In this session, we’ll take a deep dive into both platforms to cover: - Terminology: Native, Web, Responsive, Adaptive - Technical Breakdowns & Comparisons - Inherent Advantages & Disadvantages - Which Audience Is Where - Available Marketing Opportunities - Today's Newest Techniques & Tech for Mobile

2. A Deep Dive Into Both Platforms
The Terminology: Mobile Web
Mobile Web
The internet (websites) as delivered to mobile devices.
1
Responsive Web Design
One design that’s coded to respond dynamically to specific screen sizes.
2
Adaptive Web Design
Separate designs optimized for and delivered to specific devices & sizes.
3

3. A Deep Dive Into Both Platforms
The Terminology: Mobile Apps
Mobile App
An application developed for and downloaded onto a mobile device.
1
Hybrid Apps
An app developed for use across multiple mobile operating systems.
2
Native Apps
An app developed for a specific mobile operating system.
3

4. A Deep Dive Into Both Platforms
Apps Have Native API Access
Camera1
Geolocation2
Notifications!3
Background Process4
Local Storage5
Logins Are Easier6

5. A Deep Dive Into Both Platforms
Mobile Web Still Has Options
Camera-ish1
Geolocation2
Notify via email3
Temp/Perm Storage4
Logins “Can” Be Easy5
Browser Is Your App6

6. A Deep Dive Into Both Platforms
The Whys of Mobile Apps
Always There1
Better Relationship2
More Than Marketing3
More Complex4
More Expensive5
No Organic Reach6

7. A Deep Dive Into Both Platforms
The Whys of Mobile Web
SEO Friendly!1
Investing In Desktop2
Less Expensive3
Must Be Found Each Time4
Not Always Available5
Slower Experience6

8. A Deep Dive Into Both Platforms
Where To Invest
Where is YOUR audience?1
How much time can you invest?2
What’s your budget?3
Can you use it in-house?4

9. A Deep Dive Into Both Platforms
Marketing Opportunities
Search Engines & Promotions1
Push Notifications2
Personalized Interfaces3
GEO Fencing, Tracking, & Timing4

10. A Deep Dive Into Both Platforms
Staying Current
Apps Get Bugs!1
Accelerated Mobile Pages (AMP)2
Google’s Algorithm Changes3
Ongoing Expenses4

11. Thank You For Attending!
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