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Win-Win for Customers and Partners –
Why Cloud is the new Standard
Dr. Gerald Kromer
COO, NFON AG
1 Dun & Bradstreet, Inc FORM 10-K, 2013
2 Eastern Management Group, Global PBX market to 2018
3,5
BILLION
WORKING
PEOPLE
235 MILLION
COMPANIES 1
MORE
THAN
NEED TO COMMUNICATE
VOICE IS NO. 1
100% NEED A
TELEPHONY SOLUTION
60bn PBX MARKET
IN 2018 ²
1848
Telephone
exchange
technology
1890s
Subscriber
dialing
within the
local
exchange
1910s
Incumbent
PSTN
1920s – 1980s
New
competitors
and
digitization
1990s
And
now?
Future
IP networks
2005
VOIP
Solutions
Unlimited
Capacity
Highest
Reliability & Security
Savings
Potential
Lifelong
State-of-the-Art
Ease of Use &
Administration
1 Transparency Market Research, Unified Communication as a Service Market 2014 – 2022
2 Infonetics, 2014, Business Cloud VoIP and UC Services market size and forecasts report
3 PAC study 05/13 and 09/13
Very high
cloud affinity
in the Spanish
market > 20%
62.6
million seats in
service in 2018 2
3.1M
enterprises
in Spain
Only 4%
Cloud
Telephony
Services
today
Elektrobit
• Elektrobit is a supplier of embedded solutions, cloud
computing and services for the automotive industry
• More than 1.900 employees
• More than 15 subsidaries
Highly complex solution
• Integration of several local offices
• Integration of the NFON API
• Usage of various telephone system
features, i.e.
 FMC mobile integration
 Computer Telephone Integration
 Call Center Monitoring
 Voice Encryption
Full integration of
Microsoft “Skype
for Business“ with
“NFON for Skype
for Business”
Challenge
• Full self administration
• Highest security standard
• Very fast roll-out
Collaboration
and CEBP
Highly flexible
working
environments
Native
mobile
Web app
feature
Interop on
APIs
Legislation
TRENDS
TECH-
NOLOGY
Source: Own Analysis + Techtarget Network Top 10 UCC news highlights reveal 2015 trends
Vertical
solutions
Call Center
Integration
solutions SOLUTIONS
12
THE CUSTOMER’S
CHOICE
13
Price-
Performance
Ratio
Technical
Competence &
Reliability
Location of
DCs
Customer
interface
Support
THE
CHANNEL
Full Service
Customers expect enterprise communication
services out of one hand.
Local
Customers want a local contact in their language
and the possibility to have someone on-site.
Knowledge of the customer
Even though the cloud is all about ease of use, customers
need a competent partner to navigate their migration.
Customer Interface
Importance of close and direct customer
interface, all along the process
Recurring
Revenues
Add-on
Sales
Growth
Future-
Proof
Solution
Partner Training &
Skilling
Latest
Technology
Marketing
Support
Always
up to
date
Quality
Service
Local
Contact
Full
Flexibility
Customer
Reliability
&
Security
Full
Scalability
Cost
Efficiency
19
NFON
21
22
THANK YOU
@nfon_ag
#voip2day

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Win-Win for Customers and Partners - Gerald Kromer | VoIP2DAY 2015