Welcome to the Swiss International Hotels & Resorts Company Brochure for 2016! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you.

1. COMPANY BROCHURE 2016
International Quality – Local Affinity

2. International Quality – Local Affinity
Swiss International Xiamen
Swiss International Mabisel
Swiss International Michelangelo
Swiss International Kizilcahamam

3. Content
• Introduction
CONTENT
Page 3 l 2016
Introduction Page 4
The Company Page 5
Our Values Page 6
Our Mission, Our Vision, Our Credo Page 7
The Brands Page 8
The Food & Beverage Concepts Page 9
Meetings & Events Concepts Page 12
Leisure Facilities Page 13
Loyalty Program Page 14
Swiss Select Lounge Page 15
The Operation Formula Page 16
The Support Mechanism Page 17
Swiss International Hospitality Academy Page 18
Revenue Contributors Page 19
Revenue Generators Page 20
The Value Drivers at a Glance Page 21
The Brand Performance Impact Page 22
Our Presence Worldwide Page 23
Developments Page 24
Area Office Worldwide Page 27

4. Page 4 l 2016
INTRODUCTION
Henri (Hans) W.R. Kennedie
CEO & Managing Director
Swiss International's roots are since 30 years anchored
in Switzerland; A country known worldwide for its
quality, precision and values that we ever since proudly
translate into the day to day operation of our hotels.
From the shores of Europe to the coasts of China, to
Africa and the Middle East, our customers will
experience the best of Swiss Hospitality at consistent
quality levels.
Whilst the concepts of our luxury, upscale and midscale
brands are tailored to the needs of today's savvy
business and leisure travelers, the Swiss International
Business Model strongly focuses on increasing market
shares and on driving financial results for all
stakeholders.
Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we
are pleased to present our company to you.
Swiss International is currently on a tremendous journey of expansion in the GCC countries,
Africa, Asia and in good old Europe. Our vision is to grow the chain to a 150 hotels by the
year 2020.
Be part of it - we look forward to hearing from you!

5. Page 5 l 2016
THE COMPANY
The world of hospitality revolves around return on investment! Swiss International offers a
robust business model to hotels on either a franchise, manchise or a management agreement.
As such, the hotels can well position themselves in the market by taking full advantage of the
sound established Swiss International Brands & Concepts as well as the Swiss International
Commercial Value drivers in order to maximize its financial results.
Next to the global distribution through the state-of-the-art central reservation system SWISS-
REZ, the company offers a range of services like Technical Services, HR Management,
Marketing, Sales, Revenue Management, SEO and Distribution Management in order to drive
profitability.
Swiss International is a global company with its International
services center located in The UAE. This position gives the
company easy access to the fast developing markets that
are target for its expansion purposes.
Swiss International envisions to expand globally via strategic
co-operations and alliances. The company has signed
several co-operations in the following regions:
• Asia (Greater China, Southern Asia)
• Africa (Western and Eastern Africa)
• Middle East and North Africa
• Europe (Southern, central and Northern)
The hotels benefit furthermore from a robust support mechanism
which includes extensive Business - and Operational Support
Sessions as well as tailored training and courses from the Swiss
International Hospitality Academy.

6. Page 6 l 2016
OUR VALUES
“Much more than just a Brand” and “Best in Class” are the best ways to describe Swiss
International’s philosophies on international business. All stakeholders share and honor the
traditional Swiss values of hospitality.

7. Page 7 l 2016
OUR MISSION
Proud of Swiss Quality!
OUR VISION
To Be a Major Player in
the European, African
and Asian Hospitality
Industry!
OUR CREDO
A Trusted Partner to
Hoteliers, Owners,
Developers & Guests,
Colleagues!

8. Page 8 l 2016
THE BRANDS
The “Swiss Touch” and "Guest Experience" are the essence of each of the Swiss International
brand’s characteristics.
Passion for hospitality, quality assurance standards and adaptation to an ever changing
market, distinguish our brands and make them stand out from the crowd.

9. Page 9 l 2016
THE FOOD & BEVERAGE CONCEPTS
The concepts of our branded F&B outlets are designed to provide unrivalled guest experience
but are also focused on keeping sharp control over the GOP. The menus are featuring fresh
& healthy food in optional portion sizes to fit customers' needs, and the profitability of each
menu item is closely monitored at all time.

