11. DELIVERING
CHUASTPOPMIENRSE &S ESMPLOYEES
“People will forget what you said.
People will forget what you did.
But people will never forget
how you made them feel.”
-MAYA ANGELOU
32. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
33. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World
40. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
41. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity
42. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
43. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
44. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
45. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
46. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL
47. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL
(Return On Luck)
48. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
53. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
54. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
55. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
56. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
57. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
99. WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation
100. 3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism
101. HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
102. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
103. DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
104. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
105. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
106. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
107. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
108. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
113. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
114. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
115. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
116. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
117. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
119. RETURN ON
COLLISIONS ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
120. RETURN ON
COLLISIONS ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
128. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre per year
129. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre per year
2.3 COLLISIONABLE
HOURS
PER SQUARE FOOT
PER YEAR
130. THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
