Swiss International company profile-2014

1www.swissinternationalhotels.com Company Informationwww.swissinternationalhotels.com
COMPANY PROFILE 2014

www.swissinternationalhotels.com 2 3Company Information www.swissinternationalhotels.com Company Information
CONTENT INTRODUCTION
Introduction
The Company
The Board and Management Committee
Mission/Vision/Values
International Quality, Local Affinity
The Brands
The Concepts
Marketing and Distribution
Why choose Swiss International?
Business School
Global and Future Presence
Contact us
Dear Reader,
elcome to Swiss International. We appreciate your interest in our hotels &
resorts and we look forward that this visit may lead to more visits.
Swiss International’s roots are obviously in Switzerland, which is worldwide known
for its quality and precision. In our hotels we have translated the “Swiss-ness” into
8 characteristics, which we aim to have integrated into how we offer Hospitality
to all our guests and travel partners. The same applies to how we conduct our
business, also according to our 8 values. These are:
Sustainable Ethical Efficient Innovative
Anticipating Courteous Accurate Committed
Our hotels are located in urban areas or in top quality resort locations. From the
shores of Europe to the shores of China from Africa to the Middles East, you will
be able to appreciate Swiss Hospitality.
We are great believers in offering consistent quality levels. That’s why we work
with concepts and systems. That applies to our hotels, be it the luxury Royal
Swiss hotels, the upscale Swiss International Hotels or the surprising hospitality
at our mid-market Swiss Spirit Inns, Hotels & Suites. The same applies to our
restaurants, bars, meetings and events spaces and our leisure facilities. They are
all branded and based on well designed concepts. We certainly hope that you will
enjoy them.
We look forward seeing you in one of our hotels or resorts!
With best personal regards,
Henri (Hans) W.R. Kennedie
CEO & Managing Director
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THE COMPANY The Board & The Management Committee
The inception of Swiss International lies back in the 80’s, when an association
was created by and for Swiss hoteliers elites and graduates of Swiss hotel
schools. The initial purpose of the company was to form a “brotherhood of
Swiss hoteliers” around the world with social contact and exchange as the
main benefits.
Throughout the years more hoteliers saw the opportunity to generate some
financial benefits from the organization. Swiss International Hotels then
evolved into a hotel consortium, where next to the brand, sales, marketing,
reservation and support services were offered.
In 2010, the present holding Swiss International Hospitality Commons was
created and the strategy changed to exploit the chain Swiss International as
a real hotel brand rather than as an association.
The company offers license arrangements for hotels and management
services, ranging from full Operational Management, Technical Services, HR
Management, Marketing, Sales, Revenue management, SEO and Distribution
Management.
Swiss International has recently moved its Global Operations Centre from
Gland, Switzerland to Ras Al Khaimah in the United Arab Emirates, because
of the proximity to the fast developing markets such as the Middle East,Africa
and Asia.
Henri Kennedie
Chairman & CEO
Mr. Henri (Hans) W.R. Kennedie is a Dutch native with
over 30 years of experience in the international hotel
industry. He worked as CEO for Golden Tulip from 2002
till 2009 and now since 2010 for Swiss International.
He has worked on all continents of the globe and is
heading the international expansion of the Company.
Next to Hans, the Board consists of one Non-Executive Director and one Non-
Executive Chief Financial Officer. The day-to-day operational matters are in the
hands of the Management Committee, which consists of 5 members.
Ras Al Khaimah

Anne Cheseaux
Managing Director
Swiss Establishments
To accelerate the growth and expansion, as well as the quality and genuinity of Swiss
International, the Board created the International Management Council (IMC). The
Council meets twice a year to discuss development and management system.
Sabine von
Niederhausern
Director of Business
Administration
Alexander Richards
Chief Business
Development Officer
Marco Vrijburg
Chief Financial
Officer (Non-Exec.)
John G. Henry
Director of Projects
& Planning
International management council
Hans Woerlee
Managing Director
Benelux
Amsterdam
Anthony Betts
Managing Director
Turkey & Balkans
Istanbul
William Bauer
Director Business
Development
Turkey & Balkans
Istanbul
Roberto Mancini
Joint Managing Director
Italy & Malta
Rome
Paolo Argilli
Joint Managing Director
Italy & Malta
Rome
Laszlo Kele
Managing Director
Switzerland
Montreux
The Board & The Management Committee

