Tesla applied contributive design thinking to sell cars by recognizing that people want to contribute and are happier when they can give back. Contributive design assumes that enabling people and communities to contribute makes them more productive and engaged. It focuses on providing opportunities for people to make a contribution to something important to them. If businesses, communities, and lives are designed to better unlock people's capacity to contribute, that approach could benefit all stakeholders.

1. CHRISTOPHE FAUCONNIER
@cfauconnier @innatemotion #winningbygiving

2. 2
Winning by giving
with contributive design

3. What if….
we could see the world as full
of people and communities that
‘want to’ contribute ….?

4. What if….
we could design our businesses, our
communities or lives to better unlock the
contribution capacities of multi stakeholder
communities, how could that work for us?

6. 6
Contributive
design thinking….
starts with the assumption that people
are happier, more productive and
more engaged when they can give
and contribute
And that people, communities and
business that enable this will do
better

8. What is purpose ?
It is the opportunity for people to make a
contribution to something that matters to
them .

10. How Tesla applied
contributive design
to sell their car to me?
Thank you