American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize the brand, the document proposes expanding the target age range to 15-40 years old. It also suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would be changed from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. These changes along with redesigning stores, including young celebrities in ads, and telling the brand's story of freedom and individuality are intended to communicate a bolder, more adventurous image to attract new customers while keeping current customers.