This document contains a summary of a panel discussion on social media marketing featuring four experts: Stephanie Moritz of ConAgra Foods, Daliah Saper a business attorney and law professor, Suzanne Fanning the president of WOMMA, and Darrell Jursa of Fleishman-Hillard. It also shows examples of social media posts and engagement rates from brands like Slim Jim, Orville, and RO*TEL. The panelists were asked about the biggest news stories, what gets brands in trouble, and the top questions marketers have around trends, measuring ROI, and limited budgets.

2. Stephanie Moritz
Sr. Director of Public Relations
& Social Media
ConAgra Foods
Daliah Saper
Business Attorney at Saper Law
& Adjunct Law Professor at
Loyola and University of Illinois
Suzanne Fanning
President
Word of Mouth Marketing
Association (WOMMA)
Darrell Jursa
Senior Vice President, Practice
Lead, Emerging Media
Fleishman-Hillard

4. 1.)
TELL ME THE THREE BIGGEST NEWS
STORIES PEOPLE HAVE TALKED ABOUT
OVER OF THE LAST COUPLE OF WEEKS
6Dove Ads
8AP Hacking
10Boston Marathon Bombings
2.)
3.)
Try Again
TIME TO PASS

5. MINI KISS DETROIT ROCK CITY!

6. Future of Frozen Video

7. Slim Jim
7
Reach: 428,213
Likes: 8,546
Comments: 115
Shares: 142
Engagement Rate: 2.1%
Reach: 318,962
Likes: 3,858
Comments: 30
Shares: 34
Engagement Rate: 1.2%

8. Orville
8
Reach: 248,592
Likes: 3,858
Comments: 227
Shares: 97
Engagement Rate: 1.7%
Reach: 391,824
Likes: 2,676
Comments: 224
Shares: 465
Engagement Rate: 0.9%

9. RO*TEL
9
Reach: 68,784
Likes: 498
Comments: 30
Shares: 31
Engagement Rate: 0.8%
Reach: 73,098
Likes: 362
Comments: 15
Shares: 31
Engagement Rate: 0.6%

10. TELL ME THE TOP THREE THINGS BRANDS
DO TO GET THEMSELVES IN TROUBLE
6Not Listening To Customers
8Leaving Legal Out At The Beginning
10Ignore FTC Guidelines
Try Again
TIME TO PASS
1.)
2.)
3.)

11. TELL ME THE TOP THREE BURNING
QUESTIONS MARKETERS HAVE
6Trends? Where are we going?
8How Do I Measure ROI?
10Limited Budget—How To Choose
Try Again
TIME TO PASS
1.)
2.)
3.)