Ideas and thoughts on how to position Wi-Fi as a core business platform for Small & Medium Business, associated with some of the wordlwide mega-trends and everyday issues that Business Owners have to deal with.

1. Wi-Fi: So essential that it sometimes
is invisible to the eye!
Gabriel Marcos
Sr. Product Manager
Global Business Solutions
May, 2018
What are the mega-trends gaining steam in the business world right now, and what could
be Wi-Fi’s role on each of them?
All views and opinions expressed
herein are those of the author and
do not necessarily represent
those of the employer.
DISCLAIMER

2. 2Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
›Wi-Fi is already ubiquitous for Enterprises, especially for Small &
Medium Business.
›It’s only going to get more important!
›SMBs should treat Wi-Fi like a business critical platform.
›Two questions arise: HOW? and FOR WHAT?
Thesis

3. 3Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
› Helps to create value for the business.
› Seamlessly connects “producers” and
“consumers”.
› Critical success factor. In fact, some
people refer to Wi-Fi as an utility!
› Tied to core business processes. Some
things would just not be possible
without Wi-Fi!
Why is Wi-Fi a platform for
business? “A platform is
a business
based on
enabling
value-creating
interactions
between
external
producers
and
consumers.”
Choudary, Sangeet Paul.
Platform Revolution: How
Networked Markets Are
Transforming the Economy--and
How to Make Them Work for
You (p. 25). W. W. Norton &
Company. Kindle Edition.

4. 4Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
Applications
Learn from customers
Customer experience
Business value
Business patrons
Are we talking about Wi-Fi the right way to businesses?
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
Technology
Data gathering
Wi-Fi experience
Value added services
Consumers/Carriers
Instead of… Focus in…

5. 5Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
Who are we talking to when we talk to a business?
› Core business is not technology, even if their business depends on it.
› Prefer to bundle services from the same vendor, preferably their ISP for Small &
Medium business.
› Prefer not to have dedicated IT staff on every site. Most likely, requires support
services provided by the vendor or partner.
› Prefer access to fewer options and reports that they use on a daily basis, rather
than thousands of available features.

6. 6Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
Proposed approach for Wi-Fi as platform for business
SD-WAN PrivateInternet
Employees & Customers
Business Applications & Devices Business Outcomes
› Digitization
› Growth & Savings
› Big Data & Analytics
› Security

7. 7Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
› Digital Signage
› Mobile POS (Point-of-Sale)
› Digital & Mobile payments
› Faster time-to-revenue
› Voice over IP
› Real-time inventory management
› Real-time production control
› Integration with vendors
Examples of Digitization that can leverage on Wi-Fi

8. 8Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
› Increase foot traffic & in-store time
› Customer retention & loyalty
› Lower churn
› Lower maintenance cost
› Self-care features & assistance
› In-store mobile app use cases
› Self-checkout
› Teleworking
Examples of Growth & Savings ideas leveraging on Wi-Fi

9. 9Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
› Personalized advertisement
› In-store directions
› Customer pattern analysis
› Improved customer experience
› Enhanced customer insights
› Customer trends & patterns analysis
› Real-time promotions delivery
› Multi-channel marketing integration
Examples of Big Data & Analytics that can leverage on Wi-Fi

10. 10Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
› BYOD (Bring Your Own Device)
› Single point of entry to network
› Encryption baseline (getting better!)
› Different networks per AP
› Traffic control
› Network policy enforcement
› Different methods of authentication
Examples of Security applications that leverage on Wi-Fi

11. 11Viasat Proprietary
DISCLAIMER: All views and opinions expressed herein are those of the author and do not necessarily represent those of the employer.
›Focus on Business Value:
– What problems are we solving?
›Make it easy throughout the lifecycle:
– Implementation, support, maintenance, growth
›Present a platform:
– How will it scale?
– Stackable vs individual services
›Allow Business Owner to focus on
core business!
Keys to talking about Wi-Fi to business

12. Thank you very much!
https://www.viasat.com/services/business-hotspots
Gabriel Marcos
Sr. Product Manager
Global Business Solutions