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The document outlines the marketing campaign for the 2012 film The Woman in Black. It discusses the film's $15 million budget and $3.3 million marketing budget. The campaign aimed to engage fans of the original book and play, Daniel Radcliffe, and supernatural thrillers. Key elements included a Halloween teaser campaign, a January advertising push, and a February premiere. Publicity efforts centered around Radcliffe's involvement, promoting the heritage of the source material, and a London world premiere. The extensive publicity campaign helped The Woman in Black become the highest-grossing British horror film in 20 years.
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The marketing campaign for Harry Potter and the Deathly Hallows Part 1 utilized various techniques to generate hype and awareness for the film, including teaser posters, a website, trailers, TV spots, merchandise, and the premiere event. Additionally, the Wizarding World of Harry Potter theme park in Orlando helped promote the films and bring the world of Harry Potter to life for fans. Overall, the comprehensive marketing campaign effectively built upon the established popularity of the franchise to ensure that the final installment would be a box office success.
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The document discusses themes of alienation and contrasts in the film E.T. The opening scene uses music, lighting, and cinematography to set a mood of isolation and mystery as the alien spacecraft is revealed in the forest. Subsequent scenes continue contrasting the familiar with strange elements to enhance a sense of fantasy while still feeling realistic. Symbolism is used throughout the film, including portraying the alien E.T. and events in a way that suggests communication and bringing people together. The film identifies with childhood experiences of loneliness, finding friendship, and longing for home.
Vertrevisionnotes
This document discusses many psychoanalytic interpretations of the film Vertigo (1958) by Alfred Hitchcock. It summarizes debates around themes of voyeurism, fetishism, masculinity, and femininity in the film. Multiple perspectives are presented analyzing characters like Scottie, Madeline, and Judy through the lenses of theorists like Mulvey, Wood, Wexman, Keane, Palombo, Rothman, and Modleski. These interpretations offer differing and sometimes contradictory views on gender roles and the male versus female gaze in Vertigo.
Funny games narrative
This document discusses narrative structure in the films Funny Games and Tropic Thunder. It explores the differences between restricted and omniscient narration and how narratives can move from equilibrium to disequilibrium through plot developments, then achieve a new equilibrium or leave things in an enigmatic state.
3. fm4 paper summer 2012
This document provides instructions and questions for a GCE A level Film Studies exam. Students must answer 3 questions, choosing 1 from each of 3 sections. Section A focuses on world cinema topics, Section B on spectatorship topics, and Section C involves a close analysis of a single film. Students have 2 hours and 45 minutes to complete the exam in a 12-page answer booklet.
A2 Media Case Study2
This document discusses several feminist film theories and theorists that analyze the representation of women in media. It addresses the male gaze and how film constructs gendered perspectives. It also discusses psychoanalytic theories about how women are portrayed as passive or inferior influences. Several theorists are mentioned who analyze topics like how action heroines symbolically take on male roles, the fluidity of audience identification, and how early cinema stereotyped women within a male vision.
Successful lowbudgetfilms
While big budget Hollywood films are common, some low budget films have achieved great box office success. The Conjuring (2013) had a budget of $20 million and grossed $318 million worldwide. Saw (2004) was made for $1.2 million and grossed $103 million globally. Napoleon Dynamite (2004) had a tiny $400,000 budget but grossed $46 million. The Blair Witch Project (1999) cost only $60,000 to make and grossed $248 million worldwide.
Themes and plot devices in the films of alfred hitchcock
Alfred Hitchcock frequently used recurring themes and devices in his films, including birds, suspense, and portraying the audience as voyeurs. He often placed ordinary people in extraordinary circumstances, used mistaken identity as a plot device, and featured charming yet sociopathic criminals. Staircases, trains, domineering mothers, and the consumption of brandy also appeared commonly in his work.
A guide to the research investigation
This document provides guidance for an individual media studies investigation focusing on genre, narrative, or representation. Students must write a 1400-1800 word essay drawing on primary and secondary sources to reach conclusions that will inform subsequent production work. The essay should include an introduction stating the research question, textual analysis, findings from focus groups, academic research tying these together, and an overall conclusion. Example research topics are provided in these areas. Suggested sources include magazines, online journals, books from the library and media department, and various film-related websites. A first draft is due on January 28th.
