WordCamp Phoenix 2012

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This document outlines 10 best practices for using WordPress for real estate and realtor websites. It recommends defining clear goals, focusing on content over design initially, using an editorial calendar, targeting a specific niche market, commenting and linking out to other sites, not being afraid to fail, writing a lot of content, using effective calls to action, testing and tweaking site elements, and getting an effective home search tool. It also lists some popular real estate themes and plugins.

Top 10 WordPress Best Practices for
Realtors & Real Estate Websites

Jay Thompson PhoenixRealEstateGuy.com @PhxREguy

WordCamp Phoenix. February 25, 2012

#10 Define Your Goal

✤ Good

✤ X home search registrations / month

✤ X newsletter subscriptions / month

✤ X% increase in Y over Z time period

✤ Bad
CC Licensed. matsukawa on Flickr

✤ More visitors

✤ Commission checks

#9 Forget the Design. For Now.

Crappy design can be effective.

CC Licensed
badjonni on Flickr

#9 Forget the Design. For Now.

Crappy design can be... crappy.

#9 Forget the Design. For Now.

Great design can be effective.

#9 Forget the Design. For Now.

Great design can be... crappy.

#8 Use an Editorial Calendar

✤ http://wordpress.org/extend/plugins/editorial-calendar/

✤ or Google “WordPress Editorial Calendar”

#7 Go Small, or Go Home

✤ My Biggest Mistake...
✤ Being the PHOENIX Real Estate Guy

#7 Go Small, or Go Home

✤ I should have done...
✤ Subdivisions, MPC’s, niche markets

366

#6 Comment and Link OUT

✤ Create accounts at: ✤ Link OUT to “get discovered”

✤ Disqus ✤ To other Real Estate sites

✤ Intense Debate ✤ Including “The Competition”

✤ LiveFyre

✤ Wordpress.com

✤ Blogger

#5 Don’t Be Afraid to Fail

http://www.youtube.com/watch?v=wNJGtjd00VU

#4 Write. A Lot.

✤ Content is critical.

✤ Well, good content is
critical...

✤ Bad content is... bad.

Image CC Licensed
sami73 on Flickr

#2 Test, Tweak, Retest

✤ Google “WordPress A/B Testing” (or Split Testing)

✤ MaxA/B

✤ A/B Test for WordPress

✤

✤
Headline Split Tester

WordPress Split Test Optimizer ($)
A/B
✤ Try changing:

✤ Words, locations, colors, phrases, titles

#1 Get an Effective Home Search

✤ Indexable vs. Framed

✤ User friendliness

✤ Multiple solutions

Real Estate Themes & Plugins

✤ Plugins ✤ Themes

✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress)

✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant)

✤ Great Real Estate ✤ Estate (Woo Themes)

✤ Firestorm Real Estate
Plugin

Jay Thompson
@PhxREguy
PhoenixRealEstateGuy.com

CC Licensed
Stephan Baudy on Flickr

My lightning talk for the Testing and Automation devroom at FOSDEM 2013: The red/green metaphor to indicate failed/successful jobs may seem obvious but it doesn't scale when trying to visualise the state of a complex system. After discussing the shortcomings of the current approach, we look at ideas for alternative visualisations and start defining requirements. This talk does not claim to have all the answers; It is a call for action, to seek help from the community.

Html5 web sockets - Brad Drysdale - London Web 2011-10-20

Nathan O'Hanlon

This month we focus in on WebSockets in HTML5 with Brad Drysdale. You're probably aware of the various chat systems around the web (facebook chat for example) but recently there has been more of a desire for other types of interaction using these technologies. Many have requested talks on Node.js, Comet long-polling, or similar technologies. WebSockets are the evolution of these technologies, and a developing standard being progressed by the IETF. The HTML 5 standard specifies new APIs for storage, drawing, drag-and-drop, and other areas that have made web programming painful. Browsers have already begun incorporating parts of HTML 5 (canvas, for example) even though the specification is far from complete. The HTML 5 Communication section includes two additional connectivity features: Server-Sent Events, a standardization of HTTP push, and Web Sockets, a cross-domain safe, full-duplex connection. Server-Sent Events will make real-time updates and notifications easy, and Web Sockets provide the functionality necessary to build chat for the web without the previously required hackery. Come and hear the latest on what this great technology allows! Brad Drysdale is the Technical Director in EMEA for Kaazing. Brad has also worked at Openwave and Netscape Communications in various pre-sales and technical evangelist roles.

