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The three C’s
for startups
messaging
messaging
Company messaging
Company messaging:
How will you stand out?
Company messaging
.
.
.
Company messaging:Company messaging
*Remember: it’s crucial
that you use non-technical
language.
Company messaging:Company messaging
Your brand image should be
consistent and transferable from
online to offline conversations.
Content
Create useful content to show
prospective customers that
you know your stuff.
Content
Develop a list of priority keywords that
relate to your product and the industry
you want to enter.
Make sure these keywords help
readers connect with your content.
Content
Content
Influential content can
help you reach
new customers and can
lead to increased sales and
customer loyalty.
Content
Confirmation
Explain to your customers that they will benefit
from this third-party confirmation, too.
Your PR efforts will get your customers:
Confirmation
Confirmation
617-236-0500
Metis Communications
www.metiscomm.com
617 – 236 – 0500
info@metiscomm.com
The 3 C's for Startups: Company Messaging, Content, and Confirmation

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