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Themes and plot devices in the films of alfred hitchcock
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The woman in black british case study
This case study analyzes the marketing campaign for the 2012 film The Woman in Black, which had a $15 million budget and grossed $127.7 million globally. The campaign targeted fans of the original book and play, Daniel Radcliffe/Harry Potter fans, and those interested in supernatural thrillers. It utilized early teaser campaigns, Halloween timing, TV and online advertising, and an extensive publicity campaign including 500 interviews with Daniel Radcliffe, a London premiere, social media engagement, and school curriculum tie-ins to promote the film's heritage and generate buzz. This multifaceted campaign succeeded in making The Woman in Black the highest-grossing British horror film in 20 years.
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The document discusses the social media campaign for the movie The Hunger Games. It details the timeline of the campaign beginning in March 2011 with casting announcements on Facebook. It describes the various social media platforms used including Facebook, Twitter, Tumblr and YouTube. It provides metrics on the success of the campaign, noting it generated over 3 million conversations and had the 3rd highest opening weekend for a non-sequel, bringing in $152.2 million. The campaign budget was smaller than typical at $45 million but was more focused on social media.
The woman in black audiences and institutions
The Woman in Black was a successful horror film that targeted both horror fans and Harry Potter fans. It had a large marketing campaign that utilized various platforms like social media, television advertisements, posters, and interviews with Daniel Radcliffe. The film was released worldwide in over 3000 screens across 39 countries. Though it cost $35 million to make including marketing costs, it grossed $128 million worldwide, far exceeding its budget. Its financial success is largely attributed to the extensive marketing campaign and Daniel Radcliffe's involvement drawing in his fan base from the Harry Potter films.
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Marketing campaign
The Blair Witch Project had a highly successful viral marketing campaign that began 6 months before the film's release. The campaign made people believe the fictional story was real by creating a website with fake documents and posing as investigators to add realism. Word of mouth spread the legend widely without conventional advertising. Brief trailers focused on generating intrigue rather than revealing the film, driving people to the website to learn more. This unconventional approach led to over $248 million in worldwide box office on a $60,000 budget.
Minions
The document provides information about the 2015 animated film Minions, including a plot summary, details about its production and distribution, marketing efforts, and financial performance. It discusses how the film was distributed by Universal Pictures and produced by Illumination Entertainment. It performed well at the box office, making over $1.1 billion worldwide, due to its summer release date and PG rating that appealed to families. Extensive marketing included trailers, posters, billboards, merchandise, and partnerships with brands for synergistic promotions.
Q3: What kind of media institution might distribute your media product and why?
Vertigo Films is an independent film production and distribution company established in 2002 by Allan Niblo and James Richardson. It has produced over 50 films across various genres including horror, crime/drama, sci-fi, and romance. Notable films include The Sweeney, Monsters, and StreetDance 3D. While starting with gritty urban films, Vertigo has expanded its genres over 14 years to stay relevant in the market. It benefits from home video sales, with over 50% of revenue from DVD sales. Vertigo also supports new filmmakers through an annual competition.
Film
Film distribution is the process of making films available to audiences through various methods like merchandising, advertising, and release dates. Effective distribution is important for a film's success as it determines how well it reaches its target audience. Distribution acts as the middleman between producers and exhibitors to distribute films in the most effective way. Smaller, independent distributors like Vertigo Films specialize in distributing low-budget UK films to combat Hollywood dominance. Harambe Productions is the distributor created to handle distribution for this particular independent, low-budget film.
Section b exemplars
This document discusses the concept of synergy across three media platforms - film, print media, and online/digital media. It analyzes synergy for the films A Field in England, Star Trek, and Skyfall. Synergy was evident for A Field in England through its simultaneous release in theaters, on demand, and on iTunes. Star Trek benefited from extensive synergy across print magazines, websites, and non-media promotions. Skyfall also had strong synergy through promotion of the soundtrack and ties to Sony products. Overall, the document examines how synergy impacts audience reception and is a key strategy for mainstream commercial films seeking large audiences.