Sofiane Ghorbel
Managing Director
North Africa
Tunis
Anasse EL Guermai
Managing Director
Morroco
Marrakech
Africa and Asia
Wasiu Babalola
Managing Director
Western Africa
Lagos
Benjamin Yan
Chairman & CEO
Greater China
Xiamen
Abrar Faisal
Managing Director
Bangladesh
Dhakka
Anupam Narayan
Chairman & CEO
Southern Asia
New Delhi
MISSION | VISION
OUR MISSION
Proud of Swiss Quality!
OUR VISION
Within five to seven years, Swiss International Hotels & Resorts will be a
major player in the European, African and Asian hotel scene, where it will
have built its business results upon innovative hotel brands and excellent
services.
OUR CREDO
Through our actions, we will become a trusted partner with guests, colleagues
and associates – creating a community unified in its mission to deliver true
hospitality around the world.
We will act boldly, decisively, and with determination, and our results will
benefit customers, employees and all stakeholders.
We will celebrate our successes and continually expand our boundaries in the
quest for excellence, quality and results.

Our core values shape the culture and define the character of our company.
The values which are shared in Swiss International`s hospitality worldwide
are: courteous, anticipating, ethical, innovative, sustainable, efficient,
accurate, committed.
Our values
Efficient
To complete a task in an economic way without wasting any resources
Anticipating
To be always one step ahead of things
that may happen and/or of requests
that may be made by guests while
completing each task within the service
process.
Courteous
Being polite and showing respect,
genuine consideration and care for
others is the core of hospitality
Accurate
To complete a task in a precise and
correct way, without making any
mistakes, and by paying attention to
even the smallest details
Our Values
“Much more than just a brand” and “Best in its Class” are the best ways to
describe Swiss International Hotels & Resorts, where all stakeholders share
and honor the traditional Swiss values of hospitality. The same applies to the
partners and staff of the organization itself.

Ethical
To be conscious of the difference between right and wrong and what constitutes
moral behaviour towards others. Always aim to do the right thing.
Committed
To take full ownership and responsibility
about each service process while
respecting the standards of Swiss
International at all times, which implies
loyalty to the company.
Innovative
The creativity of finding new ways and methods
to complete each task and / or of introducing
new ideas that add value and variation to each
task
Sustainable
To contribute to the preservation of the
planet for the generations to come by
avoiding in every task to pollute, waste or
spill. More importantly, to take care of our
people, our planet while making profit.
Our Values International quality, local affinity
wiss International Hotels is an international hospitality licensing and
management company with strong Swiss values and international quality.
The Company believes in building long-term relationships based on trust,
transparency and integrity. The people of Swiss International share a passion for
hospitality, and strive to create fruitful relationships through new and exciting
opportunities across the world.
Swiss International offers a global brand yet, a brand that can transcend
boundaries as it recognizes and respects local culture and tradition and ensures
flexibility in its local affinity. We celebrate our successes and continually expand
our boundaries in the quest for excellence, quality and results.
Swiss International strives to incorporate these aims into everything we do -
from how we run our business, to how our hotel brands should appear in the
marketplace. As a growing team, we expect that all of us live by the same
principles and share them amongst all our hotels.
Swiss International Nanchang
S
OUT OF

Swiss International Le Rivage Lutry
Swiss International Il Maginifico Elba
Swiss International Vila Patriarca
Swiss International Mabisel-Port Harcourt
Swiss International Omayad Syria
Swiss International Xiamen
Swiss International Mabisel-Port Harcourt

THE BRANDS
At Swiss International we are consistent
in all we do. The “Swiss Touch” is the
essence of each brand’s characteristics
and desired level of experience. Passion
for hospitality, quality assurance
standards, and flexibility in design
distinguishes our three brands.
Luxury
“Sheer Luxury”
Royal Swiss (luxury full- service hotels and resorts) is the Company’s most
exclusive brand targeting connoisseurs, who seek the finest experience,
which combine discretion, bespoke service and unrivalled courtesy. Hotels
are located in highly desirable locations.
Royal Swiss EmiratesSwiss International Xiamen

Upscale
Swiss International Hotels, Suites & Resorts (upscale full- service hotels and
resorts) is the Company’s brand targeting business and leisure travellers
worldwide. The brand features high standards of quality, great comfort, and
unparalleled levels of services.
“Elegant Upscale”
Swiss International Amsterdam-Airport
Mid Market
Swiss Spirit Inns Hotels & Suites (mid scale with or without F&B outlets)
is targeting mid upper income guests from a wide range of industries. The
brand provides today’s savvy traveller with a value for money” alternative,
featuring a straightforward and uncomplicated approach, purposeful service,
and functional design in an open and friendly environment.
“Surprising Hospitality”

