A monopoly market is one in which there is only one seller, there are barriers preventing others from entering, there are no near substitutes for the items, the cross-elasticity of demand with respect to all other products is low, and there is no other company providing the same product. A monopolist with price control can set the price at which his product is sold.

1. Digital Ecosystem
Monopoly in the Market
Business Marketing Model

2. Creating a Fair-play’s Monopoly in the
Market.
A monopoly market is one in which there is only one seller, there are barriers preventing others from entering, there are
no near substitutes for the items, the cross-elasticity of demand with respect to all other products is low, and there is no
other company providing the same product. A monopolist with price control can set the price at which his product is sold.
1st Act : Dominance
2nd Act: Leadership
3rd Act: Monopoly

3. Selling the importance of the
problem:
Your Most unhappy customers are the your greatest source of learning – Bill Gates
1) Upcoming Inflation and Impending recession.
2) Psychological and social barriers for customers to join
or continue.
3) Surrogate advertising – Major success but minor
improvisations required.
4) How customers are falling or moving out from fair play.
5) Why fair play is just one of the option and not the buzz
word in online betting market in India.
6) World markets digital transition and why fair-play need
to act good steps.
7) Government and activist intervention and why
philanthropy is needed to cover it up.
8) Brand name is still not a common household name and
what can be done regarding the same.

4. Agendas – The marketing and tactical
solutions to the problems
01 Inflation and Overcoming Recession
Effective Surrogative Advertising
Loop trapping
Metaverse Transition – Paradigm to Internet Revolution
a) PR strategy and b) Negative Marketing
The Idea of Branding
Corporate Philanthropy – Fair-play NGO & Health
Psychological Approach to Marketing
02
03
05
04
07
06
08

6. END & RND Customers
Complaints Radar Data
Major Clients or Loyalty Customers
Complaints Radar Data
Radar Data for understanding
Customer Issues

7. Books Referred for Research & Development
Rich Dad Poor Dad Addiction and Change How to Win Friends and
Influence People
Chance and Luck
The Psychology of Money Hooked Way of the Wolf The psychology of selling

8. 1. There is only one major firm in the market.
- Fair play Betting exchange will be major (Just Like Reliance) while killing small new upcoming sites, most
of bookies and keeping only few other major competitors for research and development.
2. The firm has complete control over the market and sets prices.
- Having a monopoly gains one complete control over majority of the market and lets you to decide major
things in the market.
3. There are no close substitutes for the products offered by the monopolist.
- Fair-play can provide features and services due to huge base and control which minor exchanges or
competitors will not able to provide.
4. Buyers have no bargaining power.
- Customers will lack bargaining power as most of the competitors wont be able to provide features, rewards
and services fp will provide.
A monopoly is a market with a single seller (known as the monopolist)
and many buyers. The monopolist has complete control over the market
and sets the prices of his or her products.
Monopoly markets have the following characteristics:

9. Biosphere
Objects Organisms
Getting customers to be regular user
by trapping them into the monopoly
web and engaging them through
marketing loops and works.
Organisms - Customers
Creating a Tech sphere by invocating
crypto, digital assets, meta space
which can be easily accessed to the
normal public and growing public.
Biosphere – The home environment
Leveraging mobile and computers
along with high speed and cheap
internet in India to provide efficient ,
skillful and user-friendly interface.
Objects - Devices
Digital Ecosystem Tech-sphere
The ability of ecosystems to
effortlessly interact and integrate is
a key selling factor.
Today, the majority of large companies is
focused on commercializing the setups for
their digital ecosystems. This wonderful
consumer-focused program is being
supported by a much more significant
financial one, despite its appearance. An
ecosystem ensures a customer's loyalty
and/or gives one business total control
over all of the customer's technological
acquisitions and purchases. In essence,
these devoted clients become their main
clients, and the businesses generate
enormous profits from a relatively tiny user
base (Apple has demonstrated this strategy
reasonably well).

