Wisdom book 2011

Table of Contents

The Stork’s Nest Child Academy | Day Care 4

The Weight Loss Show | Events & Exhibitions 6

All American Fence Corp | Fencing Contractor 8

Value Logistics | Transportation 10

The ALEA Group | B2B Lead Generation 12

Mobile Mark | Telecommunications 14

ABC Glass & Mirror | Shower Door and Window Installation 16

Mardi Gras Casino & Racetrack | Casino, Racing & Entertainment 18

Poco Solar Energy Inc. | Solar Energy 20

First Consulting Group (FCG) | Training and Consulting 22

Cornerstone Montessori Prep School | Private School 24

The Fireplace Center & Patio Shop | Retail 26

Gillett & Johnston (Croydon) Ltd. | Manufacturer of Clocks 28

Sage Realty | Real Estate 30

Kaya Skin Clinic | Beauty and Skin Care 32

Eggington Dairy | Local Milk Dairy 34

CBT Coaches | Luxury Coach Hire Services 36

Diablo Solar Services | Solar Energy 38

THE STORK’S NEST
CHILD ACADEMY
Day Care

www.storksnestchild.com

Back to Table of Contents

Page 4
Copyright ©2011 by RAM

Goals and Challenges:
Rhode Island”, “Daycare East Greenwich,
Daycare Warwick”, “Daycare Smithfield”.
Stork’s Nest was advertising through Since starting the project, there have been
traditional methods of Yellow Pages, radio over 150 leads with approximately 50 new
and local newspaper ads. Their original enrollments both full-time and part-time.
website was 100% Flash and not recognized
by the search engines. Due to the downturn
in the market, enrollments were dipping.
They needed a measurable way to attract TESTIMONIAL
new visitors to the school for enrollment.
“In a tough economy, we were
hesitant to take on another
The Solution: expense for advertising, but WSI
helped us to see that website
WSI’s solution for The Stork’s Nest Child marketing was a necessity in
Academy was to build a new website using today's market. They were right!
the WSI eFusion platform. WSI also optimized Our business has really blossomed
the website for local place search in the and it is through the referrals that
spring of 2009. Afterwards, WSI initiated a came through our website! We are
pay-per-click (PPC) campaign using the call- truly grateful to work with such
to-action of “free initial registration worth talented people and a company as
$75”. For existing families, they were able to fantastic as WSI. The return on
access easily downloadable calendars. investment (ROI) was astounding
to me and it is all through WSI's
The Results: commitment to our site that this
was possible!”
WSI’s solution for Stork’s Nest provided the
Michele Stevenin
day care with a steady stream of leads
Vice President
coming from the website with workflows and
The Stork’s Nest Child Academy
requests for tours sent to specified locations.
They immediately experienced a dramatic
increase in leads and new enrollments to the
school. WSI also used email marketing to
follow up with prospective families that did WSI Consultant:
not enroll but showed interest. This way,
those leads were not forgotten but were SCOTT WASSERMAN
nurtured for potential future enrollments. Rhode Island, USA
www.wsiwikipro.com
From a search engine perspective, the
website ranked page one for the following
keywords: “Daycare Rhode Island”, “Day Care

Page 5

THE WEIGHT LOSS
SHOW
Events & Exhibitions

www.weightlossshow.ae

TESTIMONIAL
"There would have not been any
other way to expand awareness on
the Weight Loss Show to so many
people as we managed to do
through WSI’s Internet marketing
services. We at Linkviva Events
appreciate WSI’s team for their
expertise, advice and
professionalism in customizing an
Internet marketing campaign that
was absolutely suited to our
business and generated not only
huge interest for our business
online but also visitors walking to
our event!”

Niousha Ehsan
Business Development Manager,
Linkviva Events

Page 6

Goals and Challenges: The Results:

Prior to working with WSI, the client had By targeting the campaigns, WSI helped the
challenges reaching anEnglish and Arabic- client achieve 560 registrants for the event
speaking target group interested in the topic within 3 weeks specifically through WSI’s
of weight loss. They were running campaigns efforts. In addition, 12,352 visitors came to
within a short period of time and seeing very the site in only one month and more than
little results. WSI’s objectives were to: 1,500 local leads registered online.

 Gain exposure The client is extremely happy with the
 Leverage call-to-actions campaign and how targeted and effective it
 Increase conversions was. The campaign has achieved enormous
 Capture information results and value for money that traditional
 Target specific segments promotional activities could not deliver
before. This in turn has resulted in impressive
footfall at the event, which pleased both the
The Solution:
organizers and exhibitors.
WSI’s advanced digital marketing strategy for
the Weight Loss Show included:

 Web presence (Conversion Architecture)
 Brand building (online banners)
 Database building (registration form)
 Lead nurturing (email marketing)
 Ongoing review (testing and enhancing)

The solution that WSI implemented for the
client included a great deal of creative design
for the website and several banners that the
company used to advertise its events. A
professional website was built for
informational purposes and acted as the WSI Consultant:
uniting tool for all other marketing activities.
A separate landing page was built in Arabic HUSAM JANDAL
for those who clicked on the banner ads, Dubai, UAE
which had Conversion Architecture elements. www.ezwsinet.com
WSI used a top-notch email marketing and
database system for the client and provided
regular reports on the results of each
campaign.

Page 7

ALL AMERICAN FENCE
CORP
Fencing Contractor

www.allamericanfencecorp.com


Page 8

Goals and Challenges:  Website traffic has more than doubled
because of WSI’s Internet marketing
 Monthly visitors have increased from
It became very clear to All American Fence
1,600 in Sept 2009 to 4,000 in Aug 2010
that customers are more and more relying on
 Almost all of the client’s targeted
the Internet to find contractors and not as
keywords are now ranking in the top 5
much on the Yellow Pages. They began to
positions on Google, Yahoo! and Bing
realize they needed to focus more on the
 Back in Sept 2009, most of the keywords
Internet for their marketing, so they decided
were not even in the top 100 across all 3
to sign up for WSI’s digital marketing system.
search engines
WSI’s objectives were to:

 Increase the company’s web presence and
generate leads TESTIMONIAL
 Start PPC to generate immediate leads “Through WSI’s customized SEO
 Start SEO for a long-term Internet and PPC marketing system, we
presence and to be found on major search have been able to jump to the
engines above their competition front page of major search
engines. WSI has always been very
The Solution: knowledgeable, thorough, prompt
and dependable. The WSI team is
always accessible and able to
WSI’s solution involved: website design and
answer any questions we may
development, search engine optimization
have right away. We would
(SEO) and pay-per-click (PPC). We replaced
recommend WSI to any business
their old website with a new design and a
that is looking to expand and
new content management system (CMS).
develop their marketing online”.
The website is now ranking at the top of
Google’s page one listing for all of their
Kim Myers
originally targeted keywords. WSI plans to Owner
add additional keywords to expand All American Fence Corporation
geographic coverage.

The Results:
WSI Consultant:
As a result of working with WSI, All American
Fence Corp is now being found on the first JASON YI
page of the major search engines. Traffic to California, USA
the site has increased significantly in the past www.ezwsiweb.com
12 month. WSI measured the results using
ranking reports, web analytics reports and
pay-per-click reports.

Page 9

VALUE LOGISTICS
Transportation

www.value.co.za


Page 10

The client gained 1,978 inquiries from their
Prior to working with WSI, Value Logistics had website through WSI’s campaign between
no website presence at all despite their May 2009 to July 2010, 10% of which
status as a Johannesburg Stock Exchange converted into customers resulting in over
listed company. Instead, the company was $100,000 worth of sales.
spending $180,000 annually on Yellow Page
advertising. WSI’s goal was to develop a
professional web presence for the client and
help them generate leads online.

The Solution:
WSI created a customized digital marketing
plan for the client that included: TESTIMONIAL
“WSI and their team have been
 A new, professionally designed marketing instrumental in generating leads
website and growing Value’s business
 Online “request a quote” forms online. WSI has helped us achieve
 SEO for the entire website excellent results in this competitive
 5 content pages per month industry”.
 Analytics measurement and regular
consulting Tracey Le Roux
 Article submissions Marketing Manager
 An ongoing link building strategy Value Logistics
 Advertising in online classifieds and
industry-specific directories

The Results:
As a result of working with WSI, the client WSI Consultant:
was able to compete more effectively online
against bigger competitors through their FRANCOIS MUSCAT
professional online presence. WSI reduced South Africa
their Yellow Pages marketing spend by 50% www.wsioms.co.za
through effective online marketing.

