The document is a resume for William J. Flood that summarizes his professional experience in sales executive and general manager roles in the consumer packaged goods industry over the past 30 years. It details his experience leading sales organizations at Rana Meal Solutions and McCain Foods USA, driving significant revenue growth. It also outlines his 20 year career at The Coca-Cola Company/Minute Maid in various sales management positions.

1. WILLIAM J. FLOOD
728 Lenox Road
Glen Ellyn, IL 60137
Res: 630.545.1301 Cell: 630.699.6742
Email: bilflood@gmail.com
SUMMARY OF EXPERIENCE
Sales Executive and General Manager with extensive experience in the consumer packaged goods industry driving both
short-term results and building long-term capabilities. A highly motivated manager with a proven record of success in
leading field and headquarter teams in customer development, employee development, category/brand development,
revenue growth, and profit contribution. Strong results with both large, well established brands/companies, and small
startup brands/companies.
PROFESSIONAL EXPERIENCE
Rana Meal Solutions, LLC, Chicago, IL December 2013 - Present
Vice President Sales – North America
Retail sales organization leader for U.S., Canada, Mexico, Central America, Caribbean; $62 million revenue
 Drove revenue growth from $13.7MM in 2013 to $29.7MM in 2014, to $48.1MM in 2015, to $61MM estimated
in 2016 while managing trade at 13% of revenue
 Drove total U.S. ACV distribution growth from 13% to 60% by gaining over 30 new customers including
Walmart, Kroger, and Target nationally
 Initiated and sold Rana’s first retail private label refrigerated pasta to Walmart and Wakefern
 Developed and executed best practice “go to market” plans/processes including sales vision, strategy,
performance standards, broker dialogue process, trade planning process, forecasting process, product manual,
sales KPIs, performance evaluation, and incentive plan
 Developed and implemented lean organization strategy for start up phase, in addition to, proposing plans for
our long term organization strategy
 Only North American Rana executive or manager to receive extra incentive payment in 2015 and 2016 based
on outstanding tangible results and building long-term company capabilities
McCain Foods USA, Inc., Chicago, IL 2003 – 2013
Vice President Sales – United States
Sales organization leader for U.S. branded and private label retail business; $201 million revenue
 Achieved AOP volume targets last 5 years including net sales growth of 73% to $172 million
 Developed Sales Mission and Strategic Sales Plans to provide clear vision/focus leading to outstanding
implementation, execution, and results
 Consolidated the branded and private label business seamlessly into one team
 Took lead in driving McCain distribution growth at Wal-Mart, Kroger, Safeway, Costco, and Tesco U.S.
 Transitioned trade management to case rate management to drive focus on profitable trade spend
 Created new incentive programs for both Sales Management and Broker Teams
 Developed sales reporting system to ensure clear understanding of business status vs. objectives
 Led numerous successful product launches, brand transitions, and price increases
 Active member of McCain Global Sales Council and Global Compensation Study established to create and
communicate world-wide best practices
 Scored among highest of all managers globally in McCain Employee Opinion Survey ratings; categories include
Confidence in Leadership, Supervision, Communication, Teamwork, Employee Engagement, Learning and
Development, and Satisfaction with Work

2. The Coca-Cola Company/The Minute Maid Company Operating Group, Houston, TX 1982 - 2002
Managing Director, Chicago, IL (1994 – 2002)
Leader of cross-functional team of 20 broker offices and 17 direct managers including a Sales Director, Region and
District Sales Managers, Finance Managers, Category Managers, Marketing Manager, Logistics Manager, Consumer
Research Manager, Business Analyst, Retail Manager, and Administrative support. Accountable for revenue of $300
million while managing a budget of $75 million.
 Earned the 2000 Customer Development Team of the Year award, as well as, an evaluation rating among the
highest in the company for 3 consecutive years
 Led the U.S. in revenue (+30%), corporate share (+2.6 points), and contribution growth (+26%) in 1998, 1999,
and 2000, and outpaced the U.S. 1994-1997 while achieving volume/revenue/financial objectives
 Drove training and development that resulted in 21 promotions in 7 years for members of team
 Developed "Leadership Business Plan" process to improve focus, communication, execution, and results
 Executed innovative organization changes, becoming the first manufacturer to consolidate to one broker in the
Midwest, and initiated discussions to become the first manufacturer to consolidate to one broker nationwide
 Secured funding and resources to participate with The Partnering Group on a major category management
project which helped contribute to The Minute Maid Company and our Broker's selection by Supermarket
Business as "Best of Class" 5 years in a row
 Created Retail Management position, Retail Business Plan, Retail Blitz program, New Item Requirements, and
Retail Neighborhood Watch program to improve execution of distribution, shelving, displays, and the doubling
of pallet sales
 Developed training program to increase understanding of plant operations/logistics resulting in improved
communication, cost reduction, increased plant efficiencies, and improved customer service/relations
Area Sales Manager-Central U.S., Houston, TX (1992 – 1994)
Director, Trade Promotions, Houston, TX (1992)
Director, Sales Operations, Houston, TX (1991)
Region Sales Manager, St. Louis, MO (1988 – 1990)
Manager, Trade Marketing / Sales Force Development, Houston, TX (1986 – 1988)
District Sales Manager, Broker, Greenville, SC (1985 – 1986)
District Sales Manager, Direct / Region Field Representative, Kansas City, MO (1983 – 1985)
Territory Sales Manager, Stevens Point, WI (1982 – 1983)
PROFESSIONAL DEVELOPMENT
Reinventing Leadership - Kellogg Graduate School of Management Northwestern University, Leading and Coaching to
Higher Performance - University of Wisconsin, Thinking Outside the Lines, The Art of Negotiation, Discovery –
Understanding/Managing Diverse Styles, Speakeasy – Public Speaking, Speakeasy - Presentation Formatting/Style,
Franklin Covey Business Communication, Targeted Selection Recruiting and Interviewing, Economic Profit,
Manufacturing/Plant Management, OJ University - Picking/Processing/Packaging, Diversity, Category Management,
Persuasive Selling
AFFILIATIONS, AWARDS AND HONORS
GMA Sales Committee
2000 Customer Development Team of the Year, 1998 and 1999 Customer Development Team of the Year
Runner-up, 1986 Member of the Region of the Year, 1985 Member of the Region of the Year, 1983 Member of the
Region of the Year, 1982 Member of the District of the Year, 1982 Rookie of the Year
EDUCATION
University of Wisconsin – Madison
BBA Marketing and Finance