Audience and initiation's
The Woman in Black was very successfully marketed through extensive social media campaigns, billboards, radio advertisements, and appearances by Daniel Radcliffe, the star formerly known for Harry Potter. This wide-reaching marketing spent about half of the film's $17 million budget and generated significant buzz among the target audiences of males and females aged 25 and younger. The mass marketing was highly effective, as the film became one of the most successful horror movie openings ever and the highest grossing British horror film in 20 years.
The Practice of Propagation Planning
This document discusses the practice of propagation planning. It begins with Griffin Farley's background and experience in connection planning. Propagation planning is presented as the next evolution in planning theories after account planning and connection planning. The core of propagation planning is planning for how a message will spread from person to person through word of mouth and social channels. The document provides several case studies and examples of successful propagation strategies. It outlines how a propagation planner's role involves activities like moderating online communities and measuring the spread of creative assets.
The british film industry
The document discusses various topics related to the film industry including technological determinism, film festivals, the British film industry, and independent films. It explores the challenges facing the British film industry in competing with Hollywood films and surviving in its shadow. Options discussed for the British film industry include making more commercial films or adopting a model similar to Harry Potter for production, distribution, and exhibition. The relationship between film audiences and the industry is also examined.
The Power of Immersive Media
Kate Spade was founded in the early 1990s by Kate Brosnahan and Andy Spade with little money for advertising. However, they had a compelling story about their vision for a lifestyle brand that evoked feelings of graciousness. Every decision they made, from store locations to product lines, reinforced this story. By consistently telling this story, they were able to grow the brand significantly. The article discusses how immersive experiences that transport audiences into fictional worlds can be an effective marketing technique when done skillfully. It examines how storytelling has been used in marketing historically and how new technologies like virtual reality are pushing the boundaries of immersion. The neuroscience of immersion suggests it may tap into deep human instincts to
Danish Film Institute Keynote
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Media powerpoint
This document provides information about the 2010 science fiction film Monsters directed by Gareth Edwards. It discusses the film's production details such as its $500,000 budget, filming locations in multiple countries over 3 weeks using minimal equipment, and starring Scoot McNairy. It describes the distribution company Vertigo Films and unconventional marketing campaign focused on the app Foursquare to generate hype. Box office earnings are provided, with the film making $237,301 worldwide on its limited release.
Task 2 media
1. The document discusses the marketing strategy for the horror film The Blair Witch Project.
2. It aimed to target horror fans by creating an elaborate fictional story around the film and marketing it as real found footage to generate intrigue and mystery.
3. The campaign involved creating a realistic website with background information, well-placed cryptic trailers, film festival buzz, and relying on word-of-mouth - which proved to be the most effective strategy before the rise of social media.
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Evaluation 3
The document summarizes HGL Productions' plans for distributing their psychological thriller film "Exitus." They plan to partner with Universal Pictures as both the production company and distributor due to Universal's success with thriller films like Ouija. HGL Productions will use Kickstarter to help fund the film and offer backers rewards. Their production company logo and film title cards are designed to clearly identify HGL Productions and the film. They intend to distribute the film through both traditional theaters and streaming services like Netflix and Now TV to reach a wide global audience.
Evaluation 3
The document summarizes a production company's plans to produce a psychological thriller film titled "Exitus" and distribute it through Universal Pictures. It discusses establishing HGL Productions as the production company and researching Universal as a major distributor of blockbuster and thriller films. It also outlines plans to use Kickstarter for funding and market the film through streaming services like Netflix and Now TV to reach a wide audience.
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Q3: What kind of media institution might distribute your media product and why?
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Section c – exam advice
This document provides exam advice and discusses key topics to analyze for the film Vertigo. It recommends doing either the Critical Review/Writing question or the Specific question as they are easier than the Critical Approaches question. For Vertigo, some of the main debates that could be analyzed are how it is a film about film through identification and obsession, its portrayal of the gendered look and female object, use of recurring motifs and symbols, and interpretation of the Madeleine and Judy characters. It also lists debates around the spectator relationship to the character Scottie, use of locations, success as a thriller, problems from a narrative realist perspective, its undisputed status, and critical reception.