Page 11

THE ALEA GROUP
B2B Lead Generation

www.thealeagroup.com


Page 12

Goals and Challenges: As a result, traffic to their site has increased
drastically as well. Between September and
The ALEA Group had no Internet marketing December 2010, website traffic increased
strategy before working with WSI. The 89% over the traffic received between May
company was only found online for keywords and August 2010.
related specifically to their company name.
WSI’s objectives were to improve the
company’s visibility on the search engines for
industry-related keywords, showcase their
president as a thought leader as well as
generate leads online. TESTIMONIAL
“We engaged with WSI 3 months
The Solution: ago to help with ALEA's SEO
ranking on Google. WSI presented
a plan and delivered on the plan.
WSI created a content marketing blueprint We are now on page 1 of Google
for the company. In addition, we conducted when you type ‘lead generation’.
initial keyword research, compiled a WSI made the process painless and
competitor report, optimized some pages on seamless. It is like watching
the company’s existing website and began a someone who is in complete
monthly search engine optimization (SEO) control of their craft at work. I
campaign focused on article marketing and have no hesitation recommending
link building. WSI for any web-related project”.
We also re-designed the company’s blog, Louis Foong
optimized the WordPress plug-ins and President
published content for the blog, which the The ALEA Group
company provides, on a regular basis.

The Results:
The ALEA Group’s website is now being found
on the search engines for industry-related
keywords in a very competitive area. The WSI Consultant:
keywords that the site has been optimized LIANA LING
for include: “B2B lead generation”, “lead
Ontario, Canada
generation” and “appointment setting
www.wsiwebconnects.com
service”. This is a highly competitive industry
and the company is very happy that they are
now visible in the search engines for
keywords related to their industry.

Page 13

MOBILE MARK
Telecommunications

www.mobilemark.com

TESTIMONIAL
"We have heard nothing but
positive comments about the new
website. Visitors are drawn in
from the first page and find it easy
to move around the website. We
are grateful for the advice and
assistance we received from WSI.
WSI guided us through web design,
page creation, database
maintenance and search engine
optimization. It is one thing to
have a website and another to
have an effective website. It was
an eye opener to realize all the
factors that go into building an
effective website”.

Eleanor Sylvan
Vice President Marketing
Mobile Mark, Inc.

Page 14

Goals and Challenges:  Press releases were distributed online
with links back to the website
Mobile Mark wanted to generate interest  The sales team was able to direct
among existing customers and prospects in prospects to the product information on
their database for the SMW Series, a modular the website and they were able to send
antenna design that allows 2, 3, or 4 different out electronic links to the brochure
antennas to be combined in 1 antenna
housing. They also wanted to generate entirely
new leads.
The Results:
The website was launched in May 2009 and
The Solution: below are some of the results achieved:

A printed application brochure was developed  Total SMW & MGW units sold increased
to explain the features and benefits of the 64% year-over-year based on Jan-May
product, explain model numbers and the many sales
combinations possible, and give application  For just the SMW antennas, the units
examples so that their customers can envision increased 74% in the same period
the antenna in their setting.  Using the combined SMW & MGW sales
dollars for the Jan-May period, the sales
It was the electronic use of the brochure in dollars increased 62%, which is in line
conjunction with other electronic material that with the increase seen in the units
helped Mobile Mark truly increase the number  For only the SMW antennas, the sales
of people who became familiar with this dollars increased 73%
product. Here are the details of the solution:  The number of distinct models sold
increased 22% from 2009 to 2010
 Product descriptions were added to the  For the number of series (i.e. without
website as models were developed considering the cable and connector
 An electronic version of the brochure was combinations) the number of series
added to the tech library on the site increased 27%
 A link to the electronic version of the
brochure was added on the front page
 A Featured Products section was added to
the Product Database section of the site WSI Consultant:
 Links were added from the Featured
Product section to the brochure and NANCY VINKLER
product listings Pennsylvania, USA
 An electronic Mobile Mark e-newsletter www.wsisimplyroi.com
was sent out with links to both the
products and the brochure
 SEO pages were developed to reinforce
links to the Mobile Mark website

Page 15

ABC GLASS & MIRROR
Shower Door and Window
Installation

www.abcglassandmirror.com


Page 16

The company estimates that about 80% of all
ABC Glass & Mirror wanted to switch from new calls come via search on the web. In a
traditional advertising to digital marketing. He tough economy, they have experienced
had just built a brand new website with growth over the last two years. They have
absolutely no organic web presence at all. He brought on two new members this year and
contacted WSI, along with several firms in his feel they may need to look for additional
area, but decided to go with WSI because we members if business keeps up.
explained exactly what we would do, how we
do it and what he could expect - in non-
technical terms. WSI’s objectives were to
lessen the company’s dependence on TESTIMONIAL
traditional advertising over time and re- “I just wanted to take a minute to
balance it to primarily online media. thank WSI and your team. What
an awesome job you are doing! In
The Solution: less than two months, I'm finding
us on the 1st page of Google and in
Before working with WSI, they had zero PR and some cases we’re in the 1st
did not show up on the search engines for any position. Business is steadily
search terms at all. WSI initiated a campaign picking up and with this economy it
that involved: marketing consulting, a website could not have come at a better
makeover and ongoing maintenance, search time. I'm letting my friends and
engine optimization (SEO), social media colleagues know how much WSI
training and ongoing consulting as well as has helped us out. Thanks again
implementation assistance. for all your hard work!”

Micah Howell
The Results: Owner
ABC Glass and Mirror Inc.
ABC Glass and Mirror has seen a dramatic
increase in their online leads and has been
able to rebalance their marketing budget to
the more flexible and measurable (and
effective) online media. WSI Consultant:
CHUCK BANKOFF
We now have a total of 321 first page rankings,
including several #1 rankings across all of the
California, USA
major search engines. We also have a www.wsieworks.com
tremendous amount of #2 and #3 rankings. In
addition, the company is now interacting with
clients in their local area via social media.

Page 17

MARDI GRAS CASINO
& RACETRACK
Casino, Racing and
Entertainment
www.playmardigras.com
www.mardigrascasinowv.com

TESTIMONIAL
“We knew we had to launch an
aggressive Internet marketing
program to be competitive in our
market, but we could never get any
real traction until WSI arrived. WSI
brings tremendous value to Mardi
Gras Gaming because they worked
hard to understand the essence of
our positioning and focused on our
most important revenue streams.
WSI has integrated our core
business and offline efforts into an
effective online campaign. Their
SEO program in particular has had
a dramatic impact on our
business".

Cathy Reside
C.O.O.
Mardi Gras Gaming


Page 18

Goals and Challenges: For Mardi Gras West Virginia, we launched a
pilot PPC campaign to generate phone call
Before working with WSI, Mardi Gras Casino reservations for their new hotel
and Racetrack in Florida, USA was not ranking
on the first page of Google in the very The Results:
competitive gaming and entertainment market
of South Florida. At the time, they had modest
In less than 6 months, Mardi Gras Casino in
traffic to their 40-page site that was built
Florida has gone from barely appearing on
without Conversion Architecture and
the first pages of search results to appearing
inadequate search engine optimization (SEO).
on page 1 for over 50 search terms. In many
They were not running a pay-per-click (PPC)
cases, they dominant the first page appearing
campaign, conducted very little social media
multiple times with results from the site, blog
marketing and did not have a blog.
and video channels. The volume of site traffic
during this initial 6-month period has
Mardi Gras Casino and Racetrack in West
increased over 300%.
Virginia, USA opened a brand new hotel in the
summer of 2010. WSI was assigned the task of
At the Mardi Gras West Virginia hotel, our
generating reservation requests as well as
PPC campaign was just as successful. Our
raising overall awareness of the property.
conversion goal is to generate phone call
requests for reservations. In the first 4
The Solution: months of the PPC campaign, we have
generated an average of 122 calls per week
For Mardi Gras Florida, WSI created an entirely at a cost of $2.38 per call. These results have
brand new 100+ page site as part of a provided an outstanding ROI for the hotel.
comprehensive online marketing program. We They expanded the budget for PPC for 2011.
developed a creative concept that provided We will also be launching a comprehensive
powerful Conversion Architecture to the site integrated online marketing program for the
focusing on their key profit centers. We wrote West Virginia property including a new 100+
100 pages of original keyword-rich content page site.
and continue to make daily content updates to
the site.

Since the launch of the site, WSI began WSI Consultant:
managing all of their social media marketing
including: creating new Facebook and Twitter PETER V. DECRESCENZO
pages, posting to them on a daily basis, Florida, USA
developing exclusive Facebook and Twitter www.wsi-onlinesolutions.com
promotions and running Facebook ads. We
also manage an ongoing PPC campaign, a link
building program as well as write, optimize and
distribute content on their blog weekly.