10. Page 10 l 2016
THE FOOD & BEVERAGE CONCEPTS
F&B brands at Swiss International include Asian Restaurant Concept where popular and
authentic Thai and Chinese Dishes are served in an elegant, cultural ambiance and Arabian
Restaurant Concept that incorporates a Stylish and Trendy shisha lounge with eclectic mix
of Moroccan and Middle Eastern Art.

11. Page 11 l 2016
THE FOOD & BEVERAGE CONCEPTS
Our bar and lounge brands are lifestyle bar concept of Swiss International where the
Interiors and ambiance are attentively designed for an informal and relaxed evening.

12. Page 12 l 2016
MEETINGS & EVENTS CONCEPTS
Superior facilities, state-of-the-art audiovisual systems
and complete meeting equipment guarantee that
meetings in our hotels are as pleasant as they are
productive. The concepts of the brands Eventives and
The Box are designed to match the correspondent hotel
brand scale and as such, to meet guest expectations.
Swiss International Kizilcahamam
Swiss Spirit Hotel & Suites Interlaken
Functional, Modular or
Break-out Meeting
Venues.
Stylish & Sophisticated
Conference, Meetings &
Banqueting Venues.

13. Page 13 l 2016
LEISURE FACILITIES
Inspirations Pool & Gym are designed to match the corresponding hotel brand and as such,
to meet each guests’ expectation.
Swiss Spirit Hotel & Suites MardezokSwiss International Mabisel
For the guests indulgence, Swiss International Inspirations Pool and Gym compliments
guests stays with state-of-the-art fitness centers & refreshing swimming pools.
With a fully serviced gym and either an infinity pool or lap pool, Inspirations compliments
guests relaxation and health needs.

14. Page 14 l 2016
LOYALTY PROGRAMS
The Swiss International’s loyalty program comes in various options from the free of charge
SWISS SELECT program which allows frequent stay guests to redeem earned points, to
the annual subscription programs SWISS SELECT PLUS to enjoy F&B discounts and the
SWISS SELECT LOUNGE to have free access to all advantages of the business lounge.

15. Page 15 l 2016
SWISS SELECT LOUNGE
The Swiss Select Lounge is an important component of the Swiss International Guest
Loyalty Program Swiss Select and offers VIP Guests and Swiss Select Members
complimentary continental breakfast and all day refreshments and snacks.
The Swiss Select Lounge is mandatory in all Swiss International Hotels & Resorts and
Swiss Spirit Hotels & Suites, and aims at providing Swiss Internationals loyal guests with
personalized services.

16. THE OPERATION FORMULA
Page 16 l 2016
Swiss International makes available for its affiliated hotels
under License, Manchise or Management agreement the
following formula: the License, the System and the Services
The License allows the affiliated hotel to make use of the
“Swiss International” brand name and its relevant concepts as
defined and details of which are set out in the company’s
Manual.
The System: Affiliated hotels are connected to the System.
All electronic reservation channels, including but not limited
to the global distributions systems, Online Travel Agents,
Online booking engines etc… are connected to the system to
ensure that all reservations are channeled through the
system.
The Services: Swiss International provides an extensive
range of services for its hotels. Some of the mentioned
services are :
The Commercial Business Support sessions
The Operational Business Support Sessions
Swiss International Hospitality Academy

17. THE SUPPORT MECHANISM
Page 17 l 2016
Commercial And Operational Business Support
The hotels under Swiss International’s umbrella benefit furthermore from a robust support
mechanism which includes extensive Commercial and Operational Business Support
Sessions.
 Ensure that the hotel is taking full advantage of
the Swiss International Brands & Concepts as
well as the Swiss International Commercial
Value drivers in order to maximize its financial
results.
The business session are held on a quarterly basis
with the objectives to:
 Measure the improvement of the Brand Performance Indicator.
 Support the hotel to reduce operational costs and as such, to augment the GOP (Gross
Operating Profit) or EBITDA (Earnings Before Interests, Taxes, Depreciation and
Amortization).

18. SWISS INTERNATIONAL HOSPITALITY ACADEMY
Page 18 l 2016
Swiss International Hospitality Academy is a center of
competence and expertise for hospitality training and
for career development.
The objectives of the Swiss International Hospitality
Academy are:
• To support the hotel to improve business results.
• To support the hotel to implement Swiss quality and
the core values & standards of Swiss International.
• To develop supervisors and managers as well as
exceptional talents in hospitality.
• To ensure Swiss International has engaged talented
people with the right competencies, in the right
place, at the right time, driving Business Success
according to Swiss International values & standards.

