Wilhite keynote
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Manuel Wilhite founded Sizzle Crackle, an independent artist brand. The document outlines Sizzle Crackle's objectives to increase social media followers, website engagement metrics, sales, and search engine visibility. It also describes Sizzle Crackle's product, logo, prices, brand message, competitive analysis, and market conditions. Finally, it provides a social media outline and timeline to integrate the brand across Facebook, Google+, MySpace, Ning, YouTube, Twitter, and Pinterest.
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Wilhite keynote
- 2. Company and Brand Story Founder: Manuel Wilhite
- 3. Objectives, Strategies and Goals Tweet Followers Facebook LikesComments on Site Content Opt-ins for Newsletter Higher sales of all package lines More views of Video Youtube Content Higher Visibility on Search Engines More Mentions on Others Blogs
- 5. Prices Strategy Brand Message
- 6. Brand Difference, Key Word Positions
- 10. Web Integration
- 11. Brand Standards
- 12. SMO Outline Facebook: Sizzle Crackle will maintain a voice and a fan page which is integrated directly into the site. Google+: Google plus is also utilized as a social channel to engage the Independent Artist in their chosen circles. MySpace: Myspace is branded for the volume of Independent artists that populate it. It is a good place for opt- ins. Ning: Ning communities have many Independent Artists so this is also a good place to distribute content. Youtube: Videos that are branded are used to draw potential customers to calls to action and potential sharing. Twitter: Regular tweets that are scheduled and managed by a social media dashboard like Hoot suite Pintrest: All Sizzle crackle pictures will be shown various picture sharing sites such as Pintrist.
- 13. Time Line
- 14. Time Line
- 15. Analytics, CRM & Metrics Measurement
- 16. Cost and Legal
Editor's Notes
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