Go Social! Presentation
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The No Excuses Guide to Going Social for Women Entrepreneurs
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Go Social! Presentation
- 1. GO SOCIAL! The No Excuses Guide to Going Social for Women Entrepreneurs By Kendra Tillman, Content Writer & Presentation Adviser for Uncommon Mom Entrepreneurs
- 2. TheSavvyWA HM.com Smart Moms Growing Real Businesses Crazy is Good! "Entrepreneurship is persistence & willingness to seem crazy for a long time." ~ Jessica Herrin http://youtu.be/Oytjk4dztc0
- 3. TheSavvyWAHM.com Smart Moms Growing Real Businesses Where’s your office? Brick & Mortar
- 4. TheSavvyWAHM.com Smart Moms Growing Real Businesses Mobile Business
- 5. TheSavvyWAHM.com Smart Moms Growing Real Businesses Online
- 6. TheSavvyWAHM.com Smart Moms Growing Real Businesses What’s the common denominator?
- 7. TheSavvyWAHM.com Smart Moms Growing Real Businesses YET! There’s a DISCONNECT
- 8. TheSavvyWAHM.com Smart Moms Growing Real Businesses When there’s a disconnect, EXCUSES disguised as reasons emerge.
- 9. TheSavvyWAHM.com Smart Moms Growing Real Businesses I don’t have time
- 10. TheSavvyWAHM.com Smart Moms Growing Real Businesses I don’t know what to say
- 11. TheSavvyWAHM.com Smart Moms Growing Real Businesses I’ve tried it and it didn’t work for me
- 12. TheSavvyWAHM.com Smart Moms Growing Real Businesses Is this really going to benefit MY business?
- 13. TheSavvyWAHM.com Smart Moms Growing Real Businesses I don’t get it. How does it fit with what I already have online?
- 14. TheSavvyWAHM.com Smart Moms Growing Real Businesses How do I fight through the resistance to do what I’ve always done?
- 15. TheSavvyWAHM.com Smart Moms Growing Real Businesses How do I find people?
- 16. TheSavvyWAHM.com Smart Moms Growing Real Businesses Go Social! Know your client’s story Learn the platforms you will use to connect with them Create content that speaks their language
- 17. TheSavvyWAHM.com Smart Moms Growing Real Businesses What is our ultimate goal online? Influence Action Sales Sign ups Contacts Referrals
- 18. TheSavvyWAHM.com Smart Moms Growing Real Businesses What produces Action? Know your client’s story
- 19. TheSavvyWAHM.com Smart Moms Growing Real Businesses Trust
- 20. TheSavvyWAHM.com Smart Moms Growing Real Businesses Marketing becomes Storytelling
- 21. TheSavvyWAHM.com Smart Moms Growing Real Businesses Less $ Marketing Strategic Purposeful Targeted Visibility breeds Credibility
- 22. TheSavvyWAHM.com Smart Moms Growing Real Businesses Learning your client’s story
- 23. TheSavvyWAHM.com Smart Moms Growing Real Businesses Get a picture of your ideal client
- 24. TheSavvyWAHM.com Smart Moms Growing Real Businesses Write their story
- 25. TheSavvyWAHM.com Smart Moms Growing Real Businesses Reflect their story back to them
- 26. TheSavvyWAHM.com Smart Moms Growing Real Businesses Watch them online What platforms are they on? Facebook Twitter LinkedIn Read blogs Forums Communities
- 27. TheSavvyWAHM.com Smart Moms Growing Real Businesses Your Profile aka Your Story Who are you? What problem do you solve? Why should I care?
- 28. TheSavvyWAHM.com Smart Moms Growing Real Businesses Sample profile (Twitter)
- 29. TheSavvyWAHM.com Smart Moms Growing Real Businesses Sample profile (Facebook)
- 30. TheSavvyWAHM.com Smart Moms Growing Real Businesses Monitor engagement Setgoals Track progress
- 31. TheSavvyWAHM.com Smart Moms Growing Real Businesses Once you know her story…
- 32. TheSavvyWAHM.com Smart Moms Growing Real Businesses Create Attention-Grabbing Content
- 33. TheSavvyWAHM.com Smart Moms Growing Real Businesses 1. What do you want clients to know in between the times they meet with you? QUESTIO 2. What do you get asked all the time? NS 20 3. What is your client coming to you to learn? 4. What can clients do to think and act more strategically? 5. What mistakes do you see people making all the time? Get your free report of 20 questions on my website
- 34. TheSavvyWAHM.com Smart Moms Growing Real Businesses Exercise Based on the content, describe the ideal client’s story
- 35. TheSavvyWAHM.com Smart Moms Growing Real Businesses
- 37. TheSavvyWAHM.com Smart Moms Growing Real Businesses Deliver content in a way that differentiates you.