10. Infographic Subsidiaries
Fair-play just like some of the
other online betting platforms
must continue to advertise
themselves as professional
sports blogs and sports news
websites.
Fair-play News
Fair-play NGO (with sub tagline :
Play fair with your life)
campaigning against other
addictive behaviors such as
smoking etc.
Fair-play NGO
The Metaverse will do for online
casinos what the Internet did for
brick-and-mortar casinos in the
1990s. A palpable platform where
we can gamble online, interact
with friends, and play games.
Fair-play Meta Space
Fair health will health or fitness app
that will put on goodwill with tagline.
(Stay fair to yourself by building
yourself – Fair-play fitness) which
creates a smoke mirror.
Fair-play Health
Fp -
NGO FpH
FP -
News
FP -
Meta

11. Strategic Monthly Execution – 6 months
First stages of
Loop trapping
Starting the loop trap
by one FP coin on
every hundred rupee
bet placed and one
rupee donated to
NGO activities on
addiction. Also, first
act of Buzz marketing.
IPL Rigorous
Looping
Utilizing the IPL flame
to ignite and grab
maximum customers
into to loop.
Re-targeting IPL
Audience with
meta and looping
Giving some time for
the newly joined and
old customers. Final
days of the month
the burning to rise
the price value of the
crypto.
Creative bombarding
& advertising
Creating and
advertising new
methods of surrogate
advertising along with
launching FP NGO
and health app.
Preparation for IPL
with extensive
advertising
Creating traction
before the IPL, so
maximum households
know the name. Also
second act of buzz
marketing.
Ending IPL and
Start of Meta
Marketing
As final stages of the
IPL, slowly meta
transition and real
time value crypto to
be marketed.
Strategic Planning with
surrogative ads
Get a modern
PowerPoint
Presentation that is
beautifully designed
April
January March
December February May June

12. Fair-play Crypto Coin
You can simply impress your audience and add a
unique zing and appeal to your Presentations.
Can be the best brownie option
You can simply impress your audience and add a
unique zing and appeal to your Presentations.
6 Elements – Of prosperity
You can simply impress your audience and add a
unique zing and appeal to your Presentations.
Rewards to Customers and Consumers
You can simply impress your audience and add a
unique zing and appeal to your Presentations.
Gold Symbolizes Goddess Laxmi Devi
You can simply impress your audience and add a
unique zing and appeal to your Presentations.
Starting of Digitalization

13. Collab with Wazirx or Similar Crypto Exchanges
Every customer who will join Fair-play for the
coins will be redirected to Wazirx as Our Agents
will be promoting it.
The only thing wazirx has to do is to list our coin
in their exchange, so it can have monetary values
whereas our database of customers will educated
and made to join the wazirx.
Since crypto exchanges like Wazirx or Coin
switch is similar to betting exchange, it can be
blocked or illegalized any time.
So, this will be a give and take for both the
companies. As both can lend each others
resources to gain and retain customers.

15. While most of the betting exchanges will run
bizarre set ups as the customers will be
reluctant to invest money to betting as news
may rise and people having shortage of money
may force or make people to avoid leisure
activities with money like gambling.
Inflation - The best
opportunity to Seize
How would
Inflation Effect
Gambling In
India
Inflation is crucial to determine one’s purchasing power. In other
words, inflation is a measure that causes the prices of both goods and
services to rise over time and buyers will feel the pinch as it affects
their personal finance, particularly spending and buying habits.
One way of understanding inflation is, for instance, you bought a list of
household essentials last month at an expense of INR 1,000, but this
month the price of a certain food item in the same list has risen and that
has led to an increase in the cost by let’s say INR 1,100. You may be
either forced to remove an item from your cart or buy the product
that has the inflated price by paying extra which may affect your
monthly-set budget.

17. Humans gambling
Someone may start gambling for fun and have some early wins. Then they keep playing in the hope they’ll win again and
experience the same good feelings. However, when they lose, particularly big losses, the cycle of compulsive gambling can
begin.
Gambling can be an escape for people who’ve experienced a stressful change in life. Or who want to forget about life’s
worries, such as relationship issues or money troubles. Others may start gambling on the pokies because they’re lonely and
crave company.
People who’ve grown up in a home with a parent or grandparent that has a gambling issue, have a higher risk of
developing a gambling addiction. Generally, there are four main reasons why people gamble. These might help you
understand how gambling can become addictive and why it’s hard to stop.
•For social reasons – This may be because it’s what a group of friends do when they get together, or because it makes a
social gathering more enjoyable.
•For financial reasons – to win money, because someone enjoys thinking about what they would do if they won a jackpot,
or because winning would change someone’s lifestyle.
•For entertainment reasons – because they like the feeling, to get that rush or “high”, or because it makes them feel good.
•For coping reasons – for someone to forget their worries, because they feel more self-confident, or because it helps when
they are feeling nervous or depressed.

