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Wiio’s Laws of Human
Communication
Osmo A. Wiio, 4.2.1928 – 20.2.2013
Who was Osmo A. Wiio
 Finnish academic
 Journalist
 Author
 Former Member of the Finnish Parliament
 Founded Tekniikan Maailma magazine
 Received the International Communication Association (ICA)
Industry Award
 Received the 2000 Nokia Award
Wiio was also a radio amateur
Wiio's laws
Humoristically formulated serious observations about how human
communication usually fails except by accident
The first and foremost
 1. Communication usually fails – except by chance.
– 1.1 If communication can fail – it will.
– 1.2 If communication cannot fail it, nevertheless, usually fails.
– 1.3 If communication seems to succeed in the way which was
intended, it must be in a way which was not intended.
– 1.4 If you are satisfied that your communication is bound to
succeed then the communication is bound to fail.
The Juice
 2. If a message can be understood in different ways,
it will be understood in the way which does the most
harm.
 3. There is always somebody who knows better than
you what you meant with your message.
 4. The more communication there is the more
difficult it is for communication to succeed.
– 4.1 The more communication there is the more
misunderstandings will occur.
News and Mass Media
 5. In mass communication it is not important how
things are, the important thing is how things seem to
be.
 6. The importance of a news item is inversely
proportional to the square of distance.
 7.The more important the situation is the more
probably you forget an essential thing you
remembered a moment ago.
Read More
 Wikipedia: Osmo Antero Wiio
 See my Site: http://wiren.ws/

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Wiio’s laws of human communication

  • 1. Wiio’s Laws of Human Communication Osmo A. Wiio, 4.2.1928 – 20.2.2013
  • 2. Who was Osmo A. Wiio  Finnish academic  Journalist  Author  Former Member of the Finnish Parliament  Founded Tekniikan Maailma magazine  Received the International Communication Association (ICA) Industry Award  Received the 2000 Nokia Award
  • 3. Wiio was also a radio amateur
  • 4. Wiio's laws Humoristically formulated serious observations about how human communication usually fails except by accident
  • 5. The first and foremost  1. Communication usually fails – except by chance. – 1.1 If communication can fail – it will. – 1.2 If communication cannot fail it, nevertheless, usually fails. – 1.3 If communication seems to succeed in the way which was intended, it must be in a way which was not intended. – 1.4 If you are satisfied that your communication is bound to succeed then the communication is bound to fail.
  • 6. The Juice  2. If a message can be understood in different ways, it will be understood in the way which does the most harm.  3. There is always somebody who knows better than you what you meant with your message.  4. The more communication there is the more difficult it is for communication to succeed. – 4.1 The more communication there is the more misunderstandings will occur.
  • 7. News and Mass Media  5. In mass communication it is not important how things are, the important thing is how things seem to be.  6. The importance of a news item is inversely proportional to the square of distance.  7.The more important the situation is the more probably you forget an essential thing you remembered a moment ago.
  • 8. Read More  Wikipedia: Osmo Antero Wiio  See my Site: http://wiren.ws/