Section c – exam advice
This document provides exam advice and discusses key topics related to analyzing the film Vertigo using different film theory approaches. It recommends doing the critical review/writing question first as it is easier than the critical approaches question. It then lists several common film theories like feminist, narrative, genre, and auteur theory. For the Vertigo analysis, it outlines the major debates around interpreting the film's narrative, characters, symbolism, locations, genre, and critical reception.
Questions and answers
Documentaries claim to show reality but actually show a version of it from a certain point of view. There are three main modes of documentary: expository documentaries guide viewers through material using voiceovers, interviews and footage; interactive documentaries feature the filmmaker who actively engages with the material; and reflexive documentaries play with conventions and do not push a particular position, instead raising questions about objectivity and truth. Most documentaries contain elements of different modes and cannot be easily categorized.
Revision summer2014fm4
The document outlines a revision session plan for a 2 hour and 45 minute exam divided into three sections: World Cinema, Spectatorship Topics, and Close Critical Study. Section A focuses on contextual and textual questions about world cinema films. Section B requires applying ideas about spectatorship and readings to documentary films. Section C involves critically analyzing a single chosen film and demonstrating awareness of critical debates around the film. The revision plan provides sample questions and approaches for successfully answering different question types in each exam section.
Transformationscene
After Judy dyes her hair blonde, Scottie is still not satisfied because she has not styled her hair in the neat bun that Madeleine wore. He insists she put her hair up, demonstrating his desire to transform Judy into his idealized version of Madeleine. Judy allows herself to be controlled by Scottie in this way in order to gain his love. The scene illustrates Scottie's obsessive need to recreate Madeleine and Judy's willingness to become the object of his desires.
Racist ideology
Wikus is an unlikable character who is clumsy, cowardly, and patronizing towards his Black subordinates. However, he is earnest and eager to please, which makes him somewhat sympathetic. The film effectively depicts the aliens as disgusting creatures that embody racist stereotypes, treating them like cockroaches and depicting them as addicted to cat food. It also "others" Nigerians in a similarly disturbing way. By making the audience view the aliens through a racist lens, the film highlights how racist ideologies function to dehumanize and objectify others.
Successful lowbudgetfilms
While big budget Hollywood films are common, some low budget films have achieved great box office success. The Conjuring (2013) had a budget of $20 million and grossed $318 million worldwide. Saw (2004) was made for $1.2 million and grossed $103 million globally. Napoleon Dynamite (2004) had a tiny $400,000 budget but grossed $46 million. The Blair Witch Project (1999) cost only $60,000 to make and grossed $248 million worldwide.
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Digital technology has impacted film production, distribution, and exhibition in several ways. Films are easier and cheaper to make with smaller, lightweight digital cameras and editing software that allows for special effects. They can also be more easily distributed and promoted through online marketing campaigns and global releases of digital data files. While digital offers more viewing options on different screens and in 3D, it raises debates around piracy, image quality, and whether it helps or hurts independent films.
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Fans actively engage with films they are passionate about by researching all aspects of production and sharing their thoughts, interpretations, and interviews with others online. Their predictable consumption habits allow corporations to target them through merchandise and marketing. The rise of the internet has given fans a global platform to immediately and freely express themselves, influencing film production, promotion, and distribution. Studios now directly engage fans through early screenings and social media to minimize risks and costs.
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This document outlines potential exam questions for a film studies course focusing on documentaries and the spectator experience. The questions address how different types of documentaries provide varying spectator experiences, the importance of trusting the documentary filmmaker, how viewing context influences response, and whether spectators approach documentaries with more critical awareness than fiction films. Additional questions explore issues of manipulation in documentaries, the pleasures of viewing them, how real people/situations provide more challenge, and whether engaging spectators cinematically makes for the best documentaries.
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The document describes 6 modes of documentary filmmaking: expository, observational, interactive, reflexive, poetic, and performative. Expository documentaries use voiceovers and a straightforward structure to guide viewers, but can be overly didactic. Observational documentaries aim to record events objectively without influencing them, but may lack context. Interactive documentaries feature the filmmaker's engagement and perspective. Reflexive documentaries draw attention to documentary conventions. Poetic documentaries emphasize visuals and mood over explicit arguments. Performative documentaries construct subjective truths significant to the filmmaker.