18. Surrogate advertising is a strategy of advertising a product that cannot be advertised openly.

19. How will Simple, Dialogue-less and
Innovative ads capture audience attention
❖People will start to compare FP creative ad’s with Vodafone zoo-zoo’s .
❖Or else we will ourself create the same buzz or talk of both positive
and negative gossip’s.
❖Each time a person sees the specific ads on various features, visual
imprint, curiosity and concepts are grasped by the sub-consciousness.
❖All the benefits of the firm can be separately or individually brought
out and show cased in a attractive – disguise way.
❖Improvisation and ample content to target the audience while creating a
smokescreen.

24. Negative Marketing Campaigns Have Proven To Be
Effective When Communicating The Positive Attributes
Of A Product While Downplaying The Competition.
Campaigns surrounding social issues, such as Nike’s, sometimes create negative responses but sincerely seek positive change.
Political campaigns, however, are the most powerful when the negative qualities of the candidates are examined and brought to light.
Apple was able to reinforce its position with its customers, and connect with new consumers ready to move past the limitations of the
P.C. They presented all the negative reasons why the P.C. operating system should be abandoned which made it easier to adopt the
Mac.
Volkswagen chose to use DDB, a young agency ready to break from traditional techniques in advertising. Their decision to use a
controversial approach proved successful with the public and remained a standard for Volkswagen and DDB for many years. Asking
consumers to step out of their comfort zone created conversation, as well as interest in the product.
The success of a marketing campaign can be measured in sales, as well at its shelf life. Apple’s campaign ran four years and produced
sales increases greater than 11% every year following 2006. Apple stock price has risen over 130% since the Mac vs. P.C. spots first
aired. Within 12 years Volkswagen sold more than 14 million vehicles, and extended their campaign with DDB until 1995.
Negative marketing campaigns require organizations to have the courage to break from the norm.
They are not designed to work with every brand, form of media, or advertisement. But when crafted carefully, negative marketing
campaigns can, and have, delivered positive results.

25. The Idea of Creating a
Common Household Brand
Indians apart from the world have the most addictive habit of getting attached to something that
is common around them even if they are aware it is the problems and the reality.

26. Getting the Target audience:
• 1) Location, Budgets, Behavior, Needs :
• Location - will be simply considered the complete India, with possibly both the genders.
• Budget – Current Rs 100 is best. Also, the deposit options of 300 too.
• Needs – Fair-play must be able to fulfill entertainment, FOMO, philanthropy, adrenaline rush etc.
• 2) How our product is going to change their life?
• Here comes the NGO and Health. FP-Health for arousing the sense of personal and physical
health apart from just looting or taking away money in name of addictive betting. Then comes the
NGO which will create a goodwill smoke screen that will have a positive impact on the society.
• 3) Who are buyers and who are their influencers?
• Basically whoever wants to gamble, bet and have addictive nature in such games or activities.
Their major influencers will be friends because people tend to believe a known person over some
distant celebrities or high profile people. So, going with local influencers with strategic planning
will only help. Trust building can be easily done only when people seems individual can be
related to their own. (Successful method of commonality which is working in film industry or
marketing)

27. Fair-play NGO & Health
A
Corporate Philanthropy
The Smoke-screen what fair-play really sells !
A best tool for buying goodwill in communities and smokescreen for deflecting negative
attention.

28. Corporate philanthropy can lead to:
• Improved Customer Relations
• Customers want to support businesses that are
performing good things in the world, particularly
those who support causes that are important to them.
Companies have a significant impact when they
adhere to their commitment to these issues.
• Great public image
• By collaborating with a nonprofit, businesses have
the chance to demonstrate to the public how invested
they are in their communities through press releases,
social media, and word-of-mouth! The result of their
work is a greater social shift.
• Enhanced Engagement of Employees
• Businesses that have happy, engaged staff perform
up to 202% better than those that don't! Employee
interaction is sparked by group philanthropy
participation.
• Ideal Working Conditions
• All employees are encouraged to perceive
themselves as a member of the larger community by
bringing them together to take part in team
volunteer grants or other team programs. The
broader social welfare then benefits from this sense
of community.