Page 19

POCO SOLAR
ENERGY INC.
Solar Energy

www.pocosolar.com


Page 20

Goals and Challenges: WSI began providing reputation management
services to POCO Solar to monitor reviews
and encourage positive reviews. We will
POCO Solar was not visible on any search
continue to monitor, research, and provide
engines. They were relying mainly on
value added services for POCO Solar.
traditional marketing methods such as Yellow
Pages, direct mailers, etc. But they knew that
marketing is shifting from these traditional
methods to the Internet. They knew they TESTIMONIAL
needed to focus more on the Internet because
they realized the power of the Internet and did “I take this opportunity to
not want to fall behind as their competition commend the WSI team on the
was making the transition. excellent Internet marketing
results you produced for POCO
Solar Energy Inc. We know we
The Solution: made the right decision by working
with a global company like WSI
WSI’s services included search engine that’s available to us locally! The
optimization (SEO), pay-per-click (PPC), project management skills and
content marketing and reputation hands-on approach of your team is
management. WSI initially targeted 20 impressive and has delivered very
keywords for SEO, all of which started to rank good results for us. We plan to
at the top of the first page in less than a year. expand our Internet marketing
We have added 50 keywords to the campaign, efforts and increase reliance on the
20+ of which are already on the first page. Internet to generate leads for us. I
would not hesitate to recommend
The Results: WSI to other business owners”.

Here are the results of WSI’s solution: Greg Cordero
President
 Traffic increased more than 50% in less POCO Solar Energy, Inc.
than 12 months
 Remarkable improvement in visibility (40+
keywords ranking on the first page of major
search engines) WSI Consultant:
 PPC is working well and consistently
JASON YI
providing 300 to 400 clicks and a steady
stream of leads
California, USA
 During Q1 and Q2 of 2010, the client www.ezwsiweb.com
generated $175,000 worth of business
from Internet leads in about 3 month
 This produced more than enough profit to
cover the online marketing cost for the year

Page 21

FIRST CONSULTING
GROUP (FCG)
Training and Consulting
www.firstconsultinggroup.com.mx


Page 22

Before working with WSI, the client had a lot This professionally designed website ranks
of people providing basic information, such as very high in the search results for a lot of the
dates and training programs by phone, face-to- keywords related to FCG’s services. The site is
face and email rather than through an online also very functional meeting all the needs
presence. that the client had initially. From July 2009 to
July 2010, the client experienced a 305%
They also only had local coverage and wanted increase in direct sales as a result of WSI’s
to expand their reach. WSI’s goal was to services.
develop regional and national coverage by
helping the client be found in Google, while
reducing costs by having all their information
online.
TESTIMONIAL
“Great work, great design, I don’t
The Solution:
even want my competition to know
about what I’m doing. Thanks a lot
To meet the needs of First Consulting Group, to WSI!”
WSI built a robust website with a very
functional calendar of events where clients can Juan Manuel Flores Cervantes
register for FCG’s training programs. We also Socio Consultor
did some search engine optimization (SEO), so First Consulting Group
they could target their services in different
cities.

We have submitted their seminars to related
directories and we have built many landing
pages per topic, which has helped in the SEO
strategy. This way, the client can be in the top
results not only with one listing but two and
sometimes even more listings.
WSI Consultant:
JORGE CONTRERAS
Coahuila, Mexico
www.wsifirstsolutions.com

Page 23

CORNERSTONE
MONTESSORI PREP
SCHOOL
Private School
www.cornerstoneprep.ca

TESTIMONIAL
“Almost immediately after working
with WSI, we received inquiries
several times per day as well as a
number of walk-ins every week.
Through the website, our enquiries
have increased tenfold and has
enabled us to increase our
marketing profile by a substantial
margin. I have been and continue to
be impressed with the effectiveness
of WSI as well as their level of
professionalism, personal attention
and commitment to their clients'
success. I would highly recommend
them to anyone wishing to enhance
their marketing profile".

Dr. Stephanie Ling
Principal
Cornerstone Montessori Prep School


Page 24

Prior to working with WSI, Cornerstone Particularly due to the changes Google has
Montessori Prep School had no digital made to local search recently, the school is
marketing strategy and was only seen online on page 1 of Google for terms related to
for keywords related to the company name. “Toronto Montessori School”. When the new
Their lead generation consisted of advertising website went live and we started generating
in Yellow Pages, educational directories, traffic from Google PPC ads and Facebook
educational magazines, referrals and the sign ads, they were receiving 3 calls a day as well
outside their school. They needed to increase as people dropping in to ask for a tour of the
enrollment to keep the school going. school and several online inquiries.

In addition, over the last year:
The Solution:
 32 people signed up for their newsletter
Using the WSI eFusion platform, WSI re-  27 people completed the Admissions
designed the school’s website and conducted a Application Request
targeted pay-per-click (PPC) campaign for 3  Almost 100 inquiries for more information
months to generate immediate traffic to the came in via the contact form
website. We also helped them streamline their  Inquiries from other organizations
processes by creating specific forms on the interested in working with the school
website for job employment inquiries, to book came through
a tour of the school and a more detailed
Admissions Application. The site is even used As a result of WSI’s outstanding results for
for parents to RSVP for special events and the school, they did not renew advertising
raise funds for special charitable projects. with Yellow Pages or any of the other
subscription except for the one online
In addition to the above, WSI also created a directory that is sending them more traffic.
content marketing blueprint, conducted
keyword research, compiled a competitor
report, optimized the website pages and
began a monthly search engine optimization
(SEO) campaign focused on article marketing WSI Consultant:
and link building.
LIANA LING
Recently, WSI also created a custom Facebook Ontario, Canada
page for the school and are in the works of www.wsiwebconnects.com
designing a blog for the principal.

Page 25

THE FIREPLACE CENTER
& PATIO SHOP
Retail (Fireplaces, BBQs,
Hot Tubs)
www.fireplacecenter.com

TESTIMONIAL
“On behalf of our entire team, a
big thank you to WSI for your
excellent job in creating our new
website and conducting continued
developments and ongoing
improvements to the site. We
appreciate your quick
understanding to our industry,
your patient and gentle manner in
implementing the latest
technology and our ongoing
marketing meetings to help keep
us focused and on track. I always
feel that WSI has our best interests
at heart and appreciate your fierce
loyalty”.

Andy Cotnam
General Manager / President
The Fireplace Center and Patio Shop


Page 26

Goals and Challenges:  Monthly-specific sales promotions
matched to offline marketing mix
 Monthly presentation to the executive
A WSI Competitive Analysis revealed that The
and sales team to ensure the online
Fireplace Center’s online presence was not as
strategy is aligned to sales strategy
strong as it could be in the following areas:
 Developed a social media optimization
(SMO) strategy consistent with a mature /
 The look and feel of the website was not
conservative brand and created branded
consistent with the offline advertising and
Facebook page and Facebook profile and
branding of The Fireplace Center & Patio
trained staff on social media etiquette
Shop and the sale of luxury items
 Consulted on aspects of sales and
 Search engine optimization was strong, but
marketing best practices
only in the primary products and brand
 Conversion Architecture was non-existent
and analytics revealed that visitors had The Results:
difficulty navigating the 500-page website
 A customer retention strategy was yet to As a result of WSI’s services, the company
be established (no email database) experienced the following:

 14% increase in year-over-year sales
The Solution:  28% increase in year-over-year website
visitors (10,500 more visitors)
WSI’s digital marketing solution for The  188% increase in conversions compared
Fireplace Center included: to same period last year
 More business in one day of the spring
 A detailed competitive, market and product sale than achieved in a quiet month of
analysis prior year
 Strong Conversion Architecture website  Since launch to date, 76% of the website
consistent with the sale of luxury goods and visitors are new to the website
offline advertising
 100% content creation and creating a
simplified product hierarchy
 Implementation of an online catalogue
 500-page site was condensed to 100 pages WSI Consultant:
while at the same time increasing search
engine presence and without diminishing ROGER HARLEY
the value visitors derive from the site Ontario, Canada
 PPC campaign design and management www.wsiknowweb.com
 YouTube channel creation and embedding
of videos (TV appearances and ads)

Page 27

GILLETT & JOHNSTON
(CROYDON) LTD.
Manufacturer of Clocks, Bells
and Carillons
www.gillettjohnston.co.uk


