The document discusses the goals and services of Pursuant, a company that works with non-profits to help them better achieve their missions through strategic and technological expertise. It explains how Pursuant aims to help non-profits transform lives and also be transformed itself through client relationships. The document also provides an overview of Understanding Social Media and how social networks allow for two-way communication and collaboration both within and between organizations.

1. Introduction to Introduction to

2. Introduction to Pursuant Helping those who do good, do better. It is no accident that Pursuant has spent the better part of a decade working in the non-profit space. Pursuant shares the vision of the non-profit, changing lives through charitable work. We consider it a great opportunity to be able to apply our expertise in creative strategy and technology to your pursuit of change. There is a satisfaction that comes with client service. There is an added bonus when that service leads to transformational change through the good work of your organization. Pursuant expects to be changed and made better by client relationships and believes your organization, donors, and alumni will be changed for the better as well. It is not too ambitious to believe a company can change the world. Pursuant engages and supports organizations that are making a difference everyday. - Purdue Magazine - Life Outreach International - UCLA Solicitation

3. Understanding Social Media The latest evolution on the internet is social media which has fundamentally changed the expectations of internet users. The internet is now interactive and communication is expected to be two way . Unifyer was created as a web based communication tool with the addition of social networking components to allow group networking and collaboration. There was an increasing need for communication beyond e-mail and Unifyer allows for organizational communication as well as peer to peer communication.

4. What is… Social Media? Social Networking? Online Community? Understanding Social Media

5. It is not… Understanding Social Media

6. It is a conversation hosted on: Understanding Social Media

7. Understanding Social Media

8. Offline Community Enhanced Online Understanding Social Media In 2006 Nike launched Nike +. At the time they owned a 48% share of the running shoe market in the U.S. By 2008 Nike owned a 61% Share of the running shoe market.

9. Understanding Social Media Online Community Continued Offline Organized, promoted and hosted in a 3 week period. Events in 203 cities internationally, raised over $250,000 in one night for Charity Water.

10. Understanding Social Media Social Media is a conversation that enhances a relationship; both online and offline .

11. Understanding Social Media The Cluetrain Manifesto 6. The internet is enabling conversations among human beings that were simply not possible in the era of mass media. 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. 95. We are waking up and linking to each other. We are watching. But we are not waiting . These conversations will happen with or without WCA. You need to make it a priority to leverage your INFLUENCE and ENGAGE in the conversation.

12. Understanding Social Media Current Willow Creek Model

13. Understanding Social Media Tribes: We Need You to Lead Us – Seth Godin WCA

14. Reveal What does all of this mean for Reveal? Willow Creek Association can now harness the collective knowledge , experience , and wisdom of every church that has participated in the Reveal Study. Collectively these churches can assist and challenge one another to change the way ministry is done. Each church has an area where they need help and an area where they can help another church. The end result should be more effective and efficient ministry at local churches across the country. How do we make it happen?

15. Reveal The Reveal Study 200,000 survey participants 700 churches XXXX church leaders engaged with survey results Church leaders have been provided a significant amount of data from the Reveal study showing the churches strengths and weaknesses in the key areas of spiritual development for their members. The Reveal Conference gave churches a chance to hear from others that had scored well in certain areas of spiritual development. This community of churches now needs a place to gather online .