback workshopContinous feedback workshop
Continous feedback workshopJorge Baldeón
 
Barcamp Conway: A Design Mindset
Barcamp Conway: A Design MindsetBarcamp Conway: A Design Mindset
Barcamp Conway: A Design Mindsetjxrichardso1
 
Design Thinking in 4 Simple Steps that are Complicated
Design Thinking in 4 Simple Steps that are ComplicatedDesign Thinking in 4 Simple Steps that are Complicated
Design Thinking in 4 Simple Steps that are ComplicatedChristopher McCann
 
Feedback Workshop KCDC2018
Feedback Workshop KCDC2018Feedback Workshop KCDC2018
Feedback Workshop KCDC2018Arthur Doler
 
Using mental models for product success
Using mental models for product successUsing mental models for product success
Using mental models for product successProduct Anonymous
 
Why working with creatives isn't working
Why working with creatives isn't workingWhy working with creatives isn't working
Why working with creatives isn't workingVincent D'Halluin
 

What's hot (20)

Reinvent Your Career 2010 - How you can make a successful Career Change
Reinvent Your Career 2010 - How you can make a successful Career ChangeReinvent Your Career 2010 - How you can make a successful Career Change
Reinvent Your Career 2010 - How you can make a successful Career Change
 
Problem solving skills
Problem solving skillsProblem solving skills
Problem solving skills
 
From Problem to Solution, Faster: Using Interviews to Improve your Process an...
From Problem to Solution, Faster: Using Interviews to Improve your Process an...From Problem to Solution, Faster: Using Interviews to Improve your Process an...
From Problem to Solution, Faster: Using Interviews to Improve your Process an...
 
Solution-Focused Coaching
Solution-Focused CoachingSolution-Focused Coaching
Solution-Focused Coaching
 
The sprint
The sprintThe sprint
The sprint
 
How to get your ideas approved
How to get your ideas approvedHow to get your ideas approved
How to get your ideas approved
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design process
 
Berghs Product UX - 'Create '
Berghs  Product UX  - 'Create 'Berghs  Product UX  - 'Create '
Berghs Product UX - 'Create '
 
Creativity
CreativityCreativity
Creativity
 
Creativity 100910074135-phpapp02[1]
Creativity 100910074135-phpapp02[1]Creativity 100910074135-phpapp02[1]
Creativity 100910074135-phpapp02[1]
 
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
 
Summary And Reflection
Summary And ReflectionSummary And Reflection
Summary And Reflection
 
Continous feedback workshop
Continous feedback workshopContinous feedback workshop
Continous feedback workshop
 
Supervising for success
Supervising for successSupervising for success
Supervising for success
 
Supervising for success
Supervising for successSupervising for success
Supervising for success
 
Barcamp Conway: A Design Mindset
Barcamp Conway: A Design MindsetBarcamp Conway: A Design Mindset
Barcamp Conway: A Design Mindset
 
Design Thinking in 4 Simple Steps that are Complicated
Design Thinking in 4 Simple Steps that are ComplicatedDesign Thinking in 4 Simple Steps that are Complicated
Design Thinking in 4 Simple Steps that are Complicated
 
Feedback Workshop KCDC2018
Feedback Workshop KCDC2018Feedback Workshop KCDC2018
Feedback Workshop KCDC2018
 
Using mental models for product success
Using mental models for product successUsing mental models for product success
Using mental models for product success
 
Why working with creatives isn't working
Why working with creatives isn't workingWhy working with creatives isn't working
Why working with creatives isn't working
 

Similar to Don't Kill The Messenger: How To Deliver Successful Research Readouts?

Executing a roadmap: Operationalizing a road map with your team, leadership, ...
Executing a roadmap: Operationalizing a road map with your team, leadership, ...Executing a roadmap: Operationalizing a road map with your team, leadership, ...
Executing a roadmap: Operationalizing a road map with your team, leadership, ...Jeremy Horn
 
Pbl On Fm
Pbl On FmPbl On Fm
Pbl On Fmrsteed
 
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)TypicalHachiman
 
Coaching: Asking the Right Questions
Coaching: Asking the Right QuestionsCoaching: Asking the Right Questions
Coaching: Asking the Right QuestionsTKMG, Inc.
 
