Measuring What Matters in Your Agile TransformationBrad Swanson
So you’ve decided to “go Agile”. Why? How can you clearly articulate the business goals of your agile transformation, and how can you effectively measure your progress and success?
We will show how to use the Agile Strategy Map™ to define your Agile transformation strategy, and give real-world examples of strategies used successfully by many organizations. Participants will get practice using the Strategy Map and identifying some metrics that matter.
Before starting the journey to becoming an agile organization, it’s critical to define your business objectives: quality, time to market, productivity, customer satisfaction, innovation, employee engagement, or whatever challenges you need to address. To make those goals real, they need to be measurable. Because the journey may be long, you need both leading indicators to know if you’re going in the right direction, and lagging indicators to tell if your goals have been met.
IBM DevOps - Adopting Scaled Agile Framework (SAFe) WebinarReedy Feggins Jr
Reedy Feggins presents on scaling agile practices. He has over 15 years of software development experience including certifications in SAFe, Scrum, and Project Management. Innovation is increasingly driven by software, but software development faces challenges like changing requirements, unpredictable delivery, and high costs. Agile frameworks aim to address these challenges but don't scale beyond the team level. The Scaled Agile Framework (SAFe) provides a proven approach for applying agile practices at an enterprise scale through alignment, collaboration, and synchronized delivery across many teams. SAFe has helped other organizations increase productivity, speed time to market, and reduce defects.
Too often we model processes around the myth of Database Transactions, ofter forgetting what a transaction really means in the real world. This talk shows an easy and cheap approach to use together with EventStorming in order to include User Experience into process modelling
The Scaled Agile Framework (SAFe) is an agile framework for enterprise-scale organizations. It addresses challenges of architecture, integration, funding, and roles at scale. SAFe has three levels - portfolio, program, and team. At the portfolio level, investment themes drive budget allocations. The program level uses Agile Release Trains of 5-10 teams to deliver value in 10 week iterations. Teams use Scrum or Kanban with 2 week iterations. SAFe aims to apply lean-agile principles at an enterprise scale.
This presentation covers key aspects of Dual Track Agile and provides real-world examples and case studies. It also gives some background on the Discovery and Framing framework and is meant for practitioners who have been using Lean-Agile methodology for at least a year.
While the slides do not describe UCD (User-Centered Design), Pair Programming, TDD (Test Driven Development), or DDD (Domain Driven Development), these concepts are assumed in the approach. That's how VMware Pivotal builds great products.
The approach described here is only ideal for Lean-Agile methodology.
Whether they take place at work or at home, with your neighbors or co-founder, crucial conversations can have a profound impact on your career, your happiness, and your future. You will learn how to: Prepare for high-impact situations, Make it safe to talk about almost anything, Be persuasive, not abrasive, Keep listening when others blow up or clam up, Turn crucial conversations into the action and results you want
This document provides tips for making successful virtual presentations using video or voice conferencing. It recommends engaging audiences continuously by setting up equipment offline, using multiple communication modes like emailing slides ahead of time, allocating time for audience interaction, using an enthusiastic voice, sticking to a scheduled agenda, and following up with meeting minutes. The overall message is that presenters must work to engage audiences through various interactive techniques to overcome the limitations of not being together in person.
The Values and Principles of Agile Software DevelopmentBrad Appleton
The document discusses the values and principles of agile software development. It begins by introducing the presenter and their experience and background. It then outlines the core values of agile development as defined in the Agile Manifesto: individuals and interactions, working software, customer collaboration, and responding to change. The document continues by explaining that principles guide behavior towards upholding these values. It proceeds to define several key agile principles in more detail, including continuous delivery of customer value, welcoming change, and collaborating daily across functions.
Measuring What Matters in Your Agile TransformationBrad Swanson
So you’ve decided to “go Agile”. Why? How can you clearly articulate the business goals of your agile transformation, and how can you effectively measure your progress and success?
We will show how to use the Agile Strategy Map™ to define your Agile transformation strategy, and give real-world examples of strategies used successfully by many organizations. Participants will get practice using the Strategy Map and identifying some metrics that matter.
