On Your Mark! Getting ready and set to spice IT up in Spiceworks. Spiceworks Ziff Davis
Curious about what Spiceworks is all about? Are you a new marketer in the Spiceworks Community and wondering where to start? Then lace up your spicy sneakers, and join us for a quick (and we mean quick!) jog through our community of 5 million IT buyers. You’ll learn how to get started – and ways to cross your marketing finish line in record time.
DK offers proactive tweeting, helping you to start the conversation with particular people within any demographic you're looking for. We nearly guarantee push notifications with our strategies. If you are a growing company/organization, or a fresh-out-of-the-gate startup, this service is perfect for you.
Datawiz. 360 Marketing Agency based in Dhaka, Bangladesh.Zarif Faiaz
This is an introductory slide for an upcoming digital marketing agency called Datawiz.
I have tried to present what Datawiz is all about and what they do. This has been structured to give the viewers and idea of their works and a lite version of their website homapage.
Build Your Customer Acquisition Blueprint In Under 1 Hour
It's easier than you think and I will help you do it.
In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.
Still not convinced?
To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.
About Me:
I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.
The 6 Marketing Metrics Your Boss Actually Cares AboutClearPivot
Clickthrough rates. Bounce rate. Time on site. "Viral coefficient." But when it comes to the marketing metrics that executives care about, the marketing department panics. But it doesn't need to.
In a way, executives are easy to please: they want to see the numbers that impact the bottom line. They want to know that the marketing program they approved is garnering solid returns for the company. They want to know how it's growing sales and how cost-effectively it is doing so. And when it comes to how many times someone "shared a post on Facebook," it's likely that the executives don't care, unless it somehow directly impacted sales. In fact, sharing these soft metrics may reinforce their collective belief that 73 percent of marketers are not focused enough on results.
But there's good news: marketing results can now be tracked and measured in a financially qualifiable way.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
If you are having trouble getting executive support, measuring the business impact or identifying how Yammer could be useful to your organization – your search is over! This is the session for you! In this session we will cover:
•Identifying a Business Case for Enterprise Social
•Where to Begin
•What Can I Do With Communities
•Example Use Cases for Yammer
•Measuring Value
•Measuring Maturity
On Your Mark! Getting ready and set to spice IT up in Spiceworks. Spiceworks Ziff Davis
Curious about what Spiceworks is all about? Are you a new marketer in the Spiceworks Community and wondering where to start? Then lace up your spicy sneakers, and join us for a quick (and we mean quick!) jog through our community of 5 million IT buyers. You’ll learn how to get started – and ways to cross your marketing finish line in record time.
DK offers proactive tweeting, helping you to start the conversation with particular people within any demographic you're looking for. We nearly guarantee push notifications with our strategies. If you are a growing company/organization, or a fresh-out-of-the-gate startup, this service is perfect for you.
Datawiz. 360 Marketing Agency based in Dhaka, Bangladesh.Zarif Faiaz
This is an introductory slide for an upcoming digital marketing agency called Datawiz.
I have tried to present what Datawiz is all about and what they do. This has been structured to give the viewers and idea of their works and a lite version of their website homapage.
Build Your Customer Acquisition Blueprint In Under 1 Hour
It's easier than you think and I will help you do it.
In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.
Still not convinced?
To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.
About Me:
I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.
The 6 Marketing Metrics Your Boss Actually Cares AboutClearPivot
Clickthrough rates. Bounce rate. Time on site. "Viral coefficient." But when it comes to the marketing metrics that executives care about, the marketing department panics. But it doesn't need to.
In a way, executives are easy to please: they want to see the numbers that impact the bottom line. They want to know that the marketing program they approved is garnering solid returns for the company. They want to know how it's growing sales and how cost-effectively it is doing so. And when it comes to how many times someone "shared a post on Facebook," it's likely that the executives don't care, unless it somehow directly impacted sales. In fact, sharing these soft metrics may reinforce their collective belief that 73 percent of marketers are not focused enough on results.
But there's good news: marketing results can now be tracked and measured in a financially qualifiable way.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
If you are having trouble getting executive support, measuring the business impact or identifying how Yammer could be useful to your organization – your search is over! This is the session for you! In this session we will cover:
•Identifying a Business Case for Enterprise Social
•Where to Begin
•What Can I Do With Communities
•Example Use Cases for Yammer
•Measuring Value
•Measuring Maturity
6 Marketing Metrics CEO's Should Care About OverGo Studio
73% of your fellow executives don’t believe that marketers are focused enough on results that truly drive incremental customer demand.
To get the most from your business’s marketing efforts expect data driven reports on total costs of marketing, salaries, overhead, revenue and customer acquisitions.
This cheat sheet cuts through the unfocused metrics and guides you through the only 6 marketing metrics you need to be focus on:
Marketing % of Customer Acquisition Cost
Ratio of customer lifetime value to CAC
Time to Payback
Marketing Originated Customer %
Marketing Influenced Customer %
This is an overview of a webinar sponsored by the EcSell Institute and LucidEra. It focuses on the 6 Pillars of Sales Productivity and the importance of measurement to sales success in this difficult economy.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017Anna Hrach
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk.
After this session, you’ll be able to:
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Storytelling is a powerful way of captivating and resonating with your audience. In this digital age where anyone and everyone can be a content creator, how can brands truly stand out and engage their customers with good content?
