SlideShare a Scribd company logo
Michael Chandler
Caleb Heath
Seth McEntire
Jasdeep Singh
REFUGE COFFEE CO.
• 501c3 non-profit business
• Clarkston, GA
• Exists to serve the Global Community in
Clarkston
REFUGE COFFEE CO.
• Makes Impact Through:
• Coffee-related job creation
• Job Training
• Social Networking
• Commerce
COMPETITORS – LOCAL
COMPETITORS –
DOMESTIC/INTERNATIONAL
KEYWORDS COMPETITION
KEYWORDS COMPETITION
CHANNELS ANALYSIS
• Facebook
• 1,000 Posts 3,000 Followers – 1,000 People check in
• Instagram
• 1,000 Posts – 5,000 Followers
• Twitter
• 1,000 Tweets – 650 Followers
KEYWORDS
Focusing on the truck campaign first
instead of a generic coffee shop has been
very good for ranking on search engines
SOCIAL REVIEWS
• Facebook – 40 five star reviews
• Google – 15 five star reviews
• Yelp – 15 Five star reviews
WEBSITE
TRAFFIC
• Mobile avg views/day – 10
• PC avg views/day – 150
• All organic
SEO: IT’S IMPACT ON THE BRAND
WHAT IS SEO?
•Search Engine Optimization
•Process of affecting the visibility of a website or a
webpage in a web search engine’s unpaid results
•Often referred to as “natural”, “organic”, or
“earned” results
WHAT IS SEO? (CONTINUED)
• All major search engines such as Google, Bing and Yahoo have
primary search results.
• Web pages and other content such as videos or local listings are
shown and ranked based on what the search engine considers
most relevant to users.
• The earlier, and more frequently a site or phrase appears in search
results lists, the more visitors it will likely receive from whatever
search engine users.
• In turn, these visitors can then, be converted into customers.
RECOMMENDATIONS
• Website
• General Redesign
• Work on backend
• Videos are good
KEYWORDS
• 1 Help refugees Atlanta
• 2 Atlanta refugee non profit
• 3 Help Clarkston
• 4 Coffee food truck
• 5 Refugee Atlanta
SOCIAL MEDIA + REVIEWS
• More cross linking – bring Instagram followers to
Facebook
• More posts on twitter and less/day on Instagram
and Facebook
• Customize posts to platform
• More Videos
• Encourage more people to review…. Maybe not 5
stars
• More Hashtags in each post!
THANKS!
Questions/Comments

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Social media supreme

  • 1. Michael Chandler Caleb Heath Seth McEntire Jasdeep Singh
  • 2. REFUGE COFFEE CO. • 501c3 non-profit business • Clarkston, GA • Exists to serve the Global Community in Clarkston
  • 3. REFUGE COFFEE CO. • Makes Impact Through: • Coffee-related job creation • Job Training • Social Networking • Commerce
  • 8. CHANNELS ANALYSIS • Facebook • 1,000 Posts 3,000 Followers – 1,000 People check in • Instagram • 1,000 Posts – 5,000 Followers • Twitter • 1,000 Tweets – 650 Followers
  • 9. KEYWORDS Focusing on the truck campaign first instead of a generic coffee shop has been very good for ranking on search engines
  • 10. SOCIAL REVIEWS • Facebook – 40 five star reviews • Google – 15 five star reviews • Yelp – 15 Five star reviews
  • 11. WEBSITE TRAFFIC • Mobile avg views/day – 10 • PC avg views/day – 150 • All organic
  • 12. SEO: IT’S IMPACT ON THE BRAND
  • 13. WHAT IS SEO? •Search Engine Optimization •Process of affecting the visibility of a website or a webpage in a web search engine’s unpaid results •Often referred to as “natural”, “organic”, or “earned” results
  • 14. WHAT IS SEO? (CONTINUED) • All major search engines such as Google, Bing and Yahoo have primary search results. • Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. • The earlier, and more frequently a site or phrase appears in search results lists, the more visitors it will likely receive from whatever search engine users. • In turn, these visitors can then, be converted into customers.
  • 15. RECOMMENDATIONS • Website • General Redesign • Work on backend • Videos are good
  • 16. KEYWORDS • 1 Help refugees Atlanta • 2 Atlanta refugee non profit • 3 Help Clarkston • 4 Coffee food truck • 5 Refugee Atlanta
  • 17. SOCIAL MEDIA + REVIEWS • More cross linking – bring Instagram followers to Facebook • More posts on twitter and less/day on Instagram and Facebook • Customize posts to platform • More Videos • Encourage more people to review…. Maybe not 5 stars • More Hashtags in each post!