Before starting the journey to becoming an agile organization, it’s critical to define your business objectives: quality, time to market, productivity, customer satisfaction, innovation, employee engagement, or whatever challenges you need to address. To make those goals real, they need to be measurable. Because the journey may be long, you need both leading indicators to know if you’re going in the right direction, and lagging indicators to tell if your goals have been met.
IBM DevOps - Adopting Scaled Agile Framework (SAFe) WebinarReedy Feggins Jr
Reedy Feggins presents on scaling agile practices. He has over 15 years of software development experience including certifications in SAFe, Scrum, and Project Management. Innovation is increasingly driven by software, but software development faces challenges like changing requirements, unpredictable delivery, and high costs. Agile frameworks aim to address these challenges but don't scale beyond the team level. The Scaled Agile Framework (SAFe) provides a proven approach for applying agile practices at an enterprise scale through alignment, collaboration, and synchronized delivery across many teams. SAFe has helped other organizations increase productivity, speed time to market, and reduce defects.
Too often we model processes around the myth of Database Transactions, ofter forgetting what a transaction really means in the real world. This talk shows an easy and cheap approach to use together with EventStorming in order to include User Experience into process modelling
The Scaled Agile Framework (SAFe) is an agile framework for enterprise-scale organizations. It addresses challenges of architecture, integration, funding, and roles at scale. SAFe has three levels - portfolio, program, and team. At the portfolio level, investment themes drive budget allocations. The program level uses Agile Release Trains of 5-10 teams to deliver value in 10 week iterations. Teams use Scrum or Kanban with 2 week iterations. SAFe aims to apply lean-agile principles at an enterprise scale.
This presentation covers key aspects of Dual Track Agile and provides real-world examples and case studies. It also gives some background on the Discovery and Framing framework and is meant for practitioners who have been using Lean-Agile methodology for at least a year.
While the slides do not describe UCD (User-Centered Design), Pair Programming, TDD (Test Driven Development), or DDD (Domain Driven Development), these concepts are assumed in the approach. That's how VMware Pivotal builds great products.
The approach described here is only ideal for Lean-Agile methodology.
Whether they take place at work or at home, with your neighbors or co-founder, crucial conversations can have a profound impact on your career, your happiness, and your future. You will learn how to: Prepare for high-impact situations, Make it safe to talk about almost anything, Be persuasive, not abrasive, Keep listening when others blow up or clam up, Turn crucial conversations into the action and results you want
This document provides tips for making successful virtual presentations using video or voice conferencing. It recommends engaging audiences continuously by setting up equipment offline, using multiple communication modes like emailing slides ahead of time, allocating time for audience interaction, using an enthusiastic voice, sticking to a scheduled agenda, and following up with meeting minutes. The overall message is that presenters must work to engage audiences through various interactive techniques to overcome the limitations of not being together in person.
The Values and Principles of Agile Software DevelopmentBrad Appleton
The document discusses the values and principles of agile software development. It begins by introducing the presenter and their experience and background. It then outlines the core values of agile development as defined in the Agile Manifesto: individuals and interactions, working software, customer collaboration, and responding to change. The document continues by explaining that principles guide behavior towards upholding these values. It proceeds to define several key agile principles in more detail, including continuous delivery of customer value, welcoming change, and collaborating daily across functions.
The document discusses key elements of agile metrics for organizations. It recommends measuring outcomes like working software over individual activities. Good metrics focus on time to market, value, and innovation at both the organizational and team level. Examples of metrics include percentage of features completed, release frequency, customer satisfaction, and defect rates. Metrics should be transparent and encourage continuous learning.
The document provides an introduction to the Scaled Agile Framework (SAFe). It discusses that SAFe was developed to help agile scale for large organizations as traditional structures do not support innovation, speed and agility at scale. SAFe combines agile with systems thinking and lean product development. The core of SAFe is the Program level which revolves around Agile Release Trains (ARTs) consisting of cross-functional self-organizing teams that deliver working solutions every 2 weeks through planning events.
