- The document discusses using WordPress for online photo portfolios, highlighting its ease of use, customizability, and powerful features for image management and sharing.
- Key benefits of WordPress mentioned include themes, photon for optimized image resizing, and tools for social sharing.
- Tips provided are to keep things simple, leverage social features, and embrace an open licensing approach to maximize exposure online.
- The presenter transitioned their own portfolio and a commercial project to WordPress and is happy with the results.
Discusses public domain and copyrighted images online. Suggests strict citation for research project rather than addressing educational fair use copyright issues in full.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I’m quite certain there’s more. So if you guys have spotted any modern trends that I’ve missed, just holla in the comments.
http://www.equinetacademy.com/latest-web-design-trends/
Discusses public domain and copyrighted images online. Suggests strict citation for research project rather than addressing educational fair use copyright issues in full.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I’m quite certain there’s more. So if you guys have spotted any modern trends that I’ve missed, just holla in the comments.
http://www.equinetacademy.com/latest-web-design-trends/
Željko Riha - Content marketing - što radi content and community managerMarina Obšivač
Predavanje na temu "Content marketing - što radi content and community manager" održano u sklopu IT edukacije 2012 u organizaciji udruge Digital Point i Županijskog savjeta mladih Osječko-baranjske županije.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
A long list of pointers informs you how to enlarge your digital footprint with easy and effective tactics to expose your content t more readers and make your online marketing more effective.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
Steps to Ace Your Photography Portfolio on Online Photography Community Websitesdigitalcameragroup4k
These photography portfolio websites are the business cards of your photography career. Don’t waste it by not spreading it across different community websites. It is always suggested by experts to try brand pages and if you are looking for one such brand then refer to Panasonic Lumix 4K imaging club.
Steps to Ace Your Photography Portfolio on Online Photography Community Websitesdigitalcameragroup4k
These photography portfolio websites are the business cards of your photography career. Don’t waste it by not spreading it across different community websites. It is always suggested by experts to try brand pages and if you are looking for one such brand then refer to Panasonic Lumix 4K imaging club.
If you've ever searched for images for your blog posts before, you understand that sometimes it's just too hard to find exactly what you want. Or, if you do find it, you probably shouldn't use it due to copyright. Well, here's some info on creating your own webgraphics and images. Check it out!
2. Luca Sartoni
My name is Luca Sartoni, I’m a marketing manager, photographer and blogger.
In the last few years I published about 200 pictures per month and at the moment I have 11 thousand pictures published on Flickr.
3. One of my latest project is Heisenberg Media, a cooperative photography project that I started with my friend Dan Taylor. http://www.heisenbergmedia.com
4. As online marketer I cannot understand why photographers are making the same mistakes that the music and film industry made 20 years ago, trying to fight against the
Internet economy, failing big times. The music industry finally accepted the new reality and Spotify is one of the examples of this revolution. Unfortunately photographers
are unable to learn the lesson and still now are doing it wrong. With this presentation I’ll explain why WordPress is the best choice for online portfolios and how
photographers can take advantage of the new opportunities offered by the Internet.
5. Let’s say you are a photographer or a visual artist and you want to display your images online. Why would you do that? This is the first question to ask yourself. If the
answer is not “to show my art to a wide audience and get opportunities out of it” just don’t do it. If you want to have a private place where only a selected minority of people
can see your stuff don’t go online: print a paper portfolio. It’s beautiful, it’s much more rewarding and people will love it. Internet is not for you.
6. But if you take your stuff online do it with the purpose of getting traffic, exposure, interaction with your visitors. To do so you have to make sure that your content is easy to
find, easy to share, easy to discuss. Having a private website is liking having a car without wheels. Yeah but I have to go nowhere. Fine, don’t buy a car then.
7. When you decide to open an online photo portfolio you have two main choices: sign up for a ready made service or develop it from scratch.
8. Easy Powerful
http://www.flickr.com/photos/spadgy/313250749/
On one hand Facebook, Google+, 500px, Flickr and similar websites are very easy to use, on the other having your custom made portfolio can offer much more flexibility in
terms of look and feel, but it’s definitely more expensive and difficult to maintain.
9. Ready Made
Let’s have a look at some example of ready made services that can be used as online portfolios
10. Facebook is very easy to use and having your friend base as audience is definitely a win. Unfortunately it’s damn ugly and pictures look really bad on it. Sometimes they are
resized and they loose quality, the look and feel is really not enhancing your art.