Page 28

Goals and Challenges: Considerable business has been generated by
the website and they are delighted with the
results and even more delighted with the
The company has a world-class reputation for
quality and quantity of business now being
manufacturing clock, bells and carillons for
generated by their new website.
landmark buildings and churches throughout
the world. Most of the company’s business
was generated by repeat business from
existing clients or word of mouth. Little to no
business was being generated from the TESTIMONIAL
Internet. “Further to our telephone
conversation last week, this is to
Whilst the company is proud of its long confirm that we would be
tradition, it was keen not to appear out-of- delighted for you to use our
date and out-of-touch with the modern world. website for your [showcase]. I
Their old website looked old fashioned and did would like to take this opportunity
little for their public image. to say how delighted we were with
the way you managed our project.
You listened to our requirements
The Solution: and understood what we wanted
to convey through our website. The
WSI developed a search engine friendly follow-up service has been superb
website that conveys the image of a company and we would have no hesitation
proud of its history whilst appearing modern in recommending your services".
and progressive. All pages were optimized for
one primary and a couple of secondary Jenny Coombes
keywords / key phrases and each page has the Director
primary keyword in the URL. Gillett & Johnston (Croydon) Ltd

The Results:
The new website produces around 200
enquiries from all over the world each month.
It is an excellent showcase of their work and WSI Consultants:
achieves the company’s objectives of giving a
modern fresh appearance to an old CHRIS GRIFFIN & LESLEY BLACK
established business. Recent commissions Surrey, UK
gained via the website include new work from www.wsiims.co.uk
a variety of sources, including installations as
far afield and varied as the Falkland Islands,
Singapore, Spain and Haiti.

Page 29

SAGE REALTY
Real Estate
www.findahomeinpa.com


Page 30

 Purchased homes had values totaling over
$2,500,000
In a competitive marketplace where home
 They expect the third client to buy in the
buying was at a near standstill, Sage Realty
next 2 months with an anticipated
needed to reach these Internet savvy home
commission of roughly $11,000
buyers. Additionally, they wanted to be sure
 Commissions on the clients who have
to integrate their brand, marketing messages
bought are over $64,000 this year
and search marketing efforts into a cohesive
Internet marketing strategy. WSI’s objectives
were to continue to move the website
rankings up in the organic search listings as TESTIMONIAL
well as distribute marketing messages out on “WSI’s services are a vital part of
the Internet via digital marketing methods. Sage’s overall marketing strategy,
which includes a variety of
The Solution: strategies. The purpose is to
integrate all as one ‘brand’, with
Sage being seen as the expert or
WSI trained Sage Realty personnel on how to
leader in that niche. WSI has
set up and optimize their social media
encouraged us to move beyond a
accounts such as Facebook, Twitter, LinkedIn
well-designed website with state-
and blog entries. From February 2010 to July
of-the-art home search features to
2010, Sage Realty began a submission program
submission of videos, whitepapers,
with WSI that included optimizing and
press releases, social media
distributing articles, press releases and videos
postings and other peripheral
to increase SEO exposure.
strategies to boost our rankings".
WSI not only guided the company through
Linda Walters
these new technology frontiers, but also
Owner and Exclusive Buyer Agent
helped them grow their business especially in
Sage Realty, LLC
an industry where many businesses were
closing their doors

The Results:
WSI Consultant:
Sage had the following results for 2010 in the
NANCY VINKLER
2nd year of the new website:
Pennsylvania, USA
 5 potential home buyers found them www.wsisimplyroi.com
searching online
 3 signed up to buy and 2 bought in 2010
 The rest are potential clients for 2011

Page 31

KAYA SKIN CLINIC
Beauty and Skin Care
www.kayaskinclinic.me/lp

TESTIMONIAL
“WSI has spearheaded Kaya Skin
Clinic’s entry to the online
platform. They have a good
understanding of consumer online
behavior and are up-to-date with
the latest trends and incorporate
those well into the strategy for our
brand. Our online awareness
scores according to a brand tracker
have doubled since WSI has come
onboard”.

Samir Srivastav
Business Head MENA
Kaya Skin Clinic


Page 32

Goals and Challenges: • BEFORE: Through campaigns that ran prior
to WSI’s involvement, the client generated
approximately 2,400 leads within one year
Kaya Skin Clinic wanted to reach a targeted
• AFTER: Within the first 3 months, WSI
audience through their web presence. They
generated nearly 2,000 leads
wanted to promote their clinic online,
generate more leads and achieve a better
When matching the media budget for
return on investment (ROI). WSI’s objective for
comparative purposes, the results for the
the client was to achieve the following goals:
equivalent activities for the sample campaign
are as below:
 Launch a professionally designed and
executed online marketing strategy
 WSI’s campaign generated 2 times more
 Generate leads from targeted search
impressions and most importantly, 2.5
advertising and banner campaigns
times more leads
 Increase customer engagement with a
 Independent research by a global market
strong social media strategy
research company (TNS) has shown that
even after the first month of the online
The Solution: campaign launched by WSI, online
medium as a source of brand awareness
The solution that WSI implemented included (recognition) by the target audience has
the following Internet marketing services: increased by 2 times

 Conversion Architecture The client was unhappy with their former
 Search engine marketing (SEO and PPC in Internet marketing partner because they paid
English and Arabic) a lot of money and didn’t get their expected
 Social media (policy development, results. However, with WSI they are very
optimizing and tracking social profiles) satisfied with their current campaigns and
 Online directory submissions happy with the cost-effective services that
 Content marketing (blog writing, WSI offers them.
publishing, reviews and posting)
 Online banner advertising
 Monitoring and tracking effectiveness
WSI Consultant:
The Results:
HUSAM JANDAL
Since launching this campaign, Kaya Skin Clinic Dubai, UAE
has achieved the following results: www.ezwsinet.com

• Generated nearly the same amount of
leads in the first 3 months as what their
previous agencies achieved within a year!

Page 33

EGGINGTON DAIRY
Local Milk Dairy
www.eggingtondairymilkdelivery.co.uk


Page 34

TESTIMONIAL
 Eggington Dairy wished to increase
awareness of their dairy milk home delivery "Eggington Dairy, a part of Pecks
service Farm, has worked with WSI on a
 Eggington Dairy needed milk delivery number of projects, namely
orders within a local area creating landing pages to help
promote our home milk delivery
service and our hand-made, fresh
The Solution: produce hampers. WSI and their
team have been helpful and
 A landing page was created that was fully professional throughout, always
optimized for local search using only guiding us down the right path,
organic techniques and nothing is too much trouble.
 The landing page included a contact form Both landing pages have been a
with a thank-you page tremendous success in hitting their
 The landing page was manually submitted targeted audiences, resulting in
to the search engines increased sales almost from day
 We added search engine verification files, one, which was a great boost! We
created XML sitemaps and submitted those would and indeed have
 We also created robots.txt and geo tags recommended WSI's services to
and added those too other businesses wanting to
increase their online presence".
The Results:
Fiona Peck
Within 1 week of launching the landing page, it Managing Director
was appearing on the first page of Google for Eggington Dairy
over 20 different search terms. Most of these
terms appeared not only on the first page, but
also in position 1 of Google. Other results
included:
WSI Consultant:
 An increase in visitors to her website from a
standing start to over 1000 visits in a few TRACY SPENCE
months – we measured this using Google Northamptonshire, UK
Analytics www.totalwsinetsolutions.com
 63% of the traffic to her website coming in
on a purely organic search - as seen
through Google Analytics
 Orders placed – 5 new clients in two weeks,
and continuing to grow – this was verified
by the client

Page 35

CBT COACHES
Luxury Coach Hire Services
www.cbtcoaches.co.za

TESTIMONIAL
“As an existing client of WSI, I had
full faith that they would deliver as
they did with my other business.
They exceeded our expectations
and we have created a profitable
business using WSI as our online
marketing partner".