Swiss Spirit Inns & Suites Modular Concept
Surprising Hospitality - a great mid-market concept, based on Swiss International's
modular operating model, now completed with a modular construction formula, operated
by global market leader CIMC Modular building concepts. Excellent and sustainable
building concept at very competitive rates and conditions and build within a 6 month
time frame.
The Swiss Spirit Inn & Suites is coming with 20 % of the available units as Extended
Stay Suites, the popular Swiss Café, Restaurant and Lounge, the Inspirations leisure
center and the BOX Meetings and Events center. The brand is supported by Swiss
International's marketing and global reservation systems.
The staff and management are trained by the courses of the Swiss International
Business School and are from an international background.
For owners and investors it is relevant to know that depending on the location, there is
a complete return on investment anywhere between 4 and 7 years. There is a special
task force in Swiss International focussing on expansion in key markets in Europe,
Africa and the Middle East.

return on investment

The concepts
Besides our brands, our quest for quality and consistency makes us favour
working with concepts for every department of the hotel operations. This is
done having the financial objectives of the hotel operations in mind and for
the purpose to become less dependent on the human factor. Concepts for
Food & Beverage, Meetings & Events and Gym & Pool have been developed
and a concept for SPA is under development.
Restaurants, BAR & lounge concepts

Swiss International Hotel Imperial HolidaySwiss International Hotel Imperial Plaza
The concepts
Swiss International Mabisel-Port HarcourtSwiss International Xiamen

marketing & distribution
Our Distribution System linked
to GDS, OTAs & Online Booking
Engines.
Our tailor-made, state of the art
online booking engine.
Our solution for tracking and
managing reviews, posts on the
worldwide web.
Our procurement solution to
capture, organize and respond
to requests for proposal from
buyers (RFPs).
Our solution to distribute payments
to the suppliers.
Our Property Management Software
with the solution to integrate with
SWISS REZ, SWISS REV & SWISS
PAY
Our Revenue Management System
Loyalty program

• Flexible design capable to adapt to a range of site needs, constraints and
geographic locations
• Brand reputation and recall; connection with strong Swiss quality and values
• Internationally known - High level of prestige, trust and experience
• Immediate connections with best practices in the hospitality industry
• Powerful global distribution and revenue management system through
SWISS-REZ
• Advanced sales, marketing and social media initiatives
• Worldwide most preferred loyalty programs
• Continuous support, customized services tailored to your needs
• Recommendations on how to increase bookings and maximize revenues
• Training sessions and access to a global team of professionals with local
expertise
Your benefits
Swiss International is for those who share a passion for real hospitality
mixed with a sharp business sense of “return on investment” .The objective
of our business is to achieve financial goals, through “The best in its class
hospitality”. Swiss International Hospitality Commons offers its partners a
truly Swiss yet global brand that has the ability to be dynamic and cater to
the individual and distinct needs of its partners.
Our unique partnership philosophy strengthened with our robust support
mechanism drives profitability, revenue maximization, sales and marketing
focus and global distribution for all our hotels.
WHY CHOOSE SWISS INTERNATIONAL

Business school
The Business School by Swiss International Hotels and Resorts is a center of
competence and expertise for hospitality training and for career development.
The objectives of the Business School are:
To support the hotel to improve business results.
To support the hotel to implement Swiss quality
and the core values & standards of Swiss
International.
To develop supervisors and managers as well as
exceptional talents in hospitality.
To ensure Swiss International has engaged and
talented people with the right competencies, in
the right place at the right time driving Business
Success according to Swiss International values &
standards.
Successful and promising hospitality talents can become part of the Swiss
International Talent Pool. Advantages of the Swiss International Talent Pool:
For Swiss International:
● Reduction of recruitment costs
for the hotels /regional offices.
● Retention of exceptional talents
within the group.
● ROI on training for the hotels /
regional offices.
● Simplified relocation &
succession management.
For the Individual:
●Consistent career path within an
internationally recognized group with Swiss
quality standards.
●Personalized follow-up of performance &
potential.
●Back up and security in case of relocation.

development in asia
Swiss International NanchangSwiss International Cox’ s Bazar
Asia - 60 % of the world population and of course the strongest developing
market area. A large developing middle class in China, India, but also South
East Asia are creating the environment for growth, especially for mid-mar-
ket hotels. Swiss International is well positioned for the growth in Xiamen
for Greater China, Dhaka for Bangladesh and Delhi for Southern Asia.

