The document discusses having a LinkedIn strategy and policy for social media use. It notes that while LinkedIn can help promote your company and network, there are risks to consider like confidential information, legal issues, offending customers, and being responsible for your own posts. It provides tips for using LinkedIn such as being proud but careful about sharing success stories; keeping a distance from financial/legal matters; maintaining a sense of humor; thinking about consequences before posting; and being a brand ambassador in an open, positive way. The document advocates having a social media policy to guide appropriate LinkedIn use.

1. Women’s Business Lounge
Rotterdam, March 12 2013
Andreas Willemse

7. LinkedIn

8. LinkedIn
• Who has a LinkedIn account? Stand up!

9. LinkedIn
• Who has a LinkedIn account? Stand up!
• Since when? Longer than a year? Keep standing!

10. LinkedIn
• Who has a LinkedIn account? Stand up!
• Since when? Longer than a year? Keep standing!
• Longer than two years? Keep standing!

11. LinkedIn
• Who has a LinkedIn account? Stand up!
• Since when? Longer than a year? Keep standing!
• Longer than two years? Keep standing!
• Longer than five years? Keep standing, you rockstars.

18. WHY A STRATEGY? AND A
POLICY? JUST LET IT GO...!

19. WELL....

29. SO. A POLICY.

30. Your
1.
contribution is
important!

31. Your
1.
contribution is
important!
(Remember: you
’re not the officia
spokesperson fo l
r the organizatio
pretend your op n. Don’t
inion is the offic
the company) ial opinion of

32. 2.
Be proud of
your company

33. 2.
Be proud of
your company
(But remember t
hat some succes
contain confiden s stories
tial information.
throw it all onlin Don’t just
e!)

34. Feel free to
3.
react on
anything!

35. Feel free to
3.
react on
anything!
(But keep a dista
nce when it com
financial matters es to legal or
, concerning Ern
customers) st & Young or

36. 4.
Respect your
audience

37. 4.
Respect your
audience
(But don’t lose y
our sense of hum
our :)

38. Think, before
5.
posting a
message

39. Think, before
5.
posting a
message
(What are the co
nsequences? Am
customers? Am I mentioning
I being offensive
?)

40. 6.
Be open
and honest!

41. 6.
Be open
and honest!
(But take respon
sibility for your o
well. Made a mis wn words as
take? Acknowled
it yourself) ge and correct

42. 7.
Use your
networks!

43. 7.
Use your
networks!
(But don’t overs
hare. Too much
people in your n info will irritate
etwork)

44. 8.
Be a brand
ambassador!

45. 8.
Be a brand
ambassador!
(Share your con
tributions about
and relevant issu the company
es in an open, po
honest way!) sitive and

46. Toolbox

47. Toolbox

48. Toolbox

49. Toolbox

50. Toolbox

51. Toolbox

52. Check
toolbox @
Witpapier.nl

53. Discussion