Jacques Erasmus
Owner
CBT Coaches


Page 36

Goals and Challenges: The Solution:
This is an existing client of WSI who started a WSI created a professionally designed
new venture in anticipation of the coach marketing website for the client and
services that would be needed during the conducted a series of Internet marketing
2010 Soccer World Cup. Before CBT Coaches services such as: develop a PPC campaign
became a client, they had no web presence at that drove targeted traffic to the website,
all because the business was brand new. The optimize the entire website, provide 4
challenges that lay ahead included: content pages per month, measure analytics
and offer ongoing consulting.
 Setting up a web presence from scratch
 Generating qualified leads online
 Competing with other South African tour The Results:
operators that were already established
The project started from scratch since this
WSI’s objectives were to: was a start-up business and the results
exceeded all the business goals for the year.
 Create a professionally designed website Through this experience, WSI demonstrated
that would convert well that we could generate leads quickly through
 Create a content blueprint for the website Internet marketing. Some of the results
 Apply an ongoing SEO strategy to improve include:
the website’s search visibility
 Design a long-term organic search strategy  4 out of every 10 leads came from the site
that will keep CBT Coaches at the top of  Generated $8,000/mon recurring revenue
search engines for “corporate events and  During the 2010 Soccer World Cup month,
large event passenger transport logistics” CBT generated $300,000 in revenue
 Develop keyword-specific landing pages for through their website
targeted PPC campaigns, designed to o 4 sales per month
convert search visitors into clients o Annual revenue $396,000
 Drive targeted traffic to the website
 Develop a content marketing plan to
increase online brand awareness
 Track performance using Google Analytics WSI Consultant:
 Provide the client with monthly FRANCOIS MUSCAT
performance reviews that will drive South Africa
marketing campaign adjustments and www.wsioms.co.za
provide data to determine marketing
effectiveness

Page 37

DIABLO SOLAR SERVICES
Solar Energy
www.diablosolar.com

TESTIMONIAL
“I am approached everyday by web
marketing companies but the
solution offered by WSI made the
most sense to me. The different
levels of service packages allowed
us to ‘test the water’ before
increasing our participation. Your
ongoing result monitoring and
review methodology works very
well as we can make changes to
improve effectiveness and track
our return on investment. Thank
you team WSI!“

Phil Deatsch
Owner
Diablo Solar Services, Inc.

Page 38

Prior to working with WSI, Diablo Solar As a result of WSI’s services, Diablo Solar is
Services was not being found on the major now being found on the first pages of all
search engines. In fact, when searched for major search engines for their keywords.
their company name “Diablo Solar” on Google, Traffic to the site has increased drastically.
another company would come up above them,
which annoyed the owner great deal.  Number of visitors has increased more
than 3 times since September:
They have relied on traditional marketing o September 2009: 463
methods and referrals for all of their business o October 2010: 1466
for over 25 years. They were very successful.  PPC - 500 clicks per month on both Yahoo!
But the owner was beginning to realize that he and Google
needs to have a better presence on the  SEO - Most of their keywords are ranking
Internet. They have not done any Internet at the top of the first page
marketing prior to meeting with WSI. This
company is serious about marketing as they The most remarkable result is this Google
allocated a significant amount of their budget search result - they get 10 links at the top of
for marketing every year, and they were ready the first page:
to shift some of that money to the Internet.
 1 for PPC
WSI’s objectives were to help the company be  1 for a local listing
found organically for local searches for solar-  1 for articles/blogs
related keywords within their territory and to  3 for SEO
generate traffic to their website immediately.  4 for videos

The Solution: WSI measured these results using ranking
reports, Google Analytics and PPC reports.
WSI provided Diablo Solar search engine
optimization (SEO), pay-per-click (PPC), blog
writing, content writing, email marketing and
video optimization services.
WSI Consultant:
This is an ongoing campaign. They are ranking JASON YI
in the top 5 for all of their originally targeted
California, USA
keywords – top of the first page of Google.
www.ezwsiweb.com
WSI has since added additional keywords to
expand geographic coverage and they are
beginning to show up on the first page for
these terms as well. We have also added
articles and videos to the campaign, which are
also showing up on the first page.

Page 39

B-SAFE ELECTRIC
Electrical Services
www.b-safeelectric.ca


Page 40

Goals and Challenges:  Basic metrics: number of visitors, time
each visitor spends on the site, number of
Before working with WSI, B-Safe used to have pages visited, bounce rates, etc.
a basic website for several years, which did  Other metrics: geographic area of visitors,
not produce results for them. When B-Safe sources of traffic, keywords that generate
started working with WSI, our goals for the traffic, names of the companies who are
new site were to: finding the B-Safe Electric website

 Create a professional looking site that
reflected the company’s brand and image
 Achieve higher Google rankings for relevant TESTIMONIAL
keywords "We have had a website for many
 Generate more leads and a better years and the site was not doing
conversion rate much for my business. In February
2009, WSI started managing my
The Solution: website. They meet with us on a
regular basis and contunously
WSI’s solution was to start with a small adjust it. My website is now
website (10 pages) for B-Safe. We optimized updated and keeps growing. But
that site for local search focusing on the neat thing is that now B-Safe is
Mississauga and the Greater Toronto Area. at the top of Google for relevant
Our overall campaign included: search engine searches, which have generated
optimization (SEO), web analytics, Google local hundreds of thousands of dollars in
listings and copywriting. business with customers that I
otherwise would have never met".
The Results:
Brian Scheele
As a result of working with WSI, B-Safe now Master Electrician
has a professional looking website that is B-Safe Electric
constantly being updated. The site is visited by
hundreds of visitors that find the website using
dozens of relevant keywords related to the
company and its industry. B-Safe is now WSI Consultant:
generating around $50,000 from new
businesses every month. VICTOR CASTELLANOS
Ontario, Canada
To evaluate and continually enhance our www.wsileadgenerator.com
results, WSI measures the following:

Page 41

SUNSWEET
Food and Beverage
www.sunsweet.it
www.facebook.com/sunsweetones


Page 42

Prior to working with WSI, Sunsweet’s primary Below is a summary of the results:
marketing focus in Europe was traditional
advertising channels, primarily TV. Our  16,770 visits and 9,976 unique visits
challenge was to devise an Internet marketing  59.17% new visits
initiative that integrated well with Sunsweet’s  80,662 page views (total)
traditional TV advertising campaign.  33,651 video views
 3,745 email subscriptions
The Solution:  Conversion rate of 37.5%

Collaborating with our WSI colleagues in Italy,
TESTIMONIAL
we launched a new website dedicated to the
Italian market and ran successful search “WSI has consistently proven to be
engine marketing campaigns. Some of the a highly professional and reliable
elements included search engine optimization supplier. Their work is always of a
(SEO) and paid search campaigns with a focus high calibre and executed in a
on building targeted traffic and ultimately a timely manner. WSI wants to go
customer loyalty program enabling the client the extra mile, wants to find the
to engage in an email marketing initiative with best way to do things. They are
existing and prospective customers. creative and are endlessly
resourceful both in terms of design
In collaboration with Sunsweet’s marketing and ideas for online activities. They
team, WSI also ran an online video contest have a genuine concern to deliver
over a 6-week period. The online campaign value for money, and have a
ran in conjunction with an offline TV ad relentless attention to detail”.
campaign and was heavily promoted on
product packaging that hit the stores prior to Amanda Bishop
the launch of the online campaign. Marketing Director
Sunsweet Europe
Below are the elements that we developed
and executed for the Sunsweet campaign:

 Development: website, landing page, WSI Consultant:
Facebook Fan page and YouTube channel CORMAC FARRELLY
 Marketing: PPC, social media strategy, SEO Dublin, Ireland
strategy www.wsionlinemarketing.ie
 Consulting: split testing different ad groups,
defining target audience for campaigns
listed above

Page 43

MUSTARD SEED
CANADA
Non-Profit
www.mustardseedcanada.org


Page 44

Goals and Challenges: WSI has completed Phase 1 of the project,
which is to increase brand awareness for the
Before working with WSI, the non-profit organization and start building relationships
organization, Mustard Seed Canada, had no with a younger donorbase. Since then, they
Internet marketing strategy, was using a have received a few inquiries from other
template website and was very concerned organizations that found them online and
that their current donorbase was aging with want to be involved in a project.
no strategy to get new, younger donors. WSI’s
objectives were to re-design the website,
improve its visibility in the search engines for
industry keywords, generate support online TESTIMONIAL
and create a social media strategy for them. “We knew mass mailing was
proving to be less and less
The Solution: rewarding. Now with WSI, we’re
learning new ways to share how
WSI re-designed the organization’s website Mustard Seed is providing better
using the WSI eFusion platform and set up a opportunities for children in
method for staff and volunteers to make Southeast Asia. As we learn how
changes to the website as necessary. In to engage people online, we’re
addition, we created a content marketing finding more people keeping in
blueprint, conducted initial keyword research, touch. And yes, we’ve found that
completed a competitor report and began a there are young people out there
monthly search engine optimization (SEO) who care enough to make a
campaign focused on article marketing and contribution”.
link building.
Lucie Howell
We also ran a targeted pay-per-click (PPC) Administrator
campaign for 3 months to generate immediate Mustard Seed Canada
traffic to the website. We also created a
custom Facebook page for them and did a 3-
month social media campaign to start
generating interest.
WSI Consultant:
The Results: LIANA LING
Ontario, Canada
As a result of WSI’s services, Mustard Seed www.wsiwebconnects.com
Canada began to appear on page 1 of Google
for 4 of the 5 keywords we were targeting.
Their fanbase on Facebook went from 0 to
almost 800 people. In addition, they have
received increased traffic to their new site.