Problem Solving and Decision Making
Problem Solving and Decision MakingProblem Solving and Decision Making
Problem Solving and Decision MakingIbrahim M. Morsy
 
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01jasonhian
 
Miller_AAG Presentation Tips.pdf
Miller_AAG Presentation Tips.pdfMiller_AAG Presentation Tips.pdf
Miller_AAG Presentation Tips.pdfQUT
 
My startupxx prototyping v2
My startupxx prototyping v2My startupxx prototyping v2
My startupxx prototyping v2Aliza Carpio
 
Startup Workshop - Pitching
Startup Workshop - PitchingStartup Workshop - Pitching
Startup Workshop - PitchingOliver Hanisch
 
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...GeorgeGozon1
 
What made you a software testing leader?
What made you a software testing leader?What made you a software testing leader?
What made you a software testing leader?Rosie Sherry
 
root-cause-analysis-checklist
root-cause-analysis-checklistroot-cause-analysis-checklist
root-cause-analysis-checklistdfritzke
 
Killer Advice for Successful Consulting Careers (Preview)
Killer Advice for Successful Consulting Careers (Preview)Killer Advice for Successful Consulting Careers (Preview)
Killer Advice for Successful Consulting Careers (Preview)Moritz Dressel
 
QA's lead role in agile transformations
QA's lead role in agile transformationsQA's lead role in agile transformations
QA's lead role in agile transformationsDave Ungar
 
Your leadership style could be getting in your own way
Your leadership style could be getting in your own wayYour leadership style could be getting in your own way
Your leadership style could be getting in your own wayAssentire Ltd
 
How to learn from your mistakes 2
How to learn from your mistakes 2How to learn from your mistakes 2
How to learn from your mistakes 2Jaki Wasike-Sihanya
 
Top 20 reasons_presentations_suck_and_how_toavoidthem
Top 20 reasons_presentations_suck_and_how_toavoidthemTop 20 reasons_presentations_suck_and_how_toavoidthem
Top 20 reasons_presentations_suck_and_how_toavoidthemRamkumari Iyer
 
What Can I Learn From You?
What Can I Learn From You?What Can I Learn From You?
What Can I Learn From You?gmaran23
 

Similar to Don't Kill The Messenger: How To Deliver Successful Research Readouts? (20)

Executing a roadmap: Operationalizing a road map with your team, leadership, ...
Executing a roadmap: Operationalizing a road map with your team, leadership, ...Executing a roadmap: Operationalizing a road map with your team, leadership, ...
Executing a roadmap: Operationalizing a road map with your team, leadership, ...
 
Pbl On Fm
Pbl On FmPbl On Fm
Pbl On Fm
 
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
 
Coaching: Asking the Right Questions
Coaching: Asking the Right QuestionsCoaching: Asking the Right Questions
Coaching: Asking the Right Questions
 
Problem Solving and Decision Making
Problem Solving and Decision MakingProblem Solving and Decision Making
Problem Solving and Decision Making
 
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01
Cusersibrahimdesktopproblemsolvinganddecisionmaking 090321143622 Phpapp01
 
Introduction to Empathy and Design Research
Introduction to Empathy and Design ResearchIntroduction to Empathy and Design Research
Introduction to Empathy and Design Research
 
Miller_AAG Presentation Tips.pdf
Miller_AAG Presentation Tips.pdfMiller_AAG Presentation Tips.pdf
Miller_AAG Presentation Tips.pdf
 
My startupxx prototyping v2
My startupxx prototyping v2My startupxx prototyping v2
My startupxx prototyping v2
 
Startup Workshop - Pitching
Startup Workshop - PitchingStartup Workshop - Pitching
Startup Workshop - Pitching
 
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...
Module 3.1 PowerPoint Slide Deck - DOWNLOAD for Presentation version April 20...
 