30. Paradigm of Internet Revolution
Metaverse
The Metaverse will do for online casinos what the
Internet did for brick-and-mortar casinos in the 1990s. It
will take the gameplay experience people love and make it
accessible from anywhere with an Internet connection.
How far off is the Metaverse? Well, big tech is already hard at
work designing the software to implement the Metaverse,
and within the next decade, we’ll definitely see a palpable
platform where we can gamble online, interact with friends,
and play games.
Even though the federal government is in the midst of a
crackdown on big tech, the Metaverse is more than just a
virtual reality owned by Facebook. Zuckerberg proposed that
it would be a collaborative effort, with multiple tech giants in
on the project, as well as thousands of users itching to be a
part of the project.
At the end of the day, there’s no doubt that the Metaverse,
and realities like it, will change our online world forever.

31. State Governments planning to tackle Betting

33. Clearing Each and Every Small
Hindrances:

34. Social Media Issues to Sorted Out:

35. The Need to Sort Out of Minor Issues:
Aggregation of Marginal Gains
SMALL CHANGES. BIG DIFFERENCE.
• The aggregation of marginal gains is, put simply, improving
efficiency across everything your business does. In effect, it
is the optimization of every element that goes into making
your business better.
• The principle behind it is that if you improve in every
variable underpinning or influencing your performance by
just 1% then cumulatively you get a significant
performance improvement. And better performance across
all areas of business should mean a better product,
increased customer satisfaction and healthy turnover.
• 360 degree view of core business functions such as
budgeting, forecasting and time management while at the
same time revolutionizing the approach to scheduling,
helps businesses gain the edge over their competition.
Factors that can be addressed
• Time management
• Staff morale
• Meeting structures
• Use of technology
• Office culture
• HR processes
In Marketing
• Surrogate Advertising
• Video Marketing
• Reward System
• Customer Support
• PR strategy
• Branding

36. Rewarding System Required
(3S - Seamless, Simple and Straight forward)

37. Building a relationship with our audience requires an
understanding of consumer psychology since it provides insight
into their behaviour. We might gain from continued devotion
and a more worthwhile experience for our readers if you put a
plan in place for your own firm.
The reward system must include for both customers and
employees:
The value of rewards – Another offering used by businesses is
a value-based system. Brands can pick charitable causes that
might interest their audience and encourage action to help them.
For example, for every 1000 Rs spent on placing bets, 1 Rs will
be spend on tobacco or smoking related patients or could be
donated to any rescue organisation.
Your options for prizes – (Points based rewarding) The most
common offering we can provide our customers is a points-
based system. It is simple and works on the idea that spending
more gets you more. So, for example, for every 1000 spent, you
get 1 point (Or a fcp crypto coin) which can be redeemed for
coupons or bets later.

38. Choosing the best rewards – (Paid Club rewarding) Some businesses offer a
chance to benefit from exclusive rewards by paying membership fees to be a
part of a club. Brands may send members invites to events that they put on. The
rewards are only available to those within the programme and they should
provide value for the paying customers.
Relationship and dedication – (Tiered Based rewarding ) Another offer we
could use is a tiered system, which has different loyalty rewards.You would
encourage customers to move up the tiers by staying loyal to the business. For
example, each tier can give customers a greater level of store discount which
Fair-play is already providing.
Advocacy Loyalty - The latest trend in loyalty programs is to offer
customers rewards in exchange for promoting your brand on social media
channels. This could include liking/following your restaurant on social
media channels, writing reviews, posting photos, or referring friends.
Gamification - the process of including games in loyalty programs. Many
restaurants are successfully building a game around their theme to engage
and to motivate their customers. The customer is rewarded for points or
levels attained in the game.

39. Being Honest
and Humble
for not able to
intimate loyal
customers
will regain the
trust.

40. Thank You
A proposal from
Kailas Sethu-madhavan