The document outlines strategies for startups to enhance their messaging and brand image by using non-technical language and ensuring consistency across platforms. It emphasizes the importance of creating useful and influential content with relevant keywords to attract and retain customers. Additionally, it suggests leveraging third-party confirmation to bolster public relations efforts.

1. The three C’s
for startups

3. messaging

4. messaging

5. Company messaging

6. Company messaging:
How will you stand out?
Company messaging
.
.
.

7. Company messaging:Company messaging
*Remember: it’s crucial
that you use non-technical
language.

8. Company messaging:Company messaging
Your brand image should be
consistent and transferable from
online to offline conversations.

10. Content
Create useful content to show
prospective customers that
you know your stuff.

11. Content
Develop a list of priority keywords that
relate to your product and the industry
you want to enter.
Make sure these keywords help
readers connect with your content.

12. Content

13. Content
Influential content can
help you reach
new customers and can
lead to increased sales and
customer loyalty.
Content

15. Confirmation

16. Explain to your customers that they will benefit
from this third-party confirmation, too.
Your PR efforts will get your customers:
Confirmation

17. Confirmation

18. 617-236-0500
Metis Communications
www.metiscomm.com
617 – 236 – 0500
info@metiscomm.com