11. On Facebook all the pictures are displayed the same way. There is no room for personalization.
12. Images look great on Google+ unfortunately there is no audience there. You cannot even have a vanity URL to put on your business card.
13. As a general rule, ready made services are not customizable and they can be frustrating if you want to provide a special experience to your visitors.
14. custom made
The alternative is to develop a custom made portfolio. If you have coding skills you can to it yourself, otherwise you can hire a developer or a design firm to complete the
task. This can be seriously expensive in terms of time and money.
15. One of the risks of coding your own portfolio site is to try to be pixel perfect on every aspect of it. The very same level of detail that you put in your art tend to be put into
your portfolio site. Remember that is not the frame around your picture that will define your art and a portfolio site is just a way to present. It needs to be good enough,
perfection does not belong to the online world.
16. Easy Powerful
http://www.flickr.com/photos/spadgy/313250749/
Is there anything that can be easy to use like Facebook, G+ or flickr and powerful and customizable like a self developed portfolio site? Yes: WordPress
17. For the purpose of this presentation there is no difference between WordPress.org (self-hosted) or WordPress.com (SaaS).
18. themes
On WordPress we can choose on of the thousand theres available. Many of them are for free. Many others are commercial. Pick one that you like and stick to it.
19. Just find a theme that is matching what you want to express with your images. If you don’t like it, change it!
21. For instance if you develop your own website and you optimize it for 1024x768 with all of your pictures perfectly resized and then you want to increase your resolution in
order to be gorgeous on retina displays, you will probably have to start all over because your pics are too small. With WordPress you can be future proof on this matter.
22. Photon
With Photon, a feature offered by default on WP.com (and available with Jetpack on WP.org) you can upload your images in full-res and use the plugin to resize the
images on-the-fly. Photon is also taking care of the distribution, offering a powerful CDN for your pictures for free. Isn’t it amazing?
23. The very same result can be done using Flickr as image repository and embedding it on your pages/posts. You can also go for more complicated solutions based on Amazon
Web Services like S3 or CloudFront. They are more sophisticated but definitely more expensive.
24. 3 tips
I also want to give you three tips, not necessary technology related, to enhance your online presence as photographer. There we go!
25. Keep it Simple
Keep your workflow as simple as possible. Stick to standards. Don’t reinvent the wheel.
26. You don’t need 75 different widgets on your sidebar, you don’t need fancy transitions for your photo galleries, you don’t need anything more that a standard theme can offer
you. Start very simple and eventually evolve. Go live with your portfolio as soon as possible. Don’t wait for it to be perfect. As already said: “perfection does not belong to the
online world”.
27. make it social
If you want to have a portfolio just for you and your close friends don’t go online. Print it on a very expensive paper, make a photo book: it’s much better. If you go online
you need traffic and circulation of your content.
28. WordPress is offering all the tools you need to become popular. Just use them properly!
29. Publicize +
Sharedaddy
With just two features available by default on WP.com (and with JetPack on WP.org) you can automatically share your posts on Facebook, LinkedIn, Twitter and many
other distribution platforms like Pinterest. Take advantage of it!
30. be open
Being online requires to adapt your attitude to the environment. Being open is very necessary if you want to have the chance to be seen and followed.
31. Don’t kill the chances you have to become popular, keeping yourself from the biggest opportunity for an artist: being remixed. Let other people remix your art. Yes you loose
a bit of control but at the same time you can take advantage of other people’s contribution to enhance your visibility.
32. Maybe’s time to rething your licensing if you decide to embrace the online world. How can you expect people to reshare your work and promote your art if you clearly state
“ALL RIGHTS RESERVED” on every single picture, on every single page of your portfolio?
33. “All rights reserved” means literally “all rights reserved”. Therefore people cannot share your pics, cannot use them on their websites for any purpose, cannot use their
channels to promote your work. There is not a single reason to limit other people’s willing to help you. Rethink your attitude and your licensing!
34. Creative Commons offer you a complete set of license that can protect your intellectual property without cutting you off the online world of opportunities. Have a look at
them: http://www.creativecommens.org
35. So what?
I recently switched my photo portfolio to WprdPress and I’m very happy.