Page 45

TALLINN HOTELS
(ALDERA HOTEL LTD)
Accommodation
www.tallinnhotels.ee

TESTIMONIAL
“After few meetings with WSI, we
felt that this is the right company
to work with – now considering the
new website we admit that the
choice was right! They are helpful
and respond quickly to our
concerns. All questions have been
answered. We already see how
successful our cooperation has
been. Within the first months of
our website being online and after
our monthly meetings with WSI,
we have seen how the most
important numbers have been
doubled. I am very satisfied we
chose WSI”.

Alver Pupart
Sales and Marketing Director
TallinnHotels / Aldera Hotell OÜ

Page 46

Goals and Challenges: TallinnHotels’ Facebook and Twitter pages
were designed following the website style.
Before working with WSI, the client had an Also new email templates and email footers
outdated website design and a poor Internet were designed. To make it complete, we
marketing strategy. They were not satisfied designed new business cards as well. WSI is
with their website statistics: bounce rate 67%, doing SEO and running PPC campaigns in 5
average time on site only 1:24 and only 2 countries and helping them with email
pages seen per visit. As their main source of marketing.
leads and bookings comes online and their
budget for this is quite high, they realized that
The Results:
they were wasting money and asked WSI to
help them.
The hotel is very happy with WSI’s solution
and the results we have produced. They like
TallinnHotels operates 4 hotels with different
the new look of the website and other
price range. One of the project goals was to
marketing materials as well as the social
make it easier for clients to find the best hotel
media pages.
for them. The objective of this project was to
re-design the brand for TallinnHotels, starting
 They appear on the first page of Google
from the website and end with business cards.
for the main keyword phrases “Tallinn
We also wanted to create a search engine
Hotels” and “Tallinn Hotel”
optimization (SEO) strategy and integrate
 Total visits increased from 4000 to 5000
social media to marketing plan and get more
 Website bounce rate dropped from 67%
bookings online.
to 45%
 Average time on site increased from 1:24
The Solution: to 2:26
 Pages per visit increased from 2.0 to 3.5
WSI designed and created a new website for
the company focused on Conversion
Architecture and integrated it with social
media. The website features: online booking
functionality, contact form, phone booking,
email booking and social media connections. In
addition, we added an online support feature WSI Consultant:
allowing the hotel staff to help their clients ARMIN TULL
book the right room.
Hajumaa, Estonia
www.wsionline.ee
To make it easier for clients to decide which
hotel room to book, we integrated a 360-
degree view feature within this site. The site is
in 4 languages: English, Estonian, Russian and
Finnish.

Page 47

HR SOLUTIONS, LLC
Human Resources / Consulting
www.hrsolutionsllc.com

TESTIMONIAL
“Since the WSI team took over my
web marketing, I have seen a
significant increase in website
inquiries and new business
generated from the website. We
track where all of our business
comes from, and in the past year,
web marketing has surpassed all
other forms of marketing for new
business”.

Renee McNally
Owner
HR Solutions, LLC


Page 48

Goals and Challenges: WSI continues to provide complete SEO
services, as well as assistance with blog
Prior to WSI, HR Solutions was using multiple updates and suggestions for making better
companies/consultants for web design, copy use of the website in general. Most recently,
writing, email marketing and site updates. HR Solutions started using separate secure
Company owner Renee McNally was zones on the website for their individual
managing pay-per-click (PPC) ads on her own. client companies.
WSI was brought in to handle search engine
optimization (SEO), and frequent
disagreements arose between all parties as to The Results:
the best courses of action – a classic case of
"too many cooks in the kitchen". The company In the initial 3 months after WSI began
owner was constantly forced to make working with HR Solutions, website traffic
decisions with conflicting input from several increased by more than 41%. Search engine
consultants. Overall, web marketing became traffic went from 54% of all website traffic to
stagnated. 71% of all traffic. As of December 2010,
website traffic is up 56% overall, with more
The objectives of the project were to provide a than 86% of all visits coming through search
more cohesive and comprehensive web engines.
marketing plan, and to provide the company
owner with a single point of contact, with The website enjoys number 1 rankings for
consulting input that was based upon verified valid, competitive key phrases in all the
best practices. It was also evident that a major search engines:
website solution that included a blog, e-
commerce and email marketing could benefit  The client reports that between 50% and
the company. 60% of all new business comes through
the website
 Website inquiries are up 78% overall
The Solution:
WSI recommended modifications to the
existing website design to make it more user-
friendly, based upon current Conversion
Architecture practices. The website was WSI Consultant:
converted into a WSI eFusion site, with JEFF HARRISON
training for the company to make their own
Maryland, USA
website updates and send newsletters.
www.wsiwebspecialist.com
Features of WSI eFusion used include: e-
commerce, email marketing, ad rotators,
categorized literature lists and the blog.

Page 49

VICTRON INC.
Electronics Manufacturing
Services
www.victron.com


Page 50

Goals and Challenges: The site is now ranking at the top of major
search engines for many of the targeted key
Victron’s old site was not representative of phrases, contributing significantly to traffic
their status and reputation. It was built years and exposure. Most importantly, the
ago, rarely maintained and looked very old company has reached global prospects due
and simple. The company was embarrassed to to WSI’s Internet marketing strategy applied
show it to their clients. Also, they were not to their business.
showing up on any searches even when their
name was entered. Instead, other companies
with the same name showed up. TESTIMONIAL
“I would like to provide a very
Victron wanted to have a more modern and
positive recommendation
professional looking site that they would be
regarding WSI. WSI’s efforts,
proud to show to their clients. They also
consultations and advice has
wanted to be found when people search for
produced results that were quite
their industry in the major search engines.
surprising to us. WSI’s efforts have
translated to increased business
The Solution: opportunities for our company.
Personally, I’ve valued WSI’s
This is an ongoing project. WSI designed a new collaborative/consultative style as
professional looking website for Victron. well as their firm understanding of
Shortly after, WSI started a search engine the channels across the Internet
optimization (SEO) campaign for 20+ key and commitment to offering
phrases related to the company’s industry. In practical, effective ideas for us to
addition, a content marketing strategy was pursue. Thank you WSI!”
implemented to keep the company blog
updated with fresh, relevant content on a Craig Miller
regular basis. Director, Business Development
Victron Inc.
The Results:
The new site is professional looking and
reflects the company’s image very well. WSI WSI Consultant:
updates it regularly with new information that
employees are proud to show. JASON YI
California, USA
The website was built using the WSI Business www.ezwsiweb.com
Edge platform, which makes site maintenance
very easy. The website is constantly being
updated with new press releases and content
keeping the site interesting and fresh.

Page 51

POIRIER & ASSOCIATES
Life Insurance
www.ineedemployeebenefits.ca


Page 52

Goals and Challenges: As of July 2010, the firm has completed 5
deals as a result of the PPC campaign that
Prior to WSI, Poirier & Associates had a WSI was conducting. The total income to the
website with no idea if they were getting any firm is in excess with $16,000. They also have
traffic. Even the odd time when a prospect 4 more prospects that could turn into deals
called them from the site, they did not know very soon, and they continue to receive leads
how that person found the firm. The client’s online every week.
website was not found on Google.

WSI’s objectives were to help Poirier & TESTIMONIAL
Associates gain a strong web presence,
generate a stream of leads online and see a “WSI started a PPC campaign with
return on their investment. me to give my business a regular
web presence. With their method
The Solution: of explaining the process in a
language I could understand, I
WSI implemented an online marketing have learned the importance of
strategy that included the following: having a website and landing page
that actually encourages prospects
 Started a PPC campaign to drive traffic to to call or email me. Prior to
the original website (the original engaging with WSI, I had a website
webmaster was managing) up for years but did not get any
 Continued to provide analytics about the business from it. I’m very satisfied
visits and their conversion rate with the consulting advice WSI has
 Suggested changes to the site that would provided. I will continue to refer
help with the conversion rate (again, the my business associates to them".
original webmaster was managing this site)
 Since conversion rates for the original Ron Poirier
website were still below average, WSI President
suggested a landing page with the focus on Poirier & Associates
conversion by a phone call to the office or
an email submission form
 Continued with a PPC campaign to the new
landing page that WSI designed WSI Consultant:
DAVID MOTKOSKI
The Results: Alberta, Canada
www.smartwsimarketing.com
WSI’s strategy has provided Piorier &
Associates with a professional web presence,
a stream of online leads and a great ROI in a
very challenging and competitive vertical.

