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Wonjin Proposal
- 1. How to Dominate Your Market (AndEverybodyElse’s) CONFIDENTIAL NOT FOR RELEASE C8
- 3. The first person you spill your troubles to and introduce your friends to is your Ji-In. C8
- 4. Wouldn’t It Be Nice If Your Customers And Your Competitors’ Customers Considered You Their Ji-In? C8
- 6. 1. You’d Get Word of Mouth Sales (betterthanfreeadvertising) 2. You’d Hear Complaints First (insteadofthewholeworldhearingfromatroll) C8
- 7. 3. Your Competitors’ Ads -> Deaf Ears (you’vealreadygotaJi-Inaccountant/psychologist/mai...) C8
- 10. But Doesn’t Building Relationships Take Time? WhatifIhavetoshowprofitabilityin2quarters? C8
- 11. If you want all“the fruit,” while everybody else is vying for the low hanging fruit*... *high purchase intent traffic {all the fruit C8
- 12. ... You gotta take the time to build a jet pack C8
- 13. ... You gotta take the time to build a jet pack C8
- 14. But let’s get you that low hanging fruit first. C8
- 15. But let’s get you that low hanging fruit first. (andinjustonequarter) C8
- 16. So, Just to Confirm, We’re Putting Off Total World (ok, Market) Domination For a Short Term Win, Right? C8
- 17. O.K. The lowest hanging fruit are the people with “purchase intent” now. Theyjustgottheirpaycheck. Theirrentandcarpaymentsaren’tdue foranother15days. Theirspouseisonaworktrip. C8
- 18. O.K. The lowest hanging fruit are the people with “purchase intent” now. Theyjustgottheirpaycheck. Theirrentandcarpaymentsaren’tdue foranother15days. Theirspouseisonaworktrip. C8
- 19. O.K. The lowest hanging fruit are the people with “purchase intent” now. Theyjustgottheirpaycheck. Theirrentandcarpaymentsaren’tdue foranother15days. Theirspouseisonaworktrip. C8
- 20. O.K. The lowest hanging fruit are the people with “purchase intent” now. Theyjustgottheirpaycheck. Theirrentandcarpaymentsaren’tdue foranother15days. Theirspouseisonaworktrip. C8
- 21. And Their Wallet is Out C8
- 22. Q: So how do you make contact? C8
- 23. Q: So how do you make contact? A: Meet them where they are. C8
- 24. They are... ...In SNS (publicly)asking followers, “has anyone tried the new...” ...In Google researching blogger reviews. ...At home or work asking their Ji-In. C8
- 26. Action Items: 1. Create a search filter in Twitter, Facebook, Instagram, Pinterest... for “hate...iphone” “love...iphone” “want...iphone7” “broke...phone” “hasanybodytriedthenew...iphone...” C8
- 27. 2. Use Big Data Analytics Software to Singularize Individuals Across All Networks YouneedaninterSNScustomer identificationsystemso youcanunifyconversationsyou’vehad withsomeoneondifferentwebsites. Basically,youdon’twantthemtosay... C8
- 28. C8
- 29. An InterSNS CRM System Will Give You a Complete Profile of Your Potential Customer C8
- 30. That Translates To Visibility. You’ll Know Exactly Where Anyone Is In Your Sales Funnel. C8
- 31. Just As Valuable, You’ll Get Whole Marketing Insights That Can Be Applied To Future Products C8
- 32. 3. Create a Graded Sales Funnel Byengagingwiththemarket,you’llbeableto migrateindividualsandcommunities fromone gradetoanother: F.Doesn’tknowtheyneedourproduct D.Doesn’tqualifyasacustomer C.Qualifiesbuthasissuewithourproduct B.Likesourproductbutwantstocompare A.Assuredourproductistherightchoice C8
- 33. To Migrate Individuals and Communities From F to Grade A, C8
- 34. You’ll Need That Unified ID System To Precisely Chisel Down All Their Barriers to Becoming a Customer. C8
- 35. Search Strategy What About The People Who Just Google? Frankly,theycanhavehigher purchaseintentthanpeoplewho justwanttotalkaboutthatFerrari. C8
- 36. Action Items: 0. Don’t Get Into a Bidding War For Prime Adwords Real Estate OnlyGooglewins. C8
- 37. Bidding for positioning drives up the cost of that space. The top spot for Alchohol ads is about $17 USD per click. The cost per click for “plasticsurgerybeverlyhills” is $72 in Spring. While 1 in 100 clicks can convert to a patient worth $7000 in profit, the cost per conversion is $7200. But that’s not what really happens. Trolls maliciously click your ads and competitors hire Chinese and Russian IP shifting CTR spammers ... C8
- 38. ... to automatically control trojan malware infected computers around the world to click on your adwords ads until your entire budget is spent. That brings your click to customer rate down to 1 in a 1,000. Yes. You did the math correctly, It will cost you $72,000 to get one customer. C8
- 39. BUNK! C8 #뻥!
