3. For Pet Owner
Sharing and updating functions
In-site message system
Manage your pets’ profiles, calen-
dar, friends and status…
Find local charities and pet vets
·
·
·
·
For charity
Web-based GUI for easy management
Sharing and updating functions
Transfer pets’ profiles to adopters
Interact with followers
·
·
·
·
For pet
Finding a new home
Finding a new partner
Keep profiles, status…
Finding local charities and health care
·
·
·
·
For Business
Provides value added and high quali-
ty free marketing services
Cooperate with offline event
Improve brand awareness
Support international expansion
·
·
·
·
4. Social networking Pets adoption
&Boarding
charity Account Business account
Share experiences, photos,
knowledge, advice.
Make friend with people who have
the same breed of pet as you.
Find a new home for your loved one.
Rehome a pet from local charities.
Provides fund raising and interac-
tive platform for charities working in
the area.
Provides a value-added, engag-
ing platform for pet stores and
service providers in the industry
working in the area.
2
Momopets is a social networking App/site for animal lovers. You can connect with other animal lovers like you.
6. 3
Product/Services
Moment sharing and instant message functions
Location Based Services
Event promotion pages for charities
Marketplace for Pets suppliers
Built-in payment system by using paypal and Alipay
E-commerce site at third party platforms.
Leased Warehouse in Shanghai, China
·
·
·
·
·
·
·
7. Net working for a Bet ter World
Public
Number of Followers
Monthly statistics
Number of Friends
Monthly Statistics
148 Likes
Top Hot Pets
Number of followers
5,000
1 Samo
4,000
2 Bella
3,000
3 Icy
800
4 Marco
700
5 Island
4 months
Avg age
Summary of Pets
Last 30 days
32
6 m - 1 yr
20
1 yr - 2 yr
10
> 2 ur
143
1 - 6 months
1,080
Total
20%
Dog
15%
Rabbit
5%
Rodent
60%
Cat
Summary of Adoption
Monthly statistics
120 Adoptions
Monthly Statistics
Monthly Statistics
10
143
1 - 6 months
> 2 ur
4 months
Avg age
About Us Terms & Conditions Privacy Policy Customer Service Copyright@2014 MoMopets. All Rights Reserved.
1 yr - 2 yr
20
6 m - 1 yr
32
The Blue Cross Log Out
Charity
6 7
Home
Group Message
MoMoment
Manage
Pets
Friends
Message
Function
Newsfeed
8. Momopets Shop
Momopets App
Momopets Web
B2C Platform
Import the users from
other channels to self-own
B2C platform to maximum
the value of users
Open shops on the following
3rd party B2C platform
4
10. 5
9m 8m 20-25m 20m 1.2m 1m 13m
Dogs Cats Fish in tanks Fish in ponds Rabbits Caged birds Households
UK pet population
11. Market Size Analysis
UK: 6m USA: 58.5m China: 12.8m
Pet food
Pet service
Pet Ads
We recognize that the market size of pets industry is $58.5 billion in USA, $6 billion in UK and $12.8 billion in China. In USA,
almost $23 billion was spend on pets food and $29 billion on pets services. In UK, almost 50% split betwwen service and food.
While in China, Pets food expenditure was the major expenses.
12. 1 2
3 4 5
There are very limited competitions on pets
mobile social network. All together, there are
around 5 players launched their products.
The earliest and largest competitor is Yummypets.
YummyPets founders Matthieu Glayrouse and
Mathieu Chollon (both aged 30) have secured £1.3m
in funding from French growth equity fund Newfund
for their Bordeaux-based, 20-staff operation. Neither
had experience in the pet industry, but they were old
hands in the world of digital media.
6
Main Competitor
Competitors
13. May 2012
Jan, 2012
March 2013
May 2014
Yummypets founded with web-based
portal business, including some ele-
ments of social networking such as
photo sharing, forum etc.
