The Brazilian Jiu Jitsu is a male-dominated sport, which indicates less participation by women and children. There are several reasons why women have shown less interest in sports in general. From a cultural perspective, women are supposed to take care of the home and children while the sport is considered stereotypically a male affair (Chrisler and McCreary, 2014). However, research studies have confirmed the significance of physical activities to health outcomes, functionality, and improvements in general quality of life. According to Alters, and Schiff (2015), taking part in physical activities reduces the risk of contracting coronary heart complications as well as some cancers. Therefore, participating in sporting activities is beneficial to all people, irrespective of their gender or any other socio-economic background. Although various studies on the importance of sports to women and children have been conducted, these studies are general. For example, there is a lack of studies on how women and children can be motivated to take part in Brazilian Jiu Jitsu. The current study seeks to identify the strategies for attracting women and children to take part in the Brazilian Jiu Jitsu.