JWT is a global advertising agency founded in 1864 that was acquired by WPP in 1987. It has over 200 offices in 90 countries and 10,000 employees. JWT worked with Nestle and KitKat to create an advertising campaign for Android that portrayed KitKat as a new mobile device, though audience research found it did not clearly communicate the partnership with Android. The campaign targeted teens and young adults through bright, colorful ads across media. It did not receive any complaints from advertising regulators.

1. JWT
KitKat and Android
SamYoung

2. JWT is a Advertisement agency founded in 1864 by William
James Carlton. In 1878 it was then purchased by James
Walter Thompson and renamed The James Walter
Thompson Company accordingly. The company was then
acquired by WPP in 1987.WPP is a British multinational
advertising company. In 2005 the company was rebranded by
shortening the name JWT.

3. JWT is a massive global advertising company with over 200
offices in 90 countries with around 10,000 employees.With
JWT having offices all over the world it allows them to
intergrade a global and multilingual campaign easier. JWT
covers a wide range of companies and products and have a
wide experience of print based, video and social media adverts.

4. JWT is ranked among some of the top agencies in the world
and continues to be dominant with their advertisement and
their global campaigns.With JWT’s main headquarters being
located in NewYork the nearest and local competitors are
BBDO. BBDO are a global advertisement company like JWT
but are more experienced in video and TV adverts.

5. Android teamed up with Nestle
and KitKat to promote their
new operating system named
after KitKat.The advertising
campaign was international
and done by JWT throughout
there global offices and
locations.
Kit Kat and Android

6. Kit Kat and Android
The whole advertising campaign
evolved around promoting Kit
Kat like a brand new mobile
device through with imagery,
wording, social media and video
advertisement.

7. The advertisement is very bright,
colourful, simple and is very clearly
adverting Kit Kat.The advert also
doesn't clearly show that its
advertising the partnership with Kit
Kat and Android.The wording also
on the advert advertises the Kit Kat
like a mobile device but from the
audience research no one seemed
to get it.
Kit Kat and Android

8. Audience
Throughout the audience research it was
clear that the audience got a grasp of the
product and knew of it and had tried it
before, but none of them understood the
writing in relation to the product.Theres
no real information on the ad about
Android and Kit Kat, the audience really
has to search further to understand the ad.

9. Audience

10. Audience
The advertising campaign is manly to
promote Androids operation system since
Kit Kat is already a well known product.
The main target audience is teens and
young adults because they are the most
likely to buy a new phone and or swap to
Android.Also the way the advert is worded
makes it a lot easier for a teenager and
young adults to understand due to the
amount of time they spend and familiarity
with their mobile phones.

11. Legal and Ethical Issues
The overall issue of the ad is that
it doesn't clearly advertise the
partnership with Android and Kit
Kat that its trying to do it kind of
hints to it but doesn't specify.The
writing kind of confuses the
audience but they are internally
concentrating on the picture.
another issue is that a Kit Kat
isn't healthy and its quite rich with
sugar and fat but they get around
that by saying to have it while
your on a break to enjoy yourself
and not to have it in big
consumptions.

12. Legal and Ethical Issues
One legal issue with the ad is
that its falsely advertising Kit
Kat like a mobile phone with
the wording of the ad but I
would think most viewers
would understand its a joke and
not take it seriously.

13. Legal and Ethical Issues
The ASA (Advertising Standards
Authority) is a uk organisation
that regulates adverts,
marketing and promotions
dealing with complaints and
seeing if they comply with their
advertising standards codes and
deal with them accordingly.This
could be from misleading the
viewer or lying about the
product.
They had no complaints about
the Kit Kat Android campaign.