Yummypets received 1.3m Invest-
ment from an VC and start to focus
on mobile platform.
Yummypets launched first pets social
networking mobile Apps on both IOS
and Android.
Yummypets has 150K registered
users and over 600 public accounts,
mainly in France.
From 24th May 2014, they launched
English verstion targeting UK market.
So far, the company has 20,000 users
in the UK . Currently, the company
has 21 empolyees and most of them
based in France.
With an anticipated launch in the
US, Canada and Brazil in the next 12
months
Now
Timeline
of Yummypets
14. Social media &
cooperated sites
Share Commets
Social Ads
Targeting
Press interviews
& campaign
Offline event
campaign
Road trips
success
7Our Strategy
15. Leverage Social Media
Facebook
Total MAUs on Facebook is 1.48 billion
Twitter
Total MAUs on Facebook is 300 million
Weibo
Total MAUs on Facebook is 167 million
Wechat
Total MAUs on Facebook is 468 million
growing engagement with our customers
16. 8 investment analysis
$100,000 sales
$200,000 investments$$$$
1
st
year
2nd
year
3rd
year
$1,200,000 sales
$300,000 investments
$2,900,000 sales
$400,000 investments
$$$$
$$$$
17. Corporate Structure
of Momopets
MomoPets
App
100% owed JV
www.momopets.org
MomoPets
UK
MomoPets
China
www.momopets.co.uk www.momopets.com.cn
Gaming
& Content
Online Pet
Supplies
Shopping Pets Food
FOOD
18. 9
Jiao Jennings
Over 10 years in business develop-
ment and public relationship.
Tannic Wu
Software developer and PhD in
Machine Learning.
Lillian Song
Two years UI designer
Edi Obiakpani
Over 5 years in digital marketing
and content marketing.
Roger Luo
Over 10 years of investment expe-
rience in TMT industry.
Yang Xu
Over 10 years in e-commerce
business, former Alibaba business
strategist, co-founder of Yizhi inter-
national Corp (China)
Our team
19. Pamela Hsieh
Over 8 years in e-commerce busi-
ness, Global head of online mar-
keting Alibaba.com (adviser)
Cher Liu
Over 6 years in e-commerce busi-
ness and consultant , former busi-
ness developer of Alibaba.com
and Tencent. (China)
Brice Stenphen
Over 3 years in business develop-
ment and sales , former business
graduate from Warwick business
school
20. 10
Disclaimers
While MoMo International Ltd. (“the Company) believes that the information in this presentation is current and correct as at the date of
this presentation, it or its agents make no representations or warranties as to the accuracy or completeness, express or implied, of the in-
formation contained herein. Any work, opinions or research of third parties contained or referenced in this presentation are those of the
third party and do not reflect the opinions of the Company. The information contained herein is subject to change without notice and
the Company assumes no obligations to provide to the recipients of this presentation updated information subsequent to the date of this
presentation.
All financial projections provided for herein are provided solely for the purpose of illustrating a possible financial scenario. They are not,
under any circumstances, to be construed as the Company's representation or warranty as to the likely financial scenario, merely a possi-
ble one and one that will be dependent upon many factors outside of the control of the Company. Actual results could differ materially.
Neither this presentation nor anything provided for herein constitutes an offer of securities, or should be construed to constitute an offer
of securities, by the Company to any party. Any offer of securities, if ever made, will be made in accordance with all applicable securities
laws.
This document is being provided to you on a confidential basis solely to assist you in deciding whether or not to proceed with a further in-
vestigation of the Company. Accordingly, this document may not be reproduced in whole or part, and may not be delivered to any
other person without the consent of the Company. By accepting a copy of this presentation, you hereby accept and acknowledge
these terms and conditions.
21. THANKS.FOR YOUR ATTENTION
CONTACT US
+44 (0)20
equires@momopets.co.uk
T
E
www.momopets.co.ukW
Jiao Jennings
Business development Director
MoMo Internaional Ltd
