This document discusses trends in visual content marketing. It notes that platforms like Facebook, Instagram, YouTube and Pinterest are becoming increasingly visual. Emerging trends include more infographics, interactive images, crowdsourced photos, explorable images, bit-sized video and interactive data. The future may include more optimized mobile content, hashtags, 3D printing and living images. Current trends show social media and content channels relying more heavily on visual elements like photos and GIFs.
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Americans spent 121 billion minutes on social media in the first part of 2012 alone. With so many new platforms popping up and masses of people young and old adopting social networking, what’s a time-strapped businessperson to do?
Stacey King Gordon from Suite Seven leads a workshop to help you thoughtfully evaluate how to develop a sustainable and successful social media strategy. The days of being everywhere and everything to everybody are over. The workshop will look at optimal uses for social media channels and lead you through exercises to evaluate and plan for develop a social media presence that supports brand awareness and business growth. We will also look at how to measure results and build a framework that lets you stay nimble and tweak your approach for the best results.
The changes, trends and developments in Social Media and Content Marketing.
Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Mick's module for Leeds University Business School's Marketing program, March 2013.
It covers the Leadership implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Americans spent 121 billion minutes on social media in the first part of 2012 alone. With so many new platforms popping up and masses of people young and old adopting social networking, what’s a time-strapped businessperson to do?
Stacey King Gordon from Suite Seven leads a workshop to help you thoughtfully evaluate how to develop a sustainable and successful social media strategy. The days of being everywhere and everything to everybody are over. The workshop will look at optimal uses for social media channels and lead you through exercises to evaluate and plan for develop a social media presence that supports brand awareness and business growth. We will also look at how to measure results and build a framework that lets you stay nimble and tweak your approach for the best results.
The changes, trends and developments in Social Media and Content Marketing.
Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Mick's module for Leeds University Business School's Marketing program, March 2013.
It covers the Leadership implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
9. Google+ of content in
“Almost 50 percent
the news feed is visual. Now the
average news feed Pages posts
are almost 30 percent of
the content.”
- Mark Zuckerberg
9
63. The Best Visual
Content
• Tells a story
• Enhances the content around it
• Is appropriate for the medium
• Is on brand
• Is optimized for its channel
63
64. Emerging Trends
• Rise of infographics - Visually & Piktochart
• paint your pizza
• Lytro
• Kotaku annotations
• Echograph
• Vine
• Interactive data
64
65. Not so distant Future
• Optimized for mobile
• hashtags everywhere (Facebook)
• 3d Printing
65
66. Current Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
66
67. Emerging Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
67
68. Getting to Know the
Mobile Consumer
& Mobile
Marketing by Adam Helweh
of Secret Sushi Creative Inc.
68