The document analyzes the culture and history of Marriott International, emphasizing its commitment to customer service, employee care, and innovation in response to customer needs. Founded by J. Willard Marriott in 1927, the organization has expanded from a root beer stand to a global hotel management company with over 3,800 hotels, driven by core beliefs of integrity, teamwork, and proactive hospitality. Moreover, it discusses various organizational theories and identifies factors that sustain and promote change within the company's culture.