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Presented by Binaebi Akah, Charlene McBride, and Veronica Erb at MidwestUX 2012 in Columbus, Ohio on May 31. Before we begin a design, we must listen—to stakeholders, clients, coworkers, and most of all, our users. Listening and successfully recording what we’ve heard directly effects whether we ultimately succeed with our design. Sketchnotes use a visual language that expands on traditional note taking. Because of the time it takes to enhance notes with arrows and stick figures and fancy lettering, we encourage ourselves to practice the art of listening. As an active sketchnoter, you will better understand, remember, and communicate the information you consume. The sketchnotes themselves are more than a happy byproduct—they can communicate ideas, record user experience research, and enhance our visual language. Participants in this studio workshop will learn sketchnoting techniques and take time to experiment with sketchnoting components. As we practice together, we will share what we’ve learned in both small and full group discussions and exercises. At the end of the session, we will practice with a sketchnoting dry run. What you’ll learn: - Basic elements and practices of sketchnoting (typography, lines, people, color) - How to hear important points of the discussion or event you are recording - How to shape your sketchnote to enhance its message - How sketchnoting can help your UX practice - How to practice and develop your innate ability to draw All beginners and active sketchnoters are welcome to attend. Whether you’re starting from scratch (“I can’t even draw a straight line”) or you’re comfortable with sketchnoting components (“I love drawing, but haven’t figured out how to put it in notes”), this studio workshop will provide you with dedicated practice time and a group of folks to exchange questions and ideas. We are here to help you adopt a method that will improve the way you understand concepts and solve problems. Come begin the journey to find your sketchnote style!

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As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It’s been said that our bodies tell what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them. It’s important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away. Observing non-verbal communication cues is only one side of the coin, though—the other side being your own body language. Inherently knowing the patterns and signs of the body opens your eyes to the messages you might be giving off. The ability to manage your own body language is something that can be learned and mastered, helping you become a better collaborator and communicator. Participants will walk away from this session with basic knowledge of how to read and respond to common non-verbal communication patterns and learn how to better manage their own non-verbal communication. They will be armed with additional resources to continue on their path of mastering the language of the body.

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WordCamp Phoenix 2012

1. Top 10 WordPress Best Practices for Realtors & Real Estate Websites Jay Thompson PhoenixRealEstateGuy.com @PhxREguy WordCamp Phoenix. February 25, 2012

2. #10 Define Your Goal ✤ Good ✤ X home search registrations / month ✤ X newsletter subscriptions / month ✤ X% increase in Y over Z time period ✤ Bad CC Licensed. matsukawa on Flickr ✤ More visitors ✤ Commission checks

3. #9 Forget the Design. For Now. Crappy design can be effective. CC Licensed badjonni on Flickr

5. #9 Forget the Design. For Now. Crappy design can be... crappy.

7. #9 Forget the Design. For Now. Great design can be effective.

9. #9 Forget the Design. For Now. Great design can be... crappy.

10.

11. #8 Use an Editorial Calendar ✤ http://wordpress.org/extend/plugins/editorial-calendar/ ✤ or Google “WordPress Editorial Calendar”

12. #7 Go Small, or Go Home ✤ My Biggest Mistake... ✤ Being the PHOENIX Real Estate Guy

13. #7 Go Small, or Go Home ✤ I should have done... ✤ Subdivisions, MPC’s, niche markets 366

14. #6 Comment and Link OUT ✤ Create accounts at: ✤ Link OUT to “get discovered” ✤ Disqus ✤ To other Real Estate sites ✤ Intense Debate ✤ Including “The Competition” ✤ LiveFyre ✤ Wordpress.com ✤ Blogger

15. #5 Don’t Be Afraid to Fail http://www.youtube.com/watch?v=wNJGtjd00VU

16. #4 Write. A Lot. ✤ Content is critical. ✤ Well, good content is critical... ✤ Bad content is... bad. Image CC Licensed sami73 on Flickr

17. #3 Calls to Action are Everything

18. #2 Test, Tweak, Retest ✤ Google “WordPress A/B Testing” (or Split Testing) ✤ MaxA/B ✤ A/B Test for WordPress ✤ ✤ Headline Split Tester WordPress Split Test Optimizer ($) A/B ✤ Try changing: ✤ Words, locations, colors, phrases, titles

19. #1 Get an Effective Home Search ✤ Indexable vs. Framed ✤ User friendliness ✤ Multiple solutions

20. Real Estate Themes & Plugins ✤ Plugins ✤ Themes ✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress) ✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant) ✤ Great Real Estate ✤ Estate (Woo Themes) ✤ Firestorm Real Estate Plugin

21. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com CC Licensed Stephan Baudy on Flickr

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