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WHAT IS SOCIAL MEDIA?
OLD SCHOOL STORYTELLING
TODAY’S STORYTELLING THRU TECHNOLOGY
4 KEYS TO TODAY’S SOCIAL MEDIA AS A TOOL 
1. THE MESSAGE 
WHO IS YOUR MESSAGE FOR? 
STICK TO ONE OR TWO MESSAGES
CREATING VALUE 
*APPLE- DARN TO BE DIFFERENT 
*NIK - IF YOU HAVE A BODY THEN YOU’RE AN ATHLETE 
* FORD-BUILT FORD TOUGH 
* UPS-WHAT CAN BROWN DO FOR YOU 
* AGC-UNLEASHING YOUR POTENTIAL 
*AGC- EITHER BRAND YOURSELF OR SOMEONE WILL DO IT FOR YOU
2. THE CONFLICT 
• NOT ALWAYS NEGATIVE. 
• WHAT PROBLEMS FORCES YOU TO ACT? 
• HOW DO YOU RESTORE HARMONY. 
• WHAT IS THE INTERNAL OR EXTERNALCONFLICT
The Plot
1. Point of View 
What is the main point of the story and what is the perspective of the author? 
2. A Dramatic Question 
A key question that keeps the viewer's attention and will be answered by the end of 
the story. 
3. Emotional Content 
Serious issues that come alive in a personal and powerful way and connects the 
audience to the story. 
4. The Gift of Your Voice 
A way to personalize the story to help the audience understand the context. 
5. The Power of the Soundtrack 
Music or other sounds that support and embellish the story. 
6. Economy 
Using just enough content to tell the story without overloading the viewer. 
7. Pacing 
The rhythm of the story and how slowly or quickly it progresses.
AUDIENCE DEVELOPMENT 
WHO THE HECK IS MY AUDIENCE?
But before you can get to Marketing. 
You have to build a Brand. 
• People Know 
• People Like 
• People Trust
WHAT IS THE OLDEST AND GREATEST FORM OF BRANDING
WHAT IS THE NEW WORD OF MOUTH
SMART PHONES
White Noise
YOUR TARGET CONSUMER
TOOLS TO PROMOTE YOUR BRAND
3 Amigo’s in Social Media
3 Step Process 
• Publish High Quality Content 
• Optimize for Search 
• Share with Friends
5 KEYS TO QUALITY CONTENT 
1. KNOW YOUR AUDIENCE- Different types of content appeal to different people. 
2. Keep It Compelling- Keep your content exciting and not boring. 
3. Mix Up Your Media- Use PHOTOS, VIDEOS, MUSIC, AND STORIES. 
4. Offer Then More- The More Engaging, The More People Want. 
5. Give Them Value, Not A Pitch-Focus on Educating, Entertaining, and Delivering Value.
SEARCH ENGINE OPTIMISATION
CONFLICT 
IN HEALTH CARE 
THE ONLY PEOPLE EXCITED ABOUT 
HEALTH CARE 
ARE PEOPLE WHO WORK IN HEALTH CARE. 
WHAT KIND OF HERO WILL YOU BECOME?
WHAT’S YOUR BRAND?

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What Is Social Media

  • 1. WHAT IS SOCIAL MEDIA?
  • 4.
  • 5.
  • 6. 4 KEYS TO TODAY’S SOCIAL MEDIA AS A TOOL 1. THE MESSAGE WHO IS YOUR MESSAGE FOR? STICK TO ONE OR TWO MESSAGES
  • 7. CREATING VALUE *APPLE- DARN TO BE DIFFERENT *NIK - IF YOU HAVE A BODY THEN YOU’RE AN ATHLETE * FORD-BUILT FORD TOUGH * UPS-WHAT CAN BROWN DO FOR YOU * AGC-UNLEASHING YOUR POTENTIAL *AGC- EITHER BRAND YOURSELF OR SOMEONE WILL DO IT FOR YOU
  • 8.
  • 9. 2. THE CONFLICT • NOT ALWAYS NEGATIVE. • WHAT PROBLEMS FORCES YOU TO ACT? • HOW DO YOU RESTORE HARMONY. • WHAT IS THE INTERNAL OR EXTERNALCONFLICT
  • 10.
  • 11.
  • 12.
  • 14. 1. Point of View What is the main point of the story and what is the perspective of the author? 2. A Dramatic Question A key question that keeps the viewer's attention and will be answered by the end of the story. 3. Emotional Content Serious issues that come alive in a personal and powerful way and connects the audience to the story. 4. The Gift of Your Voice A way to personalize the story to help the audience understand the context. 5. The Power of the Soundtrack Music or other sounds that support and embellish the story. 6. Economy Using just enough content to tell the story without overloading the viewer. 7. Pacing The rhythm of the story and how slowly or quickly it progresses.
  • 15. AUDIENCE DEVELOPMENT WHO THE HECK IS MY AUDIENCE?
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. But before you can get to Marketing. You have to build a Brand. • People Know • People Like • People Trust
  • 27. WHAT IS THE OLDEST AND GREATEST FORM OF BRANDING
  • 28.
  • 29. WHAT IS THE NEW WORD OF MOUTH
  • 33. TOOLS TO PROMOTE YOUR BRAND
  • 34.
  • 35. 3 Amigo’s in Social Media
  • 36. 3 Step Process • Publish High Quality Content • Optimize for Search • Share with Friends
  • 37. 5 KEYS TO QUALITY CONTENT 1. KNOW YOUR AUDIENCE- Different types of content appeal to different people. 2. Keep It Compelling- Keep your content exciting and not boring. 3. Mix Up Your Media- Use PHOTOS, VIDEOS, MUSIC, AND STORIES. 4. Offer Then More- The More Engaging, The More People Want. 5. Give Them Value, Not A Pitch-Focus on Educating, Entertaining, and Delivering Value.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. CONFLICT IN HEALTH CARE THE ONLY PEOPLE EXCITED ABOUT HEALTH CARE ARE PEOPLE WHO WORK IN HEALTH CARE. WHAT KIND OF HERO WILL YOU BECOME?