Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
Beginners and Intermediate content creators and bloggers welcome.
Originally presented at WordCamp Miami 2016
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
The prominence of Google+ in search results and potential benefits of properly optimizing content and prioritizing activity to index well in Google should not go unnoticed.
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
Beginners and Intermediate content creators and bloggers welcome.
Originally presented at WordCamp Miami 2016
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
The prominence of Google+ in search results and potential benefits of properly optimizing content and prioritizing activity to index well in Google should not go unnoticed.
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
SEO is one of the most important task to performe any website on search engine. If you want to rank you website on search engine like Google, Bing then you have t perform SEO on website.
SEO is not a simple and short term process. It follow proper search engine guidelines. If You want to know about "What is SEO " You can follow this PPT.
We cover all the major parts of SEO in this PPT.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptxPraveen Kurup
"Unlock the potential of on-page SEO optimization for PDFs with our comprehensive guide. Learn how to optimize your PDF documents for search engines, improve visibility, and enhance user experience. Discover proven techniques to incorporate relevant keywords, meta data, internal links, and accessibility features, ensuring your PDF content ranks higher and engages a wider audience. Elevate your digital marketing strategy with the power of on-page SEO"
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
We analyse your website’s structure, internal architecture & other key elements within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. learn more @ http://growthvalleys.com/seo-services-in-india/
Introduction to Search Engine Optimization - Lecture Prepared for the America...Mais AbuSalah
Introduction to Search Engine Optimization - Lecture Prepared for the American University in Dubai.
#SEO #SearchEngineOptimization #Marketing #Dubai #UAE
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Infographic on the growth of mobile devices, how people use the mobile web, mobile website and mobile app solutions, and other mobile marketing tactics.
IBPA PubU: Optimizing Your Content for SEODeltinaU
IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout
Ten Things Every Tech Savvy Exec Should KnowDeltinaU
A guide for COOs, CEOs, CFOs, or any exec looking to become tech savvy. Ten Things Every Tech Savvy Exec Should Know features information on Social Media, Cloud Computing, Mobile Apps, Advanced Analytics, Customer Relations Managers, Collaborative Technologies, Tablet Computers, E-Readers, Smart Phones, and more.
This presentation features video tutorials for learning WordPress. Hosted by author Deltina Hay, this video tutorial series can help you get an edge in today's Internet.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.
As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.
This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.
Integrating Your Social Web Presence: Two Sample PlansDeltinaU
Keeping your Social Web accounts up-to-date can seem overwhelming, but there are ways to make the process less painful. This presentation outlines two sample integration plans you can implement to help streamline your Social Web presence. It is based on the Webinar "Integrating Your Social Web Presence" offered by author Deltina Hay based on her critically acclaimed book.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Deltina Hay, author of A Survival Guide to Social Media and Web 2.0 Optimization presents for Austin Entrepreneurial Network, with case studies by Accolades Public Relations CEO, Cynthia Baker.
Survival Guide to Social Media and Web 2.0 Webinar SeriesDeltinaU
Based on the critically acclaimed book on social media and Web 2.0 optimization, this free, introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be use to build an optimized foundation within it. Intended for business owners and entrepreneurs,this presentation can help beginners understand more about social media and Web 2.0, and help them begin to implement a realistic social media strategy.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. Webinar based on the online course:
Search and Social Media Optimization Essentials
Available through your Coggno Partner
Online Discoverability
3. ➢ Developer, small business owner, publisher, author, and professor
➢ Author of three books on social media, the mobile web, and search
optimization
➢ Her first book, going into its third edition, is used as a textbook by
colleges and universities, worldwide
➢ Developed Drury University's social media certificate program
➢ Teaches online courses to thousands of existing students
➢ Board Chair of the Independent Book Publishers Association:
http://ibpa-online.org
About Deltina Hay
Online Discoverability
4. ➢ Optimize for Search
➢ Optimize for Conversion
➢ Optimize for Sharing
How to get found:
Online Discoverability
5. ➢ Research relevant keywords
➢ Optimize content for traditional search engines
➢ Optimize for universal search databases
Optimizing for Search
Online Discoverability
6. ➢ Make your content look good in search listings
➢ Include review and product information
➢ Make your content shine on social media platforms
Optimizing for Sharing & Conversion
Online Discoverability
8. Why Keywords Still Matter
➢ Keywords help us focus content in a way that is conducive to
search, and gives us a consistent online presence
➢ We do not gather keywords so we can stuff them into our content
➢ Rather, we use them as a guide when creating web content
➢ In online descriptions and social media pages
➢ And as tags and categories in the social web
Optimizing for Search
9. Finding Your Best Keywords
➢ Gather as much documentation about your product, service, or
business as possible
➢ In our example, we use the media kit for an upcoming book
➢ Create a temporary HTML page or press release from the content
➢ Make it at least 350 words, preferably 700 to 1,000
➢ An online press release works well for this process
➢ Plug the page into Google Adword's keyword planning tool
Optimizing for Search
10.
