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Volunteering Masterclass with ADO's - 28/11/12

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Masterclass core slides ad os

  1. 1. ADO Volunteering Masterclass 28th November 2012
  2. 2. Who am I?• Worked in sector since 1994• Strategic roles in national charities• Six years in fundraising• Director at Volunteering England• Now Director of Rob Jackson Consulting Ltd – Engaging and inspiring people to bring about change• Active volunteer – School governor, former trustee, online
  3. 3. Our session today• Bridging The Gap – How volunteering is changing and what organisations need to do to respond
  4. 4. 21st Century volunteering Part one The volunteering landscape
  5. 5. Levels of formal volunteering are static Proportion of people volunteering formally 50 40 30% 20 10 0 2001 2003 2005 2007/08 2008/09 2009/10 2010/11 Year At least once a month At least once a year
  6. 6. Why people volunteer (%) 70 I wanted to improve things/help people 60 Cause was important 50 to me I had spare time 40 30 Meet people/make friends 20 Use my skills 10 Learn new skills 0Source: Citizenship Survey 2008-09
  7. 7. What prevents people volunteering (%) 60 Work commitments 50 Looking after 40 children/home 30 Have other things to do with my spare 20 time Havent hear about 10 opportunities 0 Dont know groups that need helpSource: Citizenship Survey 2008-09
  8. 8. Policy
  9. 9. Legal Key elements: •Volunteer agreements •Expectations vs. obligations •Expenses and ‘if contracts’ •National Minimum Wage •Interns
  10. 10. Practice Locally NationallyVolunteering England (merging with NCVO) Volunteer CentresCSV (Community Service Volunteers) Councils for Voluntary ServicesNNVIA (Network of National Volunteer Involving Ass.) (CSVs)EVDC (England Volunteer Development Council)AVM (Association of Volunteer Managers)Also:•Volunteers in the public sector (Health Service, Education etc.)•Volunteers in the private sector (Games Makers, Interns?)
  11. 11. 21st Century volunteering Part two Volunteering doesn’t exist in a bubble
  12. 12. Age structure of the UK1,200 Thousands population 2010 20151,000 2020 800 600 400 200 0 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape
  13. 13. Choice• TV channels – When I was a child there were three in the UK• Drinks – Used to be tea or coffee• Supermarkets – Much wider choice of food than 20 years ago – Now sell financial products, clothes, furniture, legal advice
  14. 14. The social media revolution
  15. 15. Internet use by UK adultsSource: ONS (2010)
  16. 16. A one slide summary• The world has changed quite significantly in the last decade (& will do even more in future) but: – Levels of volunteering haven’t – The ways organisations involve volunteers haven’t changed much either (and are largely process driven)
  17. 17. National Trust vision for volunteering Efficient A flexible offer Build capacityA wider A dynamic offerrange ofactivities A more diverse range ofBuild capability people Consistent Shaping our work, not 80% volunteer just delivering it recommendationA better quality experience
  18. 18. The challenge we face• Disconnect (growing?) between what people want from volunteering and what organisations are offering• The need to embrace different approaches to getting and keeping volunteers• We’re competing with anything people can spend their spare time doing
  19. 19. Bridging The Gap Part 3What are the gaps and what can we do about them?
  20. 20. Bridging the gap• What people are looking for in volunteering• How organisations are engaging volunteers• Actions to ‘bridge the gap’Source: Bridging The Gap (2011)
  21. 21. What did they find? • The legacy of the uber volunteers • Potential of past volunteers • Gaps & why they exist • How we can respond
  22. 22. The legacy of the uber volunteers• 31% of the adult population provide almost 90% of volunteer hours• 8% of the adult population provide almost half the volunteer hoursSource: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)
  23. 23. Potential of past volunteers• Most promising • UK data opportunity to engage – 1 in 5 people had more volunteers is volunteered but amongst past weren’t now volunteers – Changes in personal circumstances the main reason• We have to – 54% of non-volunteers understand and would like to volunteer address their issues • Your organisation?Source: Helping Out (2007)
  24. 24. Gaps• People want group activities but there are few on offer• People come with skills but don’t always want to use them• We have clearly defined roles but volunteers want to shape their own roles• We want long-term volunteers but people want shorter term, flexible ways to engage• We focus on our needs but volunteers have their own goalsSource: Bridging The Gap (2011)
  25. 25. Why these gaps?• Motivations, availabilities and interests change during our lives• Volunteering is a two-way relationship• Skills transfer and development is important• Time is our most valuable resource• In other words, today’s volunteers are different!
  26. 26. Less….More….
  27. 27. How can we respond?• Re-think how we involve people to achieve our mission• Focus more on what needs doing than on how and when it is done• Be flexible and provide greater choice• Be well organised but not too bureaucratic• Provide opportunities for online engagement• Build meaningful relationships with volunteersSource: Bridging The Gap (2011)
  28. 28. “Improving participation opportunities requiresstarting where people are and taking account oftheir concerns and interests, providing a rangeof opportunities and levels of involvement sopeople can feel comfortable with taking part andusing the personal approach to invite andwelcome people in.” Pathways Through Participation
  29. 29. Discussion• What has struck you most from this session and why?• How do you see these trends and issues impacting on volunteering with the Trust?• What actions could be taken to ‘bridge the gap’?• How can you support your property staff to implement these actions?• What support do you need?
  30. 30. Useful reading/resources• 21st Century Volunteer – nfpSynergy• Bridging the Gap – Volunteer Canada• Participation: trends, facts and figures – NCVO• Helping Out: National Survey of Volunteering and Charitable Giving – Institute for Volunteering Research• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research• The New Breed – Thomas and Jonathan McKee
  31. 31. How to get in touch Email: Phone: 07557 419 074 Web: Twitter: @robjconsultingBlog: