By asking simple but important questions and answering them in a powerful and visual way, this infographic is able to tell a very convincing story about the reach and impact of the official suppliers for the Wimbledon Tennis Championships. By utilising the official colours of the championships and embedding visual information in the tennis themed imagery, the story is able to keep the viewer engaged by reinforcing the topic through several channels simultaneously. The imagery used is able to convey far more information in a single glance than a written equivalent, making clear comparisons across many different suppliers and metrics all on a single page. The infographic does not try too hard to be clever by relying solely on imagery, but uses a balance of text based and visual information to help frame the story and lead the viewer through the information. The beauty of this infographic is that while a clear and simple story is told very succinctly, for the interested viewer, there are many more detailed comparisons and richer stories to be found on closer inspection. To go back to the DIVA voting page and vote for Northstar, please click this link: http://www.insightinnovation.org/diva-award/