11.
12.
13.
14.
15.
16.
17. Where to Use Keywords
➢ As the focus of static web pages
➢ As blog post topics
➢ As topics for guest posts and articles
➢ As search terms for finding guest posting opportunities
➢ Within social media profiles, descriptions, and “about” areas
➢ As social media tags and categories where applicable
➢ Within product, service, or company descriptions you post online
Optimizing for Search
18. Optimizing Web Page/Blog Post Content
➢ Optimize for keywords
➢ Optimize images and other embedded media
➢ Optimize outgoing links
Optimizing for Search
19. Optimizing for Keywords
➢ We focus on only one keyword phrase on any given web
page or blog post
➢ We only “intentionally” place the phrase in the title of the
page or post, and again in the first paragraph
➢ The rest of the page or post should flow naturally
Optimizing for Search
20. Keyword Placement
➢ Target keyword phrase:
wife has cancer
➢ The keyword phrase is in
the title
➢ And in the first paragraph
➢ The body text is written
naturally from the book's
press release
Optimizing for Search
21. Optimizing Images
➢ There are three elements you want to optimize when embedding
images into a web page or a blog post:
➢ The name of the image
➢ The title of the image
➢ The alt text of the image
➢ Use your focus keyword phrase within these elements
Optimizing for Search
22. Optimizing Images
➢ Here we see the title text
of an embedded image
➢ In the tool tip when we
roll over it...
Optimizing for Search
23. Image HTML
➢ Here is the actual
HTML code of the
embedded image
➢ Note that the name of
the file, the title text,
and the alt text all
have the keyword
phrase
Optimizing for Search
24. WordPress Version
➢ Here is how the process
will look when embedding
an image in a CMS like
WordPress
➢ The title and alt text will
always be available to
optimize
Optimizing for Search
25. Optimizing Outgoing Links
➢ Outgoing links on a web page or blog post should be relevant to the
content on the page!
➢ You can get what is called “negative SEO” for stuffing links into
your content
➢ You also want to limit outgoing links to no more than one every one
hundred words – max
Optimizing for Search
26. Optimizing Outgoing Links
➢ When embedding links in a web page or blog post, use
keywords in:
➢ The anchor text of the link
➢ The link title
➢ “Anchor text” is the text that is clickable in an outgoing link
Optimizing for Search
27. Link Optimization
➢ Here are some links
on our optimized page
➢ The tool tip shows the
keywords in the link
title as we roll over it
➢ And the “anchor text”
uses the keyword
phrase as well
Optimizing for Search
28. The HTML
➢ Here is the associated
HTML for one of the
links
➢ The title and anchor
text contain the focus
keywords
Optimizing for Search
29. WordPress Version
➢ Here is how you would
optimize a link in
WordPress
➢ By adding a title with
keywords and making
sure the anchor text is
optimized
Optimizing for Search
30.
31.
32. Optimizing for Universal Search Databases
➢ Universal search areas are independent from the regular
“web” search we typically do on Google
➢ Popular areas are “image search” “video search” and “news
search”
➢ Optimizing for these search areas can be tackled one
database at a time...
Optimizing for Search
33. One Boxes
➢ But “universal” results
aren't always contained in
the search databases
➢ They also show up in
regular search results
➢ As what are called “one
boxes”
Optimizing for Search
34. Image Search
➢ Mobile web book
example...
➢ Using one of our target
keyword phrases
➢ We dominate the first page
in Google Image search
➢ Because we optimize every
image we put online...
Optimizing for Search
35. Video Search
➢ Landing at number one in
video search is a good
thing
➢ And is accomplished by
making certain we use our
best keywords in every
video we post online
➢ Especially on YouTube
Optimizing for Search
36. Book Search
➢ Some of the more
specialized databases
require a bit more work
➢ In order to get into the
“books” database
➢ Your book needs to be
available in Google Play
Optimizing for Search
37. Shopping Search
➢ And to place in the
shopping database
➢ Your products need to be
in Google Merchant
➢ Or be for sale by an outlet
within Google Merchant
Optimizing for Search
40. Google Authorship
➢ Google Authorship is a way
for you to claim the online
content you “author”
➢ This applies to your own
blog posts...
