Socialmediafashionpromo

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Socialmediafashionpromo

  1. 1. FASHION PROMOTIONSOCIAL MEDIA AND THE FASION INDUSTRY
  2. 2. WHY?• business intelligence• leverage to negotiate with suppliers• product improvement/development• innovation• ownership of customer experience• real time feedback and dispute resolution• prioritisation
  3. 3. 5 WAYS SOCIAL MEDIA HAS CHANGED FASHION MARKETING• community• niche community (polyvore)• mobile apps• style bloggers• user generated content (UGC)
  4. 4. ENGAGEMENT
  5. 5. VICTORIA’S SECRET
  6. 6. SOCIAL MEDIA ROOM
  7. 7. SOCIAL MEDIA 911
  8. 8. SOCIAL MEDIA 911
  9. 9. SOCIAL MEDIA AS COMMUNICATION
  10. 10. BLOGGERS AT #NYFW• 20+ bloggers• all expenses paid• sponsored by tumblr
  11. 11. FASHION MEETS CELEB• pop sugar/fab sugar• daily candy• fashionista• stylist
  12. 12. LUISA VIA ROMA
  13. 13. THE SATORIALIST 210,000 visits and 830,000 page views offline publishing deal world traveller Influencer
  14. 14. ART OF THE TRENCH
  15. 15. LOCATION BASED
  16. 16. DIESEL drives customers in store appeals to all viral potential incentive relevant to audience
  17. 17. JIMMY CHOO new product launch location based campaign leveraged FB and Twitter real time engagement great PR
  18. 18. SOCIAL SHOPPING

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