The document outlines the rules for a team-based game where players are split into roles to collaboratively build Lego animals. The roles are legs developer, body developer, head developer and tester. The rules describe 5 rounds of play with different collaboration restrictions for each round to encourage teamwork and test different skills. The testers use dice to introduce random defects ("bugs") and determine if completed animals pass testing or must be returned to the appropriate developer role for repairs.
1. Research your audience to understand their needs, concerns, and objections so you can address them specifically in your speech.
2. Identify the goals and objectives of your audience so you can show how your speech will help them achieve their goals.
3. Consider demographics of your audience like size, knowledge level, attitudes, ages, genders, and cultural factors so you can tailor your speech appropriately.
The document contains responses from a user named Pushpender Singh to questions about building a money manager mobile application. It lists key assumptions about users and the viability of the business. The riskiest assumptions identified are that users are willing to share sensitive banking information and that expenses can be tracked using the app. Features for an MVP include sending/receiving money, splitting expenses with friends, bill reminders, and an ATM locator. Important metrics to track include the number of users allowing SMS access, using money transfer features, and transactions per user.
Scaled Agile Framework, SAFe, has been adopted by organizations of domain ranging from finance, logistics, insurance and government. SAFe provides a framework to apply Lean and Agile practices at an enterprise level. But why use SAFe? In this interactive session based on Rishi Chaddha, SAFe consultant, experience in implementing SAFe in big financial institute. Going beyond the theory we will talk about the challenges faced when implementing SAFe in portfolio which includes hundred of people distributed worldwide. Each initiative in the portfolio can be worth from few thousand of dollars to millions of dollars. The talk will cover both the good and the bad and will show how to practically start SAFe transformation.
This presentation discusses techniques for creating compelling presentations based on lessons from Steve Jobs' presentations. It recommends developing a messianic sense of purpose to inspire audiences. It also suggests simplifying presentations by eliminating clutter, using visuals over words, and revealing "holy shit" moments to make audiences feel something. The presentation is divided into three acts: create the story, deliver the experience, and refine and rehearse.
A common practice among teams in IT companies adopting the latest trends, Agile can be scaled to enterprise level once applied properly. In this Innovation Session, Maduri Senadheera from the Project Management team talks about the Agile mindset, the need for scaling and the benefits of a Scaled Agile Framework for better aligning business processes.
This presentation includes an overview of the various estimation techniques used in Agile projects. I've also put in a slide for explaining the importance of business value for Agile requirements. A simple mechanism on capacity planning before weaving it all together to come up with a reasonably foolproof plan.
This document provides an overview and agenda for a presentation skills training. It covers key areas such as preparing for a presentation, structuring the presentation, practicing your delivery, using visual aids like PowerPoint effectively, dealing with questions, and managing fears about public speaking. The training encourages dividing into groups to discuss what makes a good presentation, preparing the content and format, practicing your delivery, making eye contact with the audience, and feeling comfortable answering or acknowledging questions.
Scaling Agile With SAFe (Scaled Agile Framework)Andreano Lanusse
This document provides an overview of the Scaled Agile Framework (SAFe) for applying Lean and Agile practices at an enterprise scale. It discusses the key aspects of SAFe including the three levels (Team, Program, Portfolio), roles and activities within a Program like Release Planning and the Agile Release Train, and how features flow from the Portfolio through Epics and Programs down to individual Teams. The goal is to show how 5-10 Agile Teams can deliver shared objectives using SAFe to scale Agile practices beyond a single team.
What's new in the Scaled Agile Framework (SAFe) 6.0 - Agile Indy May 10th MeetupYuval Yeret
SAFe 6.0, a significant version of the Scaled Agile Framework, was released earlier this Spring. Join us for a deep dive into the newly released SAFe 6.0, where we'll explore the latest updates and improvements to the framework.
In this session, we'll cover the following topics:
Strengthening the Foundation for Business Agility -
Foundational changes in SAFe
Empowering Teams and Clarifying Responsibilities
Accelerating Value Flow
Enhancing Business Agility with SAFe across the business
Delivering Better Outcomes with Measure and Grow and OKRs
This session will provide valuable insights into the latest release and how it can help you and your organization improve business agility and deliver value to customers faster. Join us for an informative and engaging session with our expert speaker, SAFe Fellow/SPCT, and Scrum.org PST Yuval Yeret, who has extensive experience in implementing SAFe at scale. Yuval loves to answer questions, so review the “What’s new in SAFe 6.0” article and come up with concrete questions you want him to answer.
