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1) The consultant presents marketing strategy options for small businesses, including mass marketing versus niche marketing. 2) Mass marketing aims to reach a broad audience through various channels like radio, TV, and newspapers, while niche marketing focuses on specific consumer segments. 3) Hiring the consultant's firm would provide a marketing plan tailored to the current environment and future trends, helping small businesses succeed in their niche market.
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In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
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Instead of trying to market to everybody, targeted marketing makes your product or service as attractive as possible to certain groups of people. Firms focus their marketing efforts on a specific and defined audience.
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- 1. Word for Word Presentation<br />The Name of the Game is called Marketing<br />As a representative consultant from the ________ Consulting Firm, I’m here to present to you managers from several small business on what I can do for you in how and where to tackle the market if you were to hire my firm to oversee your marketing strategy. <br />A few key points I want to cover is Mass Marketing Vs. Niche Marketing, Moving from the Old to the Future Way of Marketing, and Potential Future Trends in the way companies market that will lead to a more positive sales growth.<br />Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass radio use. It focused not only on the radio, but the television and newspapers as well as a means to reach a broader audience. That way exposure to the product is taken full advantage of. <br />Wal-Mart is one company that does well with its mass marketing strategy. They not only are a giant known nationwide, but they have products that all consumers need leading to the fact that they also have low prices. <br />Mass marketing is about selling to everyone, i.e. the masses. Niche marketing focuses on a specific segment of consumers. A niche can be defined by a consumer's age, gender, ethnic background, occupation, hobbies, and other interests.<br />Let me tell you that this will be costly. At the same time you will be given not only a marketing strategy and where to focus, but also advice that pertains to the near future which may benefit you if you’re in the right place at the right time.<br />It’s an investment that you definitely want to make early on. This investment not only will be paid back to you in this (amount of time), but you will be able to profit as a potential small business leading your niche market. <br />