What made you a software testing leader?
What made you a software testing leader?What made you a software testing leader?
What made you a software testing leader?
 
root-cause-analysis-checklist
root-cause-analysis-checklistroot-cause-analysis-checklist
root-cause-analysis-checklist
 
Killer Advice for Successful Consulting Careers (Preview)
Killer Advice for Successful Consulting Careers (Preview)Killer Advice for Successful Consulting Careers (Preview)
Killer Advice for Successful Consulting Careers (Preview)
 
QA's lead role in agile transformations
QA's lead role in agile transformationsQA's lead role in agile transformations
QA's lead role in agile transformations
 
Problem solving & decision making
Problem solving & decision makingProblem solving & decision making
Problem solving & decision making
 
Your leadership style could be getting in your own way
Your leadership style could be getting in your own wayYour leadership style could be getting in your own way
Your leadership style could be getting in your own way
 
How to learn from your mistakes 2
How to learn from your mistakes 2How to learn from your mistakes 2
How to learn from your mistakes 2
 
Top 20 reasons_presentations_suck_and_how_toavoidthem
Top 20 reasons_presentations_suck_and_how_toavoidthemTop 20 reasons_presentations_suck_and_how_toavoidthem
Top 20 reasons_presentations_suck_and_how_toavoidthem
 
What Can I Learn From You?
What Can I Learn From You?What Can I Learn From You?
What Can I Learn From You?
 

More from UXDXConf

Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...UXDXConf
 
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023UXDXConf
 
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
Leveling Up  Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...Leveling Up  Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...UXDXConf
 
Continuous-Research_Mike Brown_UXDX_ EMEA_2023
Continuous-Research_Mike Brown_UXDX_ EMEA_2023Continuous-Research_Mike Brown_UXDX_ EMEA_2023
Continuous-Research_Mike Brown_UXDX_ EMEA_2023UXDXConf
 
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...UXDXConf
 
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...UXDXConf
 
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023UXDXConf
 
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...UXDXConf
 
Operational Evolution_ Harnessing Design for Internal Business Transformation...
Operational Evolution_ Harnessing Design for Internal Business Transformation...Operational Evolution_ Harnessing Design for Internal Business Transformation...
Operational Evolution_ Harnessing Design for Internal Business Transformation...UXDXConf
 
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...UXDXConf
 
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023UXDXConf
 
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023UXDXConf
 
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...UXDXConf
 
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023UXDXConf
 
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...UXDXConf
 
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023UXDXConf
 
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023UXDXConf
 
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023UXDXConf
 
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...UXDXConf
 
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023UXDXConf
 

More from UXDXConf (20)

Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
 
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
 
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
Leveling Up  Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...Leveling Up  Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
 
Continuous-Research_Mike Brown_UXDX_ EMEA_2023
Continuous-Research_Mike Brown_UXDX_ EMEA_2023Continuous-Research_Mike Brown_UXDX_ EMEA_2023
Continuous-Research_Mike Brown_UXDX_ EMEA_2023
 
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
 
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
 
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
 
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
 
Operational Evolution_ Harnessing Design for Internal Business Transformation...
Operational Evolution_ Harnessing Design for Internal Business Transformation...Operational Evolution_ Harnessing Design for Internal Business Transformation...
Operational Evolution_ Harnessing Design for Internal Business Transformation...
 
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
 
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
 
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
 
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
 
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023
Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023
 
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...
Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...
 
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023
Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023
 
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023
Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023
 
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023
How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023
 
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...
Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...
 
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
 

Recently uploaded

UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 

Recently uploaded (20)

20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 

Don't Kill The Messenger: How To Deliver Successful Research Readouts?