Webinar On Scaled Agile Framework (SAFe) | iZenBridgeSaket Bansal
This document summarizes a webinar on introducing the Scaled Agile Framework (SAFe). It discusses scaling agile from the team, program, and portfolio levels. It introduces SAFe values and how it draws from agile, lean, and product development flow principles. It also outlines the SAFe framework at each level including elements like Agile Release Trains, program increments, and upcoming SAFe training events.
IIBA® Sydney Unlocking the Power of Low Code No Code: Why BAs Hold the KeyAustraliaChapterIIBA
Unlocking the Power of Low Code No Code: Why Business Analysts Hold the Key
Join us for an upcoming virtual event to explore how business analysts can drive low code no code adoption within their organisations. Taking place on Wednesday 29th March at 6pm - 7pm AEDT, this event is a must-attend for Australian businesses looking to simplify processes, reduce costs, and achieve more with less using low code and no code strategies.
According to Gartner, the low code development platform market is predicted to grow at a pace of 23% through 2026, reaching $23.3 billion in revenue. As digital transformation continues to accelerate and skilled developers remain in short supply, the adoption of low code and no code is set to soar in the coming years.
Hear from industry experts from Microsoft Power Platform and Increment as they discuss the latest trends in low code and no code adoption, the benefits of these platforms, and the pivotal role that business analysts play in driving their adoption. Discover how the Business Analyst is uniquely positioned to spearhead the success of low code no code by streamlining operations, automating processes, speeding up time to market, and improving ROI.
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, Founder and Chief Product Person at UpUp Labs. In 20 years as a product person, I've built a roadmapping methodology on 7 pillars:
* Strategic Goals
* Generate Ideas
* Objective Prioritization
* Shuttle Diplomacy
* Benefit-oriented Themes
* Appropriate Format & Cadence
* Punctuated Equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I've focused on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
Powerful Guidebook will take you in a journey from start to mastering Presentation Skills.
-4P's of presentation Skills.
-Smart tips for presenter.
-Checklist.
-Do & Don't.
For more articles check Linkedin profile:
Mohamed ElHusseny
https://www.linkedin.com/in/mohamedelhusseny
#Presentation Tips
#Presentation Skills
#4P's of Presentation
#Presentation guide
#Public Speaking
#Softskills
#soft skills
Definition of Done and Product Backlog refinementChristian Vos
The document discusses product backlog refinement and the definition of done in agile software development. It emphasizes that product backlog refinement is an important meeting to clarify and estimate user stories and work items to have a ready backlog for iteration planning. It also stresses that having a clear definition of done helps improve team quality, transparency for stakeholders, better release planning, and minimizing risks. Regular product backlog refinement coupled with a well-defined definition of done are key practices for achieving agility.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The document discusses key elements of agile metrics for organizations. It recommends measuring outcomes like working software over individual activities. Good metrics focus on time to market, value, and innovation at both the organizational and team level. Examples of metrics include percentage of features completed, release frequency, customer satisfaction, and defect rates. Metrics should be transparent and encourage continuous learning.
The document provides an introduction to the Scaled Agile Framework (SAFe). It discusses that SAFe was developed to help agile scale for large organizations as traditional structures do not support innovation, speed and agility at scale. SAFe combines agile with systems thinking and lean product development. The core of SAFe is the Program level which revolves around Agile Release Trains (ARTs) consisting of cross-functional self-organizing teams that deliver working solutions every 2 weeks through planning events.
The document outlines the rules for a team-based game where players are split into roles to collaboratively build Lego animals. The roles are legs developer, body developer, head developer and tester. The rules describe 5 rounds of play with different collaboration restrictions for each round to encourage teamwork and test different skills. The testers use dice to introduce random defects ("bugs") and determine if completed animals pass testing or must be returned to the appropriate developer role for repairs.
