This document outlines Norlie Pierre Louis' mastery journey timeline through an Entertainment Business Master's degree program. It details the courses taken, goals for each course, resources to be utilized like books, articles and videos, as well as plans to join industry clubs, organizations, follow companies and individuals, and develop skills to work in areas like music, business, law, and marketing. The overall goal is to gain a diverse understanding of the entertainment field through the program and resources in order to further their career.

1. Mastery Journey
Timeline
Norlie Pierre Louis

2. Course: Mastery: Personal Development
and Leadership
Goal: Obtain a better understanding of mastery and
ways to become a master in my field of interest.
Read “Mastery” by Robert Greene
Use EBSCOhost to research a master in the music
industry (P. Diddy).
Be consistent with Mastery journal postings.
Watch tutorial Ted Talk’s “Empowering Women and
Girls: Halima Hima Tedx Change”
https://www.youtube.com/watch?v=hktzJ7QNcMU

3. Course: Executive Leadership
Goal: Develop my leadership skills to operate a
business.
Read “The 48 Laws of Power” by Robert Greene
Use Lexis Nexus Academic to analyze business case
studies for the course.
Read Forbes article “15 Ways To Identify Bad
Leaders” to learn what not to do.
Watch Tutorial Ted Talks “Roselinde Torres: What it
takes to be a great leader”
https://www.youtube.com/watch?v=aUYSDEYdmzw

4. Course: Project and Team Management
Goal: Learn productive ways in working in a team
and developing a team of my own.
Use Excel to to develop organization skills.
Develop a project with friends.
Read Mind Tools article “Team Management
Skills”
Watch Ted Talks “Tom Wujec: Build a Tower,
Build a Team”
https://www.youtube.com/watch?v=H0_yKBitO8
M

5. Course: Business Storytelling and Brand
Development
Goal: Improve the brand for the production company
I’m trying to create and learn ways on how to
communicate with companies and employees.
Use EBSCOhost to research Brand Development
Cases
Develop my brand as an artist.
Read HubSpot article “Why Storytelling Will Be The
Biggest Business Skill of The Next 5 Years”.
Watch video “History of Business Intelligence”
https://www.youtube.com/watch?v=_1y5jBESLPE

6. Course: Entertainment Business Finance
Goal: Learn ways on how to handle my finances
carefully and strategies to raise money to fund
projects.
Utilize Excel to assemble my personal finances.
Read Practical Money skills article “Budgeting”.
Watch tutorial on Lynda.com “Financial
Literacy: Reading Financial Reports”
Watch video “Financial Planning The Right
Way”
https://www.youtube.com/watch?v=e0G_ZKxbEC
M

7. Course: Negotiation and Deal-Making
Goal: Strengthen my negotiation skills to help make
wiser decisions for the company I will later work for.
Watch tutorial on Lynda.com “ Reaching a Deal”
Read Money Crashers article “11 Effective
Negotiation Strategies & Tactics to Score a Great
Deal”
Gain self-confidence in deal-making.
Watch video “High Performance Negotiation Skills
for Women - Prof. Leigh Thompson”
https://www.youtube.com/watch?v=bMWLimhNfTI

8. Course: Product and Artist Management
Goal: Develop ways to develop myself more as an
artist and to help other artists.
Read “Artist Management For The Music
Business” by Paul Allen.
Utilize the information I’ve learned in the class on
myself to become an artist.
Watch video on Lynda.com “Becoming an Artist”
Watch video “Raj Ramachandran on "How to Get
into Product Management”
https://www.youtube.com/watch?v=fqJo_UkMMx
M

9. Course: Advanced Entertainment Law
Goal: Acquire a better understanding of the
entertainment law from the previous knowledge that I
already know.
Read Entertainment Law case studies.
Follow law.freeadvice.com to read articles on Music
Law.
Research Music contracts.
Watch video “Entertainment Attorney Mark Litwak
Gives Us A New Look Into Hollywood – Filmnut”
https://www.youtube.com/watch?v=NryrU1uwqPI

10. Course: Entertainment Media Publishing
and Distribution
Goal: Learn ways on how to protect my work and
distribution services.
Watch video on Lynda.com “Basic Music Licensing
and Publishing”.
Read Sound on Sound article “Music Publishing”.
Research TheOrchard.com for distribution
information and services.
Watch video “Renman U Lesson#10-
Understanding Music Publishing”
https://www.youtube.com/watch?v=atzW2SqCPGI

11. Course: Digital Marketing
Goal: Develop techniques on how to market my
company and other companies on the web.
Research popular marketing strategies and tools.
Read Top Rank Blog article “21 Digital Marketing
Trends and Predictions for 2015”.
Read “500 Social Media Marketing Tips” by Andrew
Macarthy
Watch video “Digital Marketing Strategies of a
Luxury Brand”
https://www.youtube.com/watch?v=gqzZYfxPiDk

12. Business Plan Development
Goal: Learn methods of creating a useful
business plan.
Develop my production company’s business
plan.
Research various business plan templates.
Watch tutorial on Lynda.com “Writing A
Business Plan”
Watch video “Richard Branson: Advice for
Entrepreneurs”
https://www.youtube.com/watch?v=VH35Iz9veM
0

13. Final Project-Business Plan
Goal: Take my business to the next level. I want to
operate a successful production team.
Practice public speaking.
Organize my portfolio for my presentation.
Watch video on Lynda.com “Coping with
Nervousness”
Watch video “A seminar on How To Avoid Death By
PowerPoint, full with practical usable tips”
https://www.youtube.com/watch?v=bOrHxRB3JrQ

14. Industry Leaders
Ashley Newton (A&R at Columbia Records)
Email: Ashley.Newton@SonyMusic.com Phone Number:
(310) 272-2783
Rob Mounsey (Music Producer for Rihanna, Usher
and many more)
Email: Joe@Jdmanagement.com Phone Number: (914)
777-7677
Ro Smith (Artist Manager for Mary J. Blige)
Email: DeFroInc@Msn.com Phone Number: (973) 200-
8247

15. Industry Leaders (cont.)
Nick Dofflemyer (Mastering Engineer At Universal
Mastering Studios )
Email: Nick.D@Umusic.com Phone Number: (818) 286-
6233
Bill Wade (Studio Manager at Wire Road Studio)
Email: w3@WireRoadStudios.com Phone Number: (713)
636-9972
Marc Carzola (Music Publisher at Quincy Jones
Publishing)
Email: info@QuincyJones.com Phone Number: (323) 957-
6601

16. Clubs
Grammy U
Entertainment Network Society
Music Publishing Society
Spark
My plans are joining these clubs because I know it
will help me build my career and also help build my
connections by meeting other students.

17. Organizations
BMI (Broadcast Music, Inc)
Ted Talks
Alliance for Women in Media
EIC (Entertainment Industries Council)
My plans are joining these organizations because it
will help me get more involved in the industry and
hopefully help people who are interested in the
entertainment field.

18. Mentor
Intelligent
Open-Minded
Funny
Understandable
Experienced
Responsible
Artistic

19. Companies
I will expand my PLN by following Universal
Music Group because I want to work for that
company after I graduate. Most of my favorite
artists work for that record company. I will also be
following Taxi.com for useful information about
the music industry and career opportunities. The
person I want to follow in the industry is P. Diddy
because he is a music mogul and entrepreneur.
He motivates me to be successful in the music
industry.

20. Summary
During my Mastery Journey I want to use these
strategies to help me get through the Entertainment
Business Master’s degree program and beyond that.
My goal is to get a better understanding of this
program, so I can become more diverse in my
career field.