The Digital Conversationalist and Executive Director of the Asian Content Marketing Association, Andrea T Edwards shares:
- The status quo of brand storytelling
- The who, what, when, where and how of good content
- Finding your brand’s voice online
- What’s in store for 2017?
Bridging the Digital Physical Divide in RetailRich Boyd
How can traditional retail organisations overcome the digital divide? In this presentation I discuss the nature of a truly digital organisation, how an organisation can overcome this divide, some tips on getting started, and finally a series of thoughts around mobile and where the opportunities are for marketers.
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
6 Marketing Metrics CEO's Should Care About OverGo Studio
73% of your fellow executives don’t believe that marketers are focused enough on results that truly drive incremental customer demand.
To get the most from your business’s marketing efforts expect data driven reports on total costs of marketing, salaries, overhead, revenue and customer acquisitions.
This cheat sheet cuts through the unfocused metrics and guides you through the only 6 marketing metrics you need to be focus on:
Marketing % of Customer Acquisition Cost
Ratio of customer lifetime value to CAC
Time to Payback
Marketing Originated Customer %
Marketing Influenced Customer %
This is an overview of a webinar sponsored by the EcSell Institute and LucidEra. It focuses on the 6 Pillars of Sales Productivity and the importance of measurement to sales success in this difficult economy.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017Anna Hrach
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk.
After this session, you’ll be able to:
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Storytelling is a powerful way of captivating and resonating with your audience. In this digital age where anyone and everyone can be a content creator, how can brands truly stand out and engage their customers with good content?
The Digital Conversationalist and Executive Director of the Asian Content Marketing Association, Andrea T Edwards shares:
- The status quo of brand storytelling
- The who, what, when, where and how of good content
- Finding your brand’s voice online
- What’s in store for 2017?
Bridging the Digital Physical Divide in RetailRich Boyd
How can traditional retail organisations overcome the digital divide? In this presentation I discuss the nature of a truly digital organisation, how an organisation can overcome this divide, some tips on getting started, and finally a series of thoughts around mobile and where the opportunities are for marketers.
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
The 10 most trusted retail companies to watch in 2020 Merry D'souza
we bring you The10 Most Trusted Retail Companies to Watchin 2020. These companies are equipped with ideas and are digitally powered to bounce back sooner than expected.
On the Cover, we have Hush India Pvt Ltd, a company that has been ideating and creating a wide range of innovative sleep solutions resulting in a special place in its customers’ hearts and minds over the decades.
Over 50 Adoption Activities That Have Helped ORganizations Get More Out Of Of...Richard Harbridge
Much of Office 365's value is not realized immediately upon purchase or deployment. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption?
You will learn :
What activities you can do to drive adoption.
What other people are doing to drive better adoption.
Why adoption is so important and critical to plan and act on.
Better awareness/understanding of Microsoft's strategy around adoption.
Features Covered:
SharePoint Online
Exchange Online
Skype For Business
Delve
Office Video
Office 2016
Mastering your brand story in the digital age with content marketing - prepared for the Digimind Webinar, 16th November, 2016. Taking a step back and understanding why we have content marketing in the first place. It must become the beating heart of business today. It's not a tactic, it's a philosophy.
Over 50 Adoption Activities For Office 365 - SPS MontrealRichard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption?
Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Three lessons learned from attending this session:
• Why delivering continuous value from a service requires additional strategy and consideration that may not have been as applicable when you have historically deployed a technology asset.
• Visibility into the challenges other organizations have encountered around adoption and Office 365 and how they overcame those challenges.
• What practical activities (50+) you can leverage to drive greater adoption in your own organization (immediately, overtime, and even by yourself).
Interactivity is Interpersonal: Real Work Requires #RealTalkBrittan Bright
Presented at Seattle Interactive 2013.
How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.
Similar to 6 marketing mantras for not getting laid off in this connected world (20)
A presentation that provides insights on new age product ideas to people wanting to venture a start up
Made this presentation to students of IMI some time back a
this deck contains slides i used to take a class on mature product marketing at International Management Institute New Delhi...it covers mature product, mature brand and have taken it thru a theme of movies and movie celebs as products and brands
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
7. @rajdeepc
To let go of the ATL/BTL approach to marketing… it has no place in this hyper connected world
@rajdeepc
8. @rajdeepc
To understand that Online is ON- THE-LINE for the consumer …focus on being present at every step to help the consumer find her path to your brand
9. @rajdeepc
To put digital at the heart of your business and not treat it just a means of communication…
10. @rajdeepc
To avoid Digital Darwinism by keeping pace with the consumer’s adoption of tech innovations
@rajdeepc
11. @rajdeepc
To focus on digital transformation and not just disruption
@rajdeepc
12. @rajdeepc
To understand that the way you define the role of digital in your business will predict success or failure of your marketing
14. @rajdeepc
1.Let go ATL BLT approach
2.Focus on being with the consumer thru her journey at every step in a relevant manner
3.To treat digital as the heart of your business and not just a communication tool
4.To avoid Digital Darwinism by keeping pace with the consumer’s adoption of tech innovations
5.Focus on Digital transformation not just disruption
6.Listen…data whispers…build value thru data driven consumer centricity
The 6 Mantras
@rajdeepc
15. @rajdeepc
Let me know what you think on twitter @rajdeepc
Thank you