1. Research your audience to understand their needs, concerns, and objections so you can address them specifically in your speech.
2. Identify the goals and objectives of your audience so you can show how your speech will help them achieve their goals.
3. Consider demographics of your audience like size, knowledge level, attitudes, ages, genders, and cultural factors so you can tailor your speech appropriately.
The document contains responses from a user named Pushpender Singh to questions about building a money manager mobile application. It lists key assumptions about users and the viability of the business. The riskiest assumptions identified are that users are willing to share sensitive banking information and that expenses can be tracked using the app. Features for an MVP include sending/receiving money, splitting expenses with friends, bill reminders, and an ATM locator. Important metrics to track include the number of users allowing SMS access, using money transfer features, and transactions per user.
Scaled Agile Framework, SAFe, has been adopted by organizations of domain ranging from finance, logistics, insurance and government. SAFe provides a framework to apply Lean and Agile practices at an enterprise level. But why use SAFe? In this interactive session based on Rishi Chaddha, SAFe consultant, experience in implementing SAFe in big financial institute. Going beyond the theory we will talk about the challenges faced when implementing SAFe in portfolio which includes hundred of people distributed worldwide. Each initiative in the portfolio can be worth from few thousand of dollars to millions of dollars. The talk will cover both the good and the bad and will show how to practically start SAFe transformation.
This presentation discusses techniques for creating compelling presentations based on lessons from Steve Jobs' presentations. It recommends developing a messianic sense of purpose to inspire audiences. It also suggests simplifying presentations by eliminating clutter, using visuals over words, and revealing "holy shit" moments to make audiences feel something. The presentation is divided into three acts: create the story, deliver the experience, and refine and rehearse.
A common practice among teams in IT companies adopting the latest trends, Agile can be scaled to enterprise level once applied properly. In this Innovation Session, Maduri Senadheera from the Project Management team talks about the Agile mindset, the need for scaling and the benefits of a Scaled Agile Framework for better aligning business processes.
This presentation includes an overview of the various estimation techniques used in Agile projects. I've also put in a slide for explaining the importance of business value for Agile requirements. A simple mechanism on capacity planning before weaving it all together to come up with a reasonably foolproof plan.
This document provides an overview and agenda for a presentation skills training. It covers key areas such as preparing for a presentation, structuring the presentation, practicing your delivery, using visual aids like PowerPoint effectively, dealing with questions, and managing fears about public speaking. The training encourages dividing into groups to discuss what makes a good presentation, preparing the content and format, practicing your delivery, making eye contact with the audience, and feeling comfortable answering or acknowledging questions.
Scaling Agile With SAFe (Scaled Agile Framework)Andreano Lanusse
This document provides an overview of the Scaled Agile Framework (SAFe) for applying Lean and Agile practices at an enterprise scale. It discusses the key aspects of SAFe including the three levels (Team, Program, Portfolio), roles and activities within a Program like Release Planning and the Agile Release Train, and how features flow from the Portfolio through Epics and Programs down to individual Teams. The goal is to show how 5-10 Agile Teams can deliver shared objectives using SAFe to scale Agile practices beyond a single team.
What's new in the Scaled Agile Framework (SAFe) 6.0 - Agile Indy May 10th MeetupYuval Yeret
SAFe 6.0, a significant version of the Scaled Agile Framework, was released earlier this Spring. Join us for a deep dive into the newly released SAFe 6.0, where we'll explore the latest updates and improvements to the framework.
In this session, we'll cover the following topics:
Strengthening the Foundation for Business Agility -
Foundational changes in SAFe
Empowering Teams and Clarifying Responsibilities
Accelerating Value Flow
Enhancing Business Agility with SAFe across the business
Delivering Better Outcomes with Measure and Grow and OKRs
This session will provide valuable insights into the latest release and how it can help you and your organization improve business agility and deliver value to customers faster. Join us for an informative and engaging session with our expert speaker, SAFe Fellow/SPCT, and Scrum.org PST Yuval Yeret, who has extensive experience in implementing SAFe at scale. Yuval loves to answer questions, so review the “What’s new in SAFe 6.0” article and come up with concrete questions you want him to answer.