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This document discusses spectatorship and how different spectators can have varying emotional responses to the same film due to their personal contexts. A spectator's response is dependent on their own experiences, knowledge, ideologies, and how they relate the film to their own memories. The document also presents different types of readings spectators can have, from preferring the intended meaning to having an oppositional reading that does not recognize the intended meanings.
Using key words in a sentence
The document discusses the themes in the film District 9, including the segregation and lack of assimilation of aliens who are forced to live in a dystopian area called District 9 under harsh conditions, with humans from the MNU corporation controlling and possessing power over the aliens. A theme of xenophobia and racial division exists as the comfortable lives of humans are contrasted with the aliens' struggle to survive in District 9.
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The aliens in District 9 are seen as repulsive scavengers forced into make-shift concentration camps where they live in squalid conditions without basic rights. As the film develops, the aliens are shown to be intelligent beings who care for their children and want to return home, representing racial divisions and functioning as an allegory for apartheid and segregated minorities. While physically distinct from humans, the aliens are ultimately victims who are "othered" and denied dignity through physical segregation and an inability to assimilate or leave Earth.
Easter revision2014
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Wib 2notes
- 1. April 19, 2013 Marketing Case Study The Woman in Black (James Watkins, 2012) Produced by Hammer Film Productions Budget $15m Distributed by Momentum Pictures Total P&A budget 3.3m 2m on advertising alone Box Office takings $127.7m Marketing: Key Questions 1) What is it? Positioning A classic ghost story for all ages; delivering chills and thrills in abundance. 2) Who is it for? Campaign Objective Engage fans of the book, the pla, Daniel Radcliffe / Harry Potter, Supernatural chillers. Sell the spooks , scares and quality of the film. Target a broad audience through advertising, publicity and promotions. Position the film as a block buster 3) How and when will we reach them?
- 2. April 19, 2013 Campaign Overview Social Media outreach – production stage Phase 1 teaser campaign -‐ THE KINGS SPEECH DVD Phase 2 teaser campaign – HARRY POTTER Main cinema campaign – Halloween Advertising campaign – January Premiere – February Film released – Feb 10 Sustain advertising – post release MAIN CAMPAIGN What's the difference?
- 3. April 19, 2013 HALLOWEEN COMPETITION STAR INPUT AD CAMPAIGN Young Adults What media do they consume? Broader Audience
- 4. April 19, 2013 TV ADVERTS 6 SHEET ONLINE LARGE FORMAT PRESS RADIO PUBLICITY CAMPAIGN DANIEL RADCLIFFE WORLD PREMIERE
- 5. April 19, 2013 PUBLICITY CAMPAIGN SCHOOL ACTIVITY THE PLAY BOOK ACTIVITY PUBLICITY CAMPAIGN ONLINE CAMPAIGN SOCIAL MEDIA
- 6. April 19, 2013 PUBLICITY CAMPAIGN Position Daniel Social media as 500 interviews backbone for Radcliffe outside of in different attracting a teen his role in Harry countries audience. Used Potter FB to weak news stories and Sell the heritage of reward fans. the film to Promoted the film at the 88,000 followers upmarket play. on FB and 5,500 audiences. on Twitter. Media interviews Random House Tap into school publishing a tie-in curriculum - get with cast, edition of book. teachers to take filmmakers and 30,000 copies in their classes. Susan Hill. Telegraph. Royal Festival Hall. Anything new Host Worldwide Audience of 2000. published Premiere in fans. World's media online for over First time for finished London. a year. film screening. How do the following factors help increase publicity for the film? The World Star Play Premiere Publicity Campaign Online Social School Book campaign media activity activity
- 7. April 19, 2013 PUBLICITY CAMPAIGN: THE RESULT Bigger than The Record breaking box Muppets on office result ($20m opening weekend during opening weekend) THE WOMAN IN Book in Top 10 BLACK 2 The highest-grossing British horror film in 20 years.