Optimizing for Conversion
41. Google Authorship
➢ As well as to any guest
posts or articles you author
online
➢ But...you need to use a
special link that refers to
your Google Plus profile
➢ And a corresponding link to
the source...
Optimizing for Conversion
42. Google Authorship
➢ Google walks you through
this process...
➢ Showing you the proper
reference to use
➢ And where to go in your
profile to add the reciprocal
link
Optimizing for Conversion
49. Rich Snippets
➢ Google Authorship is only one example of what Google calls “Rich
Snippets”
➢ A Rich Snippet is a few extra lines of information Google will
include in your search listings if you add “structured data” to your
web pages
Optimizing for Conversion
50.
51.
52.
53. Structured Data and Schema.org
➢ Structured data is a term used to describe website content that is
“marked up” with metadata (like microdata) that includes references
to established “vocabularies”
➢ A vocabulary is a set of mark-up protocols or rules used to help
search engines make sense of the content on your website
➢ The most popular of these vocabularies is “Schema.org” – this
vocabulary was developed by Google, Yahoo, and other top search
engines
Optimizing for Conversion
54.
55.
56.
57.
58.
59.
60. Rich Snippet Example
➢ Which of these listings
looks the most
appealing
➢ Which do you think
would get the most
click throughs?
Optimizing for Conversion
61. Rich Snippet Example
➢ Web page and listing
➢ Before microdata
markup
Optimizing for Conversion
62. Rich Snippet Example
➢ Page source HTML
➢ With microdata added
Optimizing for Conversion
63. Rich Snippet Example
➢ Web page and listing
➢ After microdata
markup
Optimizing for Conversion
66. Open Graph: Just more metadata
➢ Metadata can help your content look better when shared on social
media sites
➢ In other words, how our content displays on social media platforms
when it is shared by others
➢ Or, how “social-media friendly” it is
➢ Let's take a look...
Optimizing for Sharing
67.
68.
69.
70. Open Graph
➢ Open Graph is a
protocol originally used
by Facebook
➢ That allows us to add
special metadata to
our website content
➢ Making it more “social-
media friendly”
Optimizing for Sharing
71.
72.
73. What we want...
➢ Titles
➢ Descriptions
➢ Images
Optimizing for Sharing
74. Before Open Graph
➢ Let's return to our
previous example
➢ Here is how the page
displays in Facebook
when I share the URL
➢ Before adding Open
Graph metadata
Optimizing for Sharing
75. Before Open Graph
➢ And here is how it is
displayed using
HootSuite to share it
➢ Directly from the site...
Optimizing for Sharing
76. Adding OG Metadata
➢ Here are the tags that
are added to the page
➢ So it can display the
way we want...
Optimizing for Sharing
77. After Open Graph
➢ Here is how it displays
when shared in
Facebook
➢ With the OG meta tags
in place
➢ Now, we control the
title, description, and
first image...
Optimizing for Sharing
78. After Open Graph
➢ And, here is how it
looks
➢ When shared with
HootSuite...
Optimizing for Sharing
79. WordPress Blogs and Sites
➢ Most blogging platforms like WordPress.com, automatically add the
title, description, and featured image of a blog post to Open Graph
metadata
➢ And self-hosted WordPress sites have many plugins to help you
add Open Graph metadata to all the content on your site
Optimizing for Sharing
89. Twitter Cards
➢ Add Twitter-specific metadata to your content: Product pages, blog
articles, etc.
➢ Use Twitter's card validator to get your content authorized
Optimizing for Sharing
90.
91.
92.
93.
94.
95. Pinterest Rich Pins
➢ Again, apply Pinterest's metadata to your content
➢ And their validator to authorize your site
➢ You need a Pinterest business account to do this...
Optimizing for Sharing
96.
97.
98.
99.
100.
101.
102. Optimization example recap:
➢ Researched keywords based on real content
➢ Chose one keyword phrase to optimize for
➢ Used the phrase in the title and first paragraph
➢ Included keyword phrase in embedded images
➢ Used keyword phrase in anchor text of outgoing links
➢ Applied rich snippets and open graph metadata
➢ On first page in after a couple weeks...
Conclusion