Webinar On Scaled Agile Framework (SAFe) | iZenBridgeSaket Bansal
This document summarizes a webinar on introducing the Scaled Agile Framework (SAFe). It discusses scaling agile from the team, program, and portfolio levels. It introduces SAFe values and how it draws from agile, lean, and product development flow principles. It also outlines the SAFe framework at each level including elements like Agile Release Trains, program increments, and upcoming SAFe training events.
IIBA® Sydney Unlocking the Power of Low Code No Code: Why BAs Hold the KeyAustraliaChapterIIBA
Unlocking the Power of Low Code No Code: Why Business Analysts Hold the Key
Join us for an upcoming virtual event to explore how business analysts can drive low code no code adoption within their organisations. Taking place on Wednesday 29th March at 6pm - 7pm AEDT, this event is a must-attend for Australian businesses looking to simplify processes, reduce costs, and achieve more with less using low code and no code strategies.
According to Gartner, the low code development platform market is predicted to grow at a pace of 23% through 2026, reaching $23.3 billion in revenue. As digital transformation continues to accelerate and skilled developers remain in short supply, the adoption of low code and no code is set to soar in the coming years.
Hear from industry experts from Microsoft Power Platform and Increment as they discuss the latest trends in low code and no code adoption, the benefits of these platforms, and the pivotal role that business analysts play in driving their adoption. Discover how the Business Analyst is uniquely positioned to spearhead the success of low code no code by streamlining operations, automating processes, speeding up time to market, and improving ROI.
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, Founder and Chief Product Person at UpUp Labs. In 20 years as a product person, I've built a roadmapping methodology on 7 pillars:
* Strategic Goals
* Generate Ideas
* Objective Prioritization
* Shuttle Diplomacy
* Benefit-oriented Themes
* Appropriate Format & Cadence
* Punctuated Equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I've focused on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
Powerful Guidebook will take you in a journey from start to mastering Presentation Skills.
-4P's of presentation Skills.
-Smart tips for presenter.
-Checklist.
-Do & Don't.
For more articles check Linkedin profile:
Mohamed ElHusseny
https://www.linkedin.com/in/mohamedelhusseny
#Presentation Tips
#Presentation Skills
#4P's of Presentation
#Presentation guide
#Public Speaking
#Softskills
#soft skills
Definition of Done and Product Backlog refinementChristian Vos
The document discusses product backlog refinement and the definition of done in agile software development. It emphasizes that product backlog refinement is an important meeting to clarify and estimate user stories and work items to have a ready backlog for iteration planning. It also stresses that having a clear definition of done helps improve team quality, transparency for stakeholders, better release planning, and minimizing risks. Regular product backlog refinement coupled with a well-defined definition of done are key practices for achieving agility.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Wiio’s laws of human communication
1. Wiio’s Laws of Human
Communication
Osmo A. Wiio, 4.2.1928 – 20.2.2013
2. Who was Osmo A. Wiio
Finnish academic
Journalist
Author
Former Member of the Finnish Parliament
Founded Tekniikan Maailma magazine
Received the International Communication Association (ICA)
Industry Award
Received the 2000 Nokia Award
5. The first and foremost
1. Communication usually fails – except by chance.
– 1.1 If communication can fail – it will.
– 1.2 If communication cannot fail it, nevertheless, usually fails.
– 1.3 If communication seems to succeed in the way which was
intended, it must be in a way which was not intended.
– 1.4 If you are satisfied that your communication is bound to
succeed then the communication is bound to fail.
6. The Juice
2. If a message can be understood in different ways,
it will be understood in the way which does the most
harm.
3. There is always somebody who knows better than
you what you meant with your message.
4. The more communication there is the more
difficult it is for communication to succeed.
– 4.1 The more communication there is the more
misunderstandings will occur.
7. News and Mass Media
5. In mass communication it is not important how
things are, the important thing is how things seem to
be.
6. The importance of a news item is inversely
proportional to the square of distance.
7.The more important the situation is the more
probably you forget an essential thing you
remembered a moment ago.