- 40. “Nobody’sdumbenoughto spendthatmuchmoneyon acquiringonecustomer!” you say? You’re right. What actually happens is that most companies stop using adwords in a few days having gained zero new customers. Then, the guy who bid $72 is next in line to get fleeced. (You see why only Google wins?) C8
- 41. 1. Build a Nascent Adwords Campaign Nascenttermsaretermsthat costnear-nothing becausenobody(butyou) knowsthatthesetermswilldrive massivetargetcustomertraffic. C8
- 42. People Who Search: “Plastic Surgery” People Who Want to Get Plastic Surgery $14-72USD PerClick PayabletoGoogle 11:40 am 11:47 am 11:50 am 11:55 am C8
- 43. People Who Search: “Plastic Surgery” People Who Want to Get Plastic Surgery $14-72USD PerClick PayabletoGoogle 11:40 am 11:47 am 11:50 am 11:55 am Breaking News: Megan Fox Had $273,000 of Forehead Plastic Surgery Done. C8
- 44. People Who Search: “Megan Fox Forehead” People Who Search: “Plastic Surgery” People Who Want to Get Plastic Surgery 11:40 am 11:47 am 11:50 am 11:55 am Breaking News: Megan Fox Had $273,000 of Forehead Plastic Surgery Done. Youget thesame$72people ataBuck. $1-2USD PerClick C8
- 45. That Is the Google Bubble.C8C8
- 46. And You Just Popped It. C8
- 47. Our Nascent Adwords Strategy hits the same people who could normally only be targetted at high cost. But it also hits people who are interested in your product but did not search for you - a much larger market segment. So how do you find these Nascent Keywords? How do you react instantly before the bidding war starts again? Yes. We can. C8
- 48. But We’re Not Even At The Core of The Watermelon Yet C8
- 49. Potential Customers Aren’t the Only People Who Will Find You C8
- 50. When News Breaks, Reporters and Powerful Bloggers Are Also Search. They Will Find You and Interview You. C8
- 51. When News Breaks, Reporters and Powerful Bloggers Are Also Search. They Will Find You and Interview You. C8
- 52. When News Breaks, Reporters and Powerful Bloggers Are Also In There. They Will Find You and Interview You. C8
- 53. C8
- 54. C8
- 55. Exciting. But We’re Still Only Fighting for the Low Hanging Fruit C8
- 56. Part2. How to Get 330% More Traffic Than Paid Adwords Keyword Advertising C8
- 58. 3. Build Your Flytrap in Youtube C8
- 59. 3. Build Your Flytrap in Youtube Bloggersaremuchmorewilling toblogaboutavideothananother competingblog. C8
- 60. 3. Build Your Flytrap in Youtube Bloggersaremuchmorewilling toblogaboutavideothananother competingblog. WhenYoudolandonPage1,searchers are5xmorelikelytoclickavideo. C8
- 61. 3. Build Your Flytrap in Youtube Bloggersaremuchmorewilling toblogaboutavideothananother competingblog. WhenYoudolandonPage1,searchers are5xmorelikelytoclickavideo. Seeingisbelievingsoaddhearingtoo andcustomerswillbeanother7x morelikelytotrustyouandbuy. C8
- 62. 3. Build Your Flytrap in Youtube 5x7=hellavalotmorelikelytobuy thanfromsomethingtheyhadtoread. C8
- 63. They are... ...In SNS (publicly)asking followers, “has anyone tried the new...” ...In Google researching blogger reviews. ...At home or work asking their Ji-In. RESOLVED. RESOLVED. C8
- 65. Where everybody is Where you could be
- 66. Asking for Product Recommendations In Social Media and Searching Google Is Preempted Like a Vaccine If Your Future Customer Is Already Familiar With You. C8
- 67. In Fact, Even Asking Their Friends and Family For Recommendations Doesn’t Happen When Your Future Customer Already Trusts and Likes You. (Now,theGooglesharktankisirrelevant) C8
- 68. That’s C8
- 73. Everybody Knows Where Gangnam Is C8
- 74. Everybody Knows Where Gangnam Is C8 No Knows What Sound a Fox Makes
- 75. It Is Now Possible to Become a Ji-In C8
- 76. It Is Now Possible to Become a Ji-In, Globally, Fast. C8
- 80. “Whatifwegetamillionmoreinquiries? Isthatevenscalable?” Yes. (and you won’t get a million inquiries. You’ll get millions of hits but a small percentage will send your CSRs a message) C8
- 81. How? 80% of your public inquiries will be variations of the same 5-10 questions. A decision algorithm can recommend answers for any CSR to single click send. C8
- 82. How? Also, 90% of your replies can be public. So entire communities of users and customers can read your response. That prevents most from asking the same. C8
- 83. How Do You Create the Ji-In Effect? Accuratedataabouteveryindividual Preciseindividualizedcontentdelivery C8
- 84. How Do You Create the Ji-In Effect? Accuratedataabouteveryindividual Precisepersonalizedcontentdelivery C8
- 85. How Do You Create the Ji-In Effect? Accuratedataabouteveryindividual Precisepersonalizedcontentdelivery C8