  • 1. Don’t kill the messenger How to successfully deliver research readouts? JUSTYNA BELKEVIC justyna-belkevic
  • 2. What UX designers expect clients to say during research readouts: My assumptions were incorrect. Let’s follow our UX team’s guidance on this. I never knew that our users had those challenges. Users think differently to me and I accept it. Justyna Belkevic Stakeholders Intro
  • 3. VS what really happens: This can’t be true because it doesn’t match my opinion. The research must be flawed because the findings are too negative. I know how to solve it (proceeds to speak about a solution, which doesn’t address the problem). Stakeholders Justyna Belkevic Intro
  • 4. So.. is there anything you can do? Justyna Belkevic Intro
  • 5. Intro Yes! Absolutely. Let me show you how🔥 Justyna Belkevic
  • 6. Hello! Justyna Belkevic Sr. User Experience Designer, Founder, Experience Clients Intro
  • 7. Today’s journey What’s the goal of research readouts? Take off What and who might pose a challenge? Turbulence What can I do to mitigate those challenges? 5 tips! Cruising Bonus material to prepare you for any situation. Landing Justyna Belkevic Intro
  • 8. Take off 01 Justyna Belkevic What’s the goal of research readouts?
  • 9. Research Readout 101 A great time to present your findings to keep project’s momentum going is right after the main user research activities are done. Invite all major stakeholders from the client’s side to the meeting. Keep your own team’s numbers low. Choose any presentation medium you prefer. Remember to focus on the problem and not the solution. When? Who? What? Take off Justyna Belkevic
  • 10. What’s the goal? The goal of user research readouts is to: Take off Justyna Belkevic Are we speaking about the same dog? 01 Build user empathy within the wider team Have everyone on the same page about the challenge at hand Raise the project momentum through communicating the research findings 02 03
  • 11. Seems great! What could possibly be a challenge? Take off Justyna Belkevic
  • 12. The turbulence 02 Justyna Belkevic What and who might pose a challenge?
  • 13. Potential challenging personas “Why only 5 people per user group? I am sure it’s not enough to determine anything.” “These findings are too negative. Do not include them in the presentation.” “I know what is the solution here, and I am going to tell everyone what to do.” Confused Chris Nervous Nancy All-knowing Alex Justyna Belkevic Turbulence
  • 14. Cruising 03 Justyna Belkevic What can I do to mitigate those challenges? 5 tips!
  • 15. It’s important to understand why stakeholders are pushing back on user research and uncover what business goals and metrics are most important to them. Using that, you can then create a research plan that both mitigates their worries and shows how research can impact the metrics they care about. Before presenting research readout Justyna Belkevic 01. Understand the ‘whys’ of main stakeholders Cruising
  • 16. 02. Show them what UX design is about Before presenting research readout Justyna Belkevic – Formal & informal meetings – don’t underestimate the power of 1:1 relationships with stakeholders. Meetings Collaboration - Offer to take part in the research (joining video calls, coming along on ethnographies, debriefing after each session, etc.). Updates - Give updates, show enthusiasm or invite them to your product team meeting in which you discuss the research planning. Rehearsal - Present/share the findings before the big presentation. Cruising
  • 17. 03. Communicate the right message to the right people Before/During presenting research readout Justyna Belkevic “I love numbers” “Did you help any other big brands?” “I am a visual person” Some stakeholders are motivated by numbers. Include them into your presentation. Other stakeholders are motivated by social proof, so you can demonstrate how other brands they look up to use UX techniques. Others, prefer visual communication. So, paint the picture. Be flexible - ‘Let me just show you, it is easier to visualise it.’ Cruising
  • 18. 04. Bring your results to life During presenting research readout Justyna Belkevic Show don’t tell Use a narrative structure with relatable heros Don’t try to do too much at once Use lots of high-quality pictures and vide 01 02 03 04 Cruising
  • 19. During presenting research readout Justyna Belkevic We instinctively want to fix problems quickly. Especially when they are clearly spelt out in a presentation. However... Remind everyone that the purpose of the research readout is not to fix but to listen. 05. Remind that you aren’t discussing solutions yet Cruising
  • 20. Bonus Tips ● Why are you speaking only to so few people? ● Can I write the questions for you? ● I am afraid that you will find a lot of negative responses. Justyna Belkevic 5 people uncover 85% of insights I’ll share interview topics with you If the comments are negative, it means that your users care. We can fix it. You Cruising
  • 21. Landing 04 Justyna Belkevic Bonus material to prepare you for any situation.
  • 22. How does the room feel? Justyna Belkevic Landing If after your research readout presentation the stakeholders feel the rush of adrenaline and ask you questions like: ‘How do we solve this?’ or ‘What do we do now?’ - you know you conveyed your message successfully.
  • 23. Be an effective communicator Check your emotions at the door 01 Partnership is key Speak their language - make it simple Don’t take it personally Justyna Belkevic Landing Are we speaking about the same dog? 02 03 Remember: 04 05
  • 25. Justyna Belkevic No one challenges without a reason 1) Uncover and 2) address that reason 3) early enough through 4) building a relationship with stakeholders and you’ll become the most successful messenger in the room.
  • 26. Thanks! Now you know how to deliver successful research readouts. Go and rock it! (and tell me how it went) JUSTYNA BELKEVIC justyna-belkevic