Page 53

STREETER MARSHALL
Solicitors / Legal Services
www.streetermarshall.com


Page 54

Streeter Marshall is an old established firm of Web analytics show that the ongoing PPC
solicitors and notaries with 3 offices in the campaign, which has continued at the same
South East of England. The old website was advertising spend level as previously, is now
built by WSI back in 2005, but had become only accountable for 10% of the website
outdated and did not convey the modern traffic. Meanwhile, organic search is now
image needed by this progressive firm. sending around 70% of visitors each month
(over 1,200 visitors each month).
Whilst the old site had been successful in
bringing new client business to Streeter
Marshall, most Internet business came via the
pay-per-click (PPC) campaign that WSI TESTIMONIAL
conducted with very little business coming “We are delighted particularly at
from organic search. the speed the website moves from
screen to screen compared with
The Solution: the old site. In addition, the color
and clarity is much better with a
The initial site WSI created for them used more modern image. Many thanks
dynamically generated URLs and the new site to WSI for all your help over a long
that WSI developed recently is far more search period of time. We are pleased
engine friendly. The website was created with with the input that you have made
each web page being optimized for one into the development of the site, a
primary, and a couple of secondary keywords / much better product than what we
key phrases. Also, the page URLs contained the had originally".
primary keyword on each page.
David Moore
The new website also reflects their new Senior Partner
corporate branding and whilst the client was Streeter Marshall
keen in having a graphic intensive home page,
we have managed to overcome the SEO issues
caused by this with the creative use of
javascript and ALT text for the service images.
WSI Consultants:
WSI will continue to work with the company to CHRIS GRIFFIN & LESLEY BLACK
review its ongoing Internet marketing strategy Surrey, UK
and expect more of their marketing budget to www.wsiims.co.uk
move from traditional advertising to organic
search / social media optimization.

Streeter Marshall is overall very pleased with
the results that WSI generated for them.

Page 55

MILTON KEYNES COLLEGE
Education
www.mkcollege.ac.uk

TESTIMONIAL
“Facebook advertising was a new
venture for the college, so it was
great to have the expertise of WSI
on hand to guide us through it. The
campaign was well-managed and
produced excellent results, doubling
the amount of fans in the first week
alone. WSI integrated all of our
social media, which ensured that we
delivered a consistent and cohesive
message across all marketing
platforms”.

Emma Thompson
Digital & Online Marketing Executive
Milton Keynes College

Page 56

Goals and Challenges: We created a landing page that would target
users searching for competitor colleges and
Milton Keynes College is a well-known college universities and drive the traffic to that
within the UK providing school leavers with landing page with a focus on signing up for
317 part-time and full-time courses and courses with Milton Keynes College. We
diplomas. The marketing department is very would also link them to the Facebook
experienced and the website receives over campaign.
25,000 visitors on average per month.
However, they had only recently started The Facebook campaign involved driving
experimenting with social media and were traffic to a Fan Page offering weekly contests
looking for a consultant to assist. and prizes while providing daily updates and
interesting content. A WordPress blog was
WSI’s goal was to help the college raise brand launched and used to feed interesting and
awareness amongst 16-19 year olds within a relevant content to the Facebook page. In
20-mile radius of the city of Milton Keynes. In addition, YouTube videos featuring current
addition, we wanted to generate increased students were fed into the Fan Page.
course bookings through a pay-per-click (PPC)
campaign, which was solely targeting The Results:
competitor college search phrases.
Over 8 weeks of targeting a 20-mile radius
The Solution: around Milton Keynes:

WSI launched a social media brand awareness  500 fans joined the Fan Page
campaign, including a secondary pay-per-click  30 video views per day
(PPC) campaign. WSI was responsible for  4-8 interactions per post
developing the project, creating the content,  464 Facebook page views per day
setting up the platforms and managing the  Competitor PPC campaign generates 3090
daily updates. The project was set as a 3- website visits
month brand awareness campaign using the  202 phone call enquiries and 21 booked
following mediums: courses to date

 PPC advertising and landing page design
 Facebook advertising and landing page WSI Consultant:
 Facebook Fan Page BRIAN AND DALE HOLROYD
 WordPress blog
Bedfordshire, UK
 YouTube videos
www.wsimarketing.com/bholroyd
WSI targeted competitor universities and
colleges within a 20-mile radius of Milton
Keynes College.

Page 57

ELREG DISTRIBUTORS
Automotive Parts Distributors
www.elreg.com


Page 58

Goals and Challenges: The website has become a significant
revenue source with each month’s sales from
Elreg Distributors’ previous website was website inquiries exceeding the previous
outdated and ineffective. They wanted to months’. Since implementing their search
redesign their site with an engine that could engine optimization strategy, their visitor
allow visitors to search through a database of traffic has more than tripled and now there
over 1,000 products, select the products they are thousands of unique visitors each month.
are interested in and add them to a dynamic
quotation submission shopping cart. They also
required site traffic generation via Internet TESTIMONIAL
marketing. WSI’s approach was to apply
Conversion Architecture to their web solution “WSI listened and responded
and persuade visitors to submit quote instantaneously to
requests online. We also planned to utilize recommendations that were made
Internet marketing to drive the right people to along the way. They continually
their new site. presented innovative ideas to
make the site more effective. They
The Solution: also presented ways to optimize
and make our site more effective
WSI provided Elreg Distributors with a by ensuring potential clients were
professional website design and development. finding us. WSI continually tweaks
We modified the eCommerce system to allow our site, develops landing pages
for product selection and quotation request and looks for ways to ensure we
submissions to take place. Once the site was are increasing our sales. It’s like
launched, WSI initiated pay-per-click (PPC) and having another sales agent
email marketing campaigns. Later on, WSI working for you – actually better".
implemented search engine optimization (SEO)
services for the client to drive even more Joe Zundl
traffic to the site. President
Elreg Distributors

The Results:
As a result of WSI’s services, Elreg Distributers WSI Consultants:
went from an almost non-existent web
presence to receiving an average of 8-10 new JASON & DENISE GERVAIS
leads or sales opportunities each day. Ontario, Canada
Traditionally, the company only distributed www.yourwsiadvantage.com
throughout North America, but now gains
clients from all over the world as a result of
WSI’s search engine marketing.

Page 59

MAID IN CALIFORNIA
Cleaning Services
www.maidincalifornia.com


Page 60

Goals and Challenges: The vast majority of these contact points
resulted in a sale. Since housekeeping is a
The client tried running pay-per-click (PPC)
recurring service, there is a lifetime value to
programs on their own and with the help of
most of these sales.
other companies but never achieved a return
on investment. They had virtually no traffic
and no business from their website.

The Solution:
TESTIMONIAL
WSI developed a pay-per-click (PPC) strategy “I am so sorry we didn’t start
that drove targeted traffic to working with WSI years ago. We
www.MaidInCalifornia.com. We quickly found can’t believe what a difference it
the highest performing keywords were actually made once WSI took over our
a combination of a few generic “heavy hitters” website and search engine
that drew a lot of traffic, and a high volume of marketing. You have completely
individual geo-targeted keywords that only changed our business for the
drew one or two visitors each month. These better. Our main house keeping
two strategies were combined to produce as campaign is really cleaning up
much qualified traffic as the client can handle. (pardon the pun). Not only that, we
are spending half what we used to
spend! These numbers are
The Results:
staggering for us. I can’t express
how much WSI helped my
As a result of the campaign, the client
business".
increased their business so quickly they had to
hire 2 additional people! WSI is delivering
Deborah A. Kerr
many leads at half the price they were paying
Maid in California
when they did it themselves. The following
statistics are purely a result of the campaigns
WSI is running (does not include any incidental
contact points). Between February 17, 2008 –
January 10, 2011, we achieved the following:
WSI Consultant:
 Impressions: 1,065,147
 Visits: 8,475 CHUCK BANKOFF
 Phone calls (recorded): 1,923 California, USA
 Emails: 142 www.wsieworks.com
 Web events: 5,176
 Average visits per week: 61.1
 Average spend per week: $190.03
 Average cost per visit: $3.11

