This document provides information on key business concepts including market, business, mission, vision, product types, sales and marketing, trends in business, and business planning. It defines a market as potential or current customers. A business is an organization that exchanges goods and services for money. It must have investment and customers to be profitable. The document discusses the differences between a mission, which is what an organization does, and a vision, which provides inspiration. It also outlines different product types, sales versus marketing, and trends in business models like B2B, B2C, and online sales. Finally, it provides an overview of sections to include in a business plan such as introduction, products/services, pricing, market analysis, sales

2. RECAP
Pros
cons

3. MARKET
Market is any
potential or current
customer

4. BUSINESS
• An organization or economic system where goods
and services are exchanged for one another or for
money.
• Every business requires some form of investment
and enough customers to whom its output can be
sold on a consistent basis in order to make a profit.

5. MISSION
Military force mission
Azhar mission
It is about what a person does..
Example: Our mission is to promote and develop the growth of robotics
education for kids, teens and young people in Kafrelsheikh.

6. VISION
Seeing something
Provides Inspiration
Excite people.
What you wanna be or become:
Example:
The safest, most comfortable airlines in the Region.

7. PRODUCT TYPES
Goods
Services

8. SALES & MARKETING
Sales:
Kotler describes sales as the process of
persuading customers to purchase the
company’s product or service.

9. Marketing:
Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large.
“1) Marketing is the process by which an
organization relates creatively, productively,
and profitably to the marketplace. 2)
Marketing is the art of creating and
satisfying customers at a profit. 3)
Marketing is getting the right goods and
services to the right people at the right
places at the right time at the right price
with the right communications and
promotion.” *

10. CCDVTP
Creating
Communicating
Delivering
Values
To the People

11. Product
Price
place
promotion
Co-creation
Currency
Communal activities
conversation

12. TRENDS IN BUSINESS
B2B
B2C
C2C
C2B
Sole proprietorship
Partnership
Corporate
Retail
Wholesale
Service business
Online

13. 57357

14. BUSINESS PLAN
1.0 Introduction:
1.1- The cover
Your cover should say the words, business plan.. Includes:
I. Name of group members.
II. Business name.
III. Company logo.
IV. Name of instructor.
V. Class
VI. level

15. 1.2 executive summary
• A brief summary of the whole report.
• To be prepared after the report is finished

16. 1.3 TABLE OF CONTENTS
• All pages of your business plan should be correctly numbered.
• The table of contents should include the page numbers.
1. Mission statement.
2. Business form.
I- service or manufacturer or both
II-Ownership.
Who owns, Sources of financing, shareholders’ Stakes?
III-Location.: Map
Where and Why?

17. 2.2 Products or services of the company
Product description?
Service description?

18. 2.3 Pricing:
C+PM = P
Types of goods
Price elasticity of demand is a measure of the change in the quantity demanded
or purchased of a product in relation to its price change. Expressed
mathematically, it is:
Market share?

19. 3.0 MARKET ANALYSIS
3.1 Target market analyisis
STP
Segmentation:
1. Gender
2. Education
3. Age
4. Income
5. Purchasing power
6. Residence location
7. Life styles

20. Individual customer
Corporate customer
Direct or indirect

21. MARKET NEEDS
Stastetics
Trends
Potential
Market size
Competitors
New market share after you

22. COMPETITION
Short discussion of each businesses’ primary competitor.
Explain how your business can capture or share of their business. (two at
least)
Explain their strengths and weaknesses.

23. 4.0 SALES AND MARKETING
Advertising and promotion
All advertising vehicles & promotional tools
Advertising :
Brochures
Billboards
Light banners
Posters
Flyers
Media
Roaming vehicles

24. Promotion:
Offers
Discounts
Giveaways
Receptions
Special events
Sponsorships

25. 5. FINANCIAL PLAN
5.1 Balance shhet

27. 7.0 APPENDIX

44. OPEN QUSTI