- 38. TheSavvyWAHM.com Smart Moms Growing Real Businesses How does your client consume content?
- 39. TheSavvyWAHM.com Smart Moms Growing Real Businesses Summary Uncovering your client’s story gives you a competitive advantage in every way. Finding the right platforms to connect with your client makes marketing less intimidating. Deliver the content in a unique and compelling way that speaks their language.
- 40. TheSavvyWAHM.com Smart Moms Growing Real Businesses Closing thoughts For things to grow they need care. Evolve with it. Do what works for your business. Seek out a Social Media “Mentor” in your industry.
- 41. TheSavvyWAHM.com Smart Moms Growing Real Businesses After Today Kendra@TheSavvyWAHM.com Twitter: @TheSavvyWAHM Website: TheSavvyWAHM.com Facebook.com/WAHMSuccessRadio: “Like” my fan page for “20 Questions to Help You Generate Attention-Grabbing Content.”
Editor's Notes
- Attention Grabber: Video OR Photo
- Maybe you can the kind of business where the customer, traditionally, comes to you.
- Your office is wherever you are.
- A websiteAn online presence
- Even though, regardless of the type of business,we all have websites. Yet, there still exists a disconnect between our businesses and what’s happening online. Social Media has created an even greater disconnect.
- You don’t have a plan
- Learn your customer and you willLearn some prompts
- How do you know? What were your goals? What method did you use to measure them?Did you have goals and a method to measure the goals?
- If you learn a system, it can only help.
- Think Long term
- This webinar is designed to help you remove the excuses and equip you to begin building a social strategy for your business.
- I call it Going Social.Going Social is about you learning how to be a better storyteller for the purpose of connecting with your customers online.
- Our ultimate goal online and in business in general is to influence. The fruit of influence is action. When you influence people, you inspire them to take some kind of action. This is why the seemingly insignificant “like” button on Facebook is so powerful. When people “like” a post, it’s because they’ve connected with what we’ve written. When they “LIKE” our business page it because they want to show their support or identification with our brand. We influenced them to take a minor action. Maybe it’s just them clicking “like.” Or maybe it’s something more significant like we helped influenced their thought or position on a topic or idea.
- Every human being on the planet has a story. In business we need to get behind the eyes of our customers. How does our service help them solve their problems? (Share my client’s story.) Knowing your client’s story creates a chain reaction.
- Visibilty breeds Credibility: the more people see and hear from you, the more they pay attention to what you’re doing. Story: My initial encounter w/ Tisha was Twitter. Then attended Mompreneur of the Year. Saw at other networking events. Most of my interaction w/ her has happened online. This helped close the deal on my decision to join the Mom E Club.
- How do you learn your client’s story?
- Think about one client that you feel is your ideal client. Describe in detail his/her life. Why and how did she find you? What keeps her up at night? What does she value?
- Your content will reflect their story back to them. What does this do? Creates an instant connection. They start to trust you because they know they will be understood. They know your service was created with them in mind. [insert an example based on a popular brand]
- You’re watching them online.
- @bookieboo; look at other profiles if possible
- Branding message is clear. The type of women she wants to attract.
- This goes back to the excuse about, you tried it and it didn’t work. You need to have benchmarks. How do you know what success is for your business, if you haven’t defined it and you don’t monitor it?
- [insert an example]
- Here are 5 of 20 Questions to help you generate content.
- Example websites or social network sites content
- Example websites or social network sites content
- Consider the most convenient or likely method of how your client will consume content.
- Your first priority as a business owner is to do what you do well. Marketing is not a separate dept in your business. Everything you do is marketing. If you don’t provide a quality service because you’re spending more time on Social Media in your business, then you will have a problem with your customers. Also, don’t’ believe the hype of “overnight” success through Social Media. Most of the people that have experienced this have built quality businesses and their Social Media campaigns are only reflecting this. Be patient and manage your expectations. If you care for the customers you have, this alone will produce a harvest of more customers.2. Get started. Risk making a mistake. Risk looking foolish. I’ve taught Twitter classes and people are afraid to send their first tweet for fear they might tweet the wrong thing. Most businesses do not finish the way they start. Businesses evolve. Social Media campaigns evolve. Go with it. 3. Listen to the experts, but more importantly listen to your customers. Use what the experts say as a jumping off point and then adapt it to what will benefit your customers.4. Don’t reinvent the wheel.