Page 61

FOCUSIT, INC.
Information Technology
www.focusitinc.com


Page 62

Goals and Challenges: Lastly, we developed an entirely new website
on the WSI eFusion platform. The website
Prior to working with WSI, focusIT was
was much cleaner, easy-to-navigate and
struggling to generate leads. They were using
communicated much more information. We
an outside sales person who would contact
implemented a 301 redirect strategy and
mortgage companies and try to set up a demo.
careful page naming in the migration. To date
focusIT was missing valuable opportunities
we have seen no drop off from prior rankings.
due to low exposure online. Also, their
GoToMeeting demos would take about 2
hours – valuable time was lost because their The Results:
sales person was wrongly targeting a client
who was not a good fit for their product line. From these efforts, focusIT gained a 100%
focusIT was missing opportunities and increase in the amount of traffic generated
spending too much time chasing bad leads. from the website. In addition, they were
receiving an average of 3.8 leads a week from
the website, while prior to this they were
The Solution: generating about 2-3 per month through all
their efforts.
WSI started with a 20-keyword SEO package.
We wrote and published quality content with a
In fact, because of their exposure on the
complete metatag revamp of the existing site.
search engines for keywords related to Calyx
We also noticed the clickthrough rate on their
Point, the Calyx Software Company decided
pay-per-click (PPC) campaign was below 1%.
to offer an exclusive agreement with focusIT
Their positioning was good, but their PPC cost
for hosting of their Calyx Point Data Server,
was high and they weren’t generating quality
now called PointCentral.
leads. Therefore, we took over management
of the PPC campaign. We started by removing
To measure the results, WSI used many
their campaigns.
metrics such as percentage of traffic from
search, keyword popularity, clickthrough
We removed the low performing keywords
rate, and goal conversions.
and implemented a goal conversion metric to
determine which keywords brought the best
traffic. By eliminating the low performing
keywords, we were able to increase the
budget on the higher performing keywords. WSI Consultant:
SCOTT ROBBINS
After optimizing the PPC campaign, we then Arizona, USA
built a landing page specifically for the PPC www.wsilogix.com
leads. The page was designed with conversion
in mind.

Page 63

SMART2BEGREEN
Eco-Newsletter Publication
www.smart2begreen.com


Page 64

Goals and Challenges:  Over 1200 keyword phrases are converted
to website visits
Smart2BeGreen needed exposure, qualified
 More than 450 different sources deliver
visitors to their website and new subscribers
traffic to the website
to ensure success for their Internet business.
 Over 4000 followers/friends/connections
Also, Smart2BeGreen.com did not rank in
on Twitter, Facebook, LinkedIn and Plaxo
search engine results for their top target
 Videos are viewed by several thousand
keywords.
visitors on YouTube

The Solution:
WSI implemented a comprehensive, multi-
phase Internet marketing campaign for
Smart2BeGreen that included using Google,
Twitter, YouTube, Facebook and LinkedIn. In TESTIMONIAL
addition, we also: “WSI’s keyword research,
competitive analysis, search engine
 Added keyword-rich content to every page optimization and social media
of their website marketing helped our website
 Implemented social bookmarking and link rocket in the ranks of the search
building strategies engines. Our business has grown
 Built a social networking presence on as a direct result of WSI’s
Twitter, YouTube, Facebook, and LinkedIn solutions".
 Automated updates for new content
distribution Bill Gueringer
 Conducted a link building campaign for President and CEO
inbound links from other websites Smart2BeGreen.com

The Results:
The impact of WSI’s Internet marketing
solution after the first 6 months is staggering:
WSI Consultant:
 Increased visitors to Smart2BeGreen
website by 900% GREGG TOWSLEY
 Listed on the first 3 pages of search engine California, USA
results for more than 780 targeted www.wsiqualitysolutions.com
keywords
 1st page listing in Google search results for
top 10 keywords

Page 65

LE LYS D’OR
Flower Shop
www.lysdorfleuriste.be

TESTIMONIAL
“Since you convinced us to have
our own website, we regained
confidence in the viability of our
business. Thanks to WSI, we
understood how to overcome our
geographical obstacle. Now we are
eager to launch our new e-
commerce website. For sure, not
only our existing customers will
benefit from this easy way of
ordering, but we will be able to
serve more new customers. We
can’t finish this testimonial without
talking about your constant
availability, your easy listening
attitude and your search for new
ideas for our business. You are
constantly thinking of our business
like it was yours. As a consequence
we really feel today you are part of
Le Lys d’Or”.

Marc & Jacqueline Delens
Le Lys d’Or

Page 66

Goals and Challenges: In less than 3 months, the same phrase
would also feature the Le Lys d’Or website in
Several new flower shops had emerged and
first place on Google.
one in particular opened up in a big mall at a
strategic location. Le Lys d’Or’s income figures
Relevant keywords like “Conseil fleuriste”,
were showing a 10 to 15% decrease over the
“fleuriste creative”, Arrivages de fleurs” were
last 12 months and the flower shop was
all in first page rankings. Lys d’Or was in
bound to close down if nothing was done
second place via affiliated page for marriage
quickly.
events. Lys d’Or was in first place on Google
Belgium pages.
The Solution:
The number of marriages and funerals they
Through a WSI Internet Business Analysis had to work on was up by 20%. The number
(IBA), we uncovered all aspects of the problem of direct orders through the website was
at hand. We then discussed in detail the target reaching +/- 5 per week although the order
groups within which to implement a form was not on secured pages. The overall
persuasion-driven solution. It was obvious for TO is probably going to reach a 20% increase
budget reasons that pay-per-click (PPC) could for the fiscal year which, if the previous trend
not to be proposed at this stage and we is taken into account, could be assumed to be
focused on search engine optimization (SEO): about 30% higher than what would occurred
without WSI’s efforts.
 Online: We worked on the title and
description metatags, alt tags, H1 and
content as well as designed a Google Maps
page
 Offline: We subscribed to Google Maps,
worked on a strategy of carefully selected
back links, always keeping in mind the
importance of using key phrases in the
anchor text
 We also provided guidance on the
newsletter and the news/promo feature in
order to optimize the use of key phrases WSI Consultant:
DOMINIQUE DECOSTER
The Results: Brabant Wallon, Belgium
www.wsibusinessbooster.be
In a very short period of time after working
with WSI, the flower shop could see listings for
Lys d’Or in top positions on Google search for
local phrases like “Fleuriste local areas”.

Page 67

CRUGA LTD.
Online Retail
www.cruga.com


Page 68

Goals and Challenges:  Increased organic search traffic by 22%
 Increased referring site traffic by 112%
Cruga Ltd is a very experienced manufacturer
 Increased the existing web traffic by 25%
providing products to retailers throughout the
 Increased Google rankings with 14 new
UK. The company felt that the direct online
page 1 rankings for Google.co.uk
market could also present a good opportunity,
 Email campaigns have an open rate of
but they had no experience of e-commerce or
35%
online marketing. They already launched an e-
 Facebook has provided 279 new referrals
commerce site with their branding company,
 The average number of orders per month
but were not getting good results and were
has increased by 167%
losing online buyers in the process. WSI’s
 The average turnover per month has gone
objectives were to:
up by 232%
 Rebuild the website with well-designed
architecture designed and client journey
funnels
 Perform market and competitor research TESTIMONIAL
 Formulate an online marketing strategy “WSI has provided us with
that would provide a good ROI excellent support and have really
taken the time to understand our
The Solution: business. They have turned our
pessimistic view of the Internet
WSI launched a new website for Cruga. A around and have made us
month later, we launched a marketing profitable”.
campaign that included:
David Lowe
 Targeted Google AdWords PPC campaign Financial Director
 Facebook campaign Cruga Ltd.
 Email marketing campaign
 Searching engine optimization (SEO)
strategy
 Blogging and content marketing strategy
 Banner adverts on affiliates sites WSI Consultant:
BRIAN AND DALE HOLROYD
The Results: Bedfordshire, UK
www.wsimarketing.com/bholroyd
WSI has been able to exceed all expectations
set by Cruga. In 12 months (between
December 2009 to November 2010), they
experienced the following results:

Page 69

ABOUT WSI
WSI leads the global Internet industry offering best of breed digital marketing
solutions to suit the needs of multiple industries. The company has the
world’s largest Internet Consultants’ network and a strong head office in
Toronto, Canada. WSI Consultants have helped thousands of businesses realize
their online marketing potential. By using innovative Internet technologies and
advanced digital marketing strategies, businesses can have a WSI Digital
Marketing System tailored to their individual needs to elevate their Internet
presence and profitability to new levels. With the support and cooperation of
its customers, franchise network, employees, suppliers and charitable
organizations, WSI aims to help make child poverty history through its global
outreach program (www.makechildpovertyhistory.org). For more information
about WSI’s offerings and business opportunities, please visit our website at
www.wsidigitalmarketing.com.

The information herein is the property of RAM Corporate (RAM). We are an
independently owned and operated WSI franchised business.

©2011 RAM. All rights reserved.

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