Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Wild West Land Grab, The Rules of SEO
1. The new
Wild wild west
Get The Virtual Land Before
Your Competitors Do!
Search Engine Optimization
Services from rfi|Marketing
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2. Top Spot Wanted
Search Engine Optimization
A.K.A.
SEO
SEM
Top O’Google Copyright 2012 | rfi|Marketing
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3. What Is SEO?
Search engine optimization
(SEO) is the process of
improving the visibility of a
website or a web page in
search engines via the
"natural" or un-paid ("organic"
or "algorithmic") search
results.
Source: http://en.wikipedia.org/wiki/Search_engine_optimization
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4. Why SEO Your Site?
Revenue
Brand Awareness
Sales
Product Education
Beat Your
Competition
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5. SEO Tactics
SEO techniques can be classified into two broad categories: techniques that search
engines recommend as part of good design (white hat), and those techniques of which
search engines do not approve (black hat).
White Hat Black Hat
(Good) (Evil)
Clear Keywords Hidden Text
Clear Descriptions Off Screen Words
Relevant Content Bogus Backlinks
Credible Backlinks Cloaking
Clear URLs Link Farm Use
Use Of CSS Irrelevant Content
Single Topic Pages Redundant URLs
Keyword Stuffing
Duplicate Content
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6. know the facts
These are some facts you
should know about SEO.
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7. 42% Of Searchers Click On
The Top Link
Source: 2010 SEO Report | Jupiter Research
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8. 62%
Of Searchers Click On A
Link On The First Page
Source: 2010 SEO Report | Jupiter Research
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9. 28% Of Searchers Click On
Links After Page One
Source: 2010 SEO Report | Jupiter Research
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10. 40%
Of SEO Campaigns
Achieve Returns Greater
Than 500%
Source: 2010 SEO Report | Jupiter Research
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11. Top 10 POsitions
Percentage of clicks per link position of page one
10th
9th 3%
8th 3%
3%
7th
4%
6th
5%
5th
5%
4th
Top Spot
7% 47%
3rd
9%
2nd
13%
Source: http://www.slowseo.com/articles/search-engines/click-percentage-search-engine-positions.html
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12. What is the process?
1. Evaluate Your Website
2. Pick Pages And Keywords
3. Write SEO Content
4. Update Website*
5. Reevaluate Page Rankings
*Implementation is a additional service offered by rfi|Marketing
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14. Real-time reports
Just Login to our 24/7 SEO interface and see real-time
reports on your SEO. You can see where you rank and how
your site is staying at the top spot.
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15. RFI’s White Hat SEO
We are a marketing company
that will create effective
content that will help rank
your webpages higher and
will be understandable for
humans, not just computers.
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16. Local & USA Writers
rfi|Marketing is located in
Fort Collins, Colorado. Our
writers are local and United
States based writers. We
believe in thinking globally
and hiring locally.
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17. Almost 10 years
We started marketing,
designing, and creating great
advertising and marketing
for our clients. We have
grown and continued to offer
great service for our clients
since we opened our doors
in 2004.
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18. SEO Package
• Receive complete copy rewrites for five (5) web
pages of your choice
• Copy rewrites will be based on three (3)
keywords of your choice per page
• Receive up to a 1-hour phone interview with
our experienced SEO copywriter
• Receive your rewrites in a downloadable pdf
document and rich-text format
• Includes six (6) months of on-going analytics of
rankings emailed to you weekly
$1800
or $325 monthly for 6 months
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