- 86. It’s Not About Being Platform Agnostic It’s Being Platform Unified. C8
- 88. So you have a chat with her at home. That’splatformunification. C8
- 89. Q: Is that even possible with a 10,000,000 Person Customer Base? A: gobackseveralslides C8
- 92. Why Rent (the relationship) When You Can Own? C8
- 93. People Concerned About Beauty People Looking For a Surgeon email cell facebook instagram twitter
- 94. Will They Give Us So Much Data? C8
- 95. Our Content Strategy Will Persuade Them To Become Ji-In... C8
- 96. ...If You Ask Us To. C8
- 97. C8think.co C8
- 98. Let 's sort what we can do for you. We start by pulling every single post relevant to your brand. That includes all public posts in every major social network about your competi- tors' brands too. We even go so far as to pull down posts that reveal opportunities for new features and products. If you look closely enough, or rather, step back far enough to see the forest, you'll see brewing sentiment that can be harnessed into a new market that has never existed before. We build your "persuasion strategy" based on this data and your goals. We create content that directly resolves the most common reasons the public A. Doesn't advocate your product B. Hates your product C. Bought your competitors product D. Bought supplementary products (people who own Samsung smartphones also carry iPods and digital cameras while iPhone owners don't) E. Is waiting for the next upgrade to buy The content educates and removes the barriers to purchase where it can. For example, if someone bought an iPhone because it takes better “selfies” than the Samsung Galaxy 5, we create fun videos showing off the hidden "selfie mode" that automatically softens skin and blurs blemishes that nobody knows about because we haven't made this video for Samsung yet. Then we directly hand carry that video to each of the individuals who are tagged in our big Data database as having complained about Samsung's selfie quality. This is a major departure from traditional social media marketing. Instead of APB style mass blasting out of content to followers with varying wants and needs, we laser target who sees what message. Imagine how much that will filter out trolls and malicious Russian or Chinese spammers hired by your competitors. After we resolve one barrier to purchase, we repeat the process until all barriers to purchase have been plucked out. Where barriers to purchase cannot be resolved with education, for example features that don't exist yet, and cost, we can offer incentives like coupons. And yes. Our process is scalable all the way up to products like Coke, Revlon, Samsung. And no. The price point of your product doesn't have to be high. Our marketing engine can drive individuals through each step of the marketing and sales funnel. But your scale does need to be high. If you’re a medium size corporation, you’ll need global partners to truly take advantage of the global reach of the web. There's a secret sauce to all this. It's content that resonates. When we say educate, we mean informing the consumer in a way that they don't realize they've been schooled. We're talking about getting a hundred million YouTube views just so you remember learn that Gangnam is a place In Korea. Think of our big data mining as the gold sluice. That would make fun resonant YouTube videos the torrential river. You can increase marketshare with either. Combining the two multiplies your results. Want to see what we can do for your product? Let's talk at C8think.co C8
- 99. Cosmetic Surgery Industry This is the dawn of the “Age of Mass Customization” Not only can you go to the Porsche website and custom design your own Carrera from wheels, interior, horses, colors , to entertainment before it gets manufactured, haute couture denim lines let you pick the length, inseam, waist, fit, wash, stitch color, hand distressing style, and even back pocket embroidery before they sew your $500 pair of jeans. We don’t have to talk about what 3d printing will do for your (wife’s) shoe collection or your furniture, do we? From custom shaping your baby’s skull to genetic engineering to custom shape your baby’s life potential, this is the era of mass customization. Cosmetic surgery will soon be the norm. By then, pharmaceuticals and cosmetics giants will open global chains of surgery clinics. To beat them, surgeons must go global and go now. Call us. C8 Customize last page with industry outlook for each of the 17 identified growth industries till 2020.