19. Page 19 l 2016
SWISS INTERNATIONAL TYPICAL EXAMPLE OF THE
REVENUE CONTRIBUTORS
Rooms Revenue - 65%
F&B Revenue - 25 %
Other Operating Income - 8%
Other Income - 3%
HOTEL REVENUE

20. Page 20 l 2016
SWISS INTERNATIONAL REVENUE GENERATORS EXAMPLE
ROOMS REVENUE FOOD & BEVERAGE REVENUE
SWISS-SELECT Members - 33%
INSPIRATIONS Members - 50%
Eventives (Roomhire) - 17%
OTHER OPERATING INCOME
Transient - 15%
Corporate Individual - 20%
Corporate Group - 5%
Leisure Individual - 20%
Leisure Group - 5%
Extended Stay - 35%
Swiss Café Restaurant & Lounge - 30 %
Noodles & Rice - Asian Cuisine - 30 %
TED & Co On the Go - 15%
Eventives Meetings & Events - 15%
Moods Shisha Lounge - 6%

21. THE VALUE DRIVERS AT A GLANCE
Page 21 l 2016

22. BRAND PERFORMANCE IMPACT
Page 22 l 2016
SWISS-REZ
SWISS-REP
Swiss Select
&
Bookers Program
SWISS-RFP
SWISS-OTA/
WHOLESALERS
GDS
SWISS-FLEX
Web Booking
SWISS-REV
GUESTS
IndividualGroups
Transient/Corporate/LeisureCorporate/Leisure
CCX
DIRECT
SWISS-PMS
Hotel
SWISS-REZ + SWISS SELECT + BOOKERS PROGRAM
BPI =
HOTEL ROOM GROSS REVENUE
Hotel objectives are always tangible
and measurable.
Hotel’s Objective of working with Swiss
International is to effectively make use
of the products & systems, which in
turn will increase the Brand
Performance Impact.
EFFECTIVE USAGE OF
PRODUCTS & SYSTEMS
OPTIMAL BRAND
PERFOMANCE IMPACT
The Products & System Structure

23. OUR PRESENCE WORLDWIDE
Page 23 l 2016

24. DEVELOPMENTS IN ASIA
Page 24 l 2016
Swiss International Kandaghat
INDIA
Swiss International The Residences Chandigarh
INDIA

25. DEVELOPMENTS IN EUROPE
Page 25 l 2016
Swiss Spirit Hotel & Suites Interlaken,
SWITZERLAND
Royal Swiss Esenyurt Instabul,
TURKEY

26. DEVELOPMENTS IN MIDDLE EAST & AFRICA
Page 26 l 2016
Swiss International The Residences Jeddah,
SAUDI ARABIA
Swiss International Al Hamra,
SAUDI ARABIA

27. AREA OFFICES WORLWIDE
Page 27 l 2016
CENTRAL EUROPE
Interlaken, Switzerland
NORTH WEST EUROPE
Amsterdam, Netherlands
SOUTHERN EUROPE
Rome, Italy
WEST AFRICA
Lagos, Nigeria
GREATER CHINA
Shanghai, China
BANGLADESH
Dhaka, Bangladesh
SOUTHERN ASIA
New Delhi, India
MIDDLE EAST
Dammam, K.S.A
FOR ALL ENQUIRIES CONTACT
International Services Center
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com
Website: www.swissinternationalhotels.com
TURKEY & THE BALKANS
Istanbul, Turkey

28. Page 27 l 2015
International Service Center
c/o Alpha Hospitality Management Services
Amenity Building 2 – Office Suite 904
P.O. Box 85644
Al Jazeera - Al Hamra
Ras Al Khaimah, U.A.E.
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com
For more information and contact please contact info@swissinternationalhotels.com
Thank You!
Follow us:

29. AFFILIATION BROCHURE 2016
International Quality – Local Affinity
International Quality – Local Affinity
OUR LOYALTY PROGRAM
www.swissinternationalhotels.com
Thank You For Your Interest.
Be Part of Swiss International!

30. International Quality – Local Affinity
International Service Center
c/o Alpha Hospitality Management Services
Amenity Building 2 – Office Suite 904
P.O. Box 85644
Al Jazeera - Al Hamra
Ras Al Khaimah, U.A.E.
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com