development in europe
Swiss International Amsterdam-AirportBaden, Switzerland
Europe - The cradle of the Swiss Hospitality and where it all began. Probably
still the largest economy of the world with over 500 million inhabitants and
an economy of the size of $ 16 trillion per annum.
Often now reported as becoming a weaker economy, but for sure not for
decennia to come. Swiss International has four offices from where the chain
will be further developed. They are in Amsterdam for the Benelux markets,
in Istanbul for Turkey and the Balkan countries, in Gland for Central Europe
and in Rome for Italy and Malta.
Zurich, Switzerland Swiss International Amsterdam-Airport

development in Middle- East and Africa
Swiss International Abuja Swiss Village Marjan Island
Royal Swiss Lagos
Swiss International Lokoja
Middle East and Africa - fastest growing region in the world with 44 %
population growth over the past 25 years. Because of the natural resources
the region is also considered as one of the upcoming regions worldwide.
It is the second largest region in the worldwide with over 15 % of share of
the world population. Swiss International is well represented in this region
with offices in Lagos for Nigeria, Marrakech for Morrocco, Tunis for Tunisia
and Ras Al Khaimah for the Middle East.

development in gcc
Oyster Bay Villas and Swiss Village Al Marjan Island Swiss Spirt Inn & Suites Union Heights
DWC Dubai

Global and Future presence
SWITZERLAND
Swiss International Le Rivage, Lutry
BENELUX
Swiss International Amsterdam
Swiss Spirit Inn & Suites Rotterdam
Swiss Spirit Inn & Suites The Hague
Swiss Spirit Inn & Suites Utrecht
ITALY
Swiss International Villa Patriarca, Venice
Swiss International Il Magnifico, Elba
Swiss International Casa Campanella, Elba
Swiss International Michelangelo, Mestre Venice
SYRIA
Swiss International Omayad, Damascus
MOROCCO
Swiss International Hotel Imperial Plaza
Swiss International Hotel Imperial Holiday
TUNISIA
Swiss International Club Resort Hammamet
NIGERIA
Swiss International Mabisel, Port Harcourt
Swiss International Westown, Lagos
Swiss International Lokoja
Swiss Spirit Inn & Suites, Kano
Swiss International, Benin City
Royal Swiss Pentagon, Abuja
SIERRA LEONE
Swiss Spirit Free Town, Sierra Leone,
CHINA
Swiss International, Beijing
Swiss International, Nanchang
Swiss International, Ordos
Swiss International, Guiyang
Swiss International, Kunming
BANGLADESH
Swiss International Cox’s Bazar, Damascus
UAE
Royal Swiss Fujairah
Swiss International Sharjah
Swiss Village
Under Development

CONTACT US
SWITZERLAND
Route des Avouillons 6
1196 – Gland, Switzerland
Tel: +41 22 364 7182
laszlo.kele@swissinternationalhotels.com
ITALY & MALTA
Via Bacci 7
Tivoli Terme 00011, Rome, Italy
Tel: +39 0 774 376 966
roberto.mancini@swissinternationalhotels.com
MORROCO
30 Av My Rchid Guéliz
Marrakech, Morrocco
Tel: +212 524 448 124
anasse.guermai@swissinternationalhotels.com
WEST AFRICA
1st Floor, Modupeole House
8 Isolo Road, Jakande, Isolo, Lagos, Nigeria
Tel: +234 01 7932 075
wasiu.babalola@swissinternationalhotels.com
L
SOUTHERN ASIA
Regus Business Centre, level 4, Rectangle 1,
D-4 Commercial Complex, Saket, New Delhi
110017, India
Tel: +91 11 4051 4216
anupam.narayan@swissinternationalhotels.in
TURKEY
Eralp Sok 13
Baris Apt B Blok D12, Erenkoy Istanbul, Turkey
Tel:+90 21 6478 1848
tony.betts@swissinternationalhotels.com
BENELUX
c/o ReasonNet B.V., Gyroscoopweg 134
1042 AZ Amsterdam, The Netherlands
Tel: +31(0)20-50 600 35
hans.woerlee@swissinternationalhotels.com
BANGLADESH
104 Masjid Road, Old DOHS
Banani, Dhaka 1206, Bangladesh
Tel: +88 01 7134 64447
abrar.faisal@swissinternationalhotels.com
GREATER CHINA
No.12 LuJiang Road
Executive Office, zip:361006
Tel: 0085-592-5717755
benjamin.yan@swissinternationalhotels.com.cn
11, Rue Slimen Ben Slimen
Manar 2, 2092, Tunis, Tunisia.
Tel: +216 98 700 450
sofiane.ghorbel@swissinternationalhotels.com
NORTH AFRICA
International Service Center:
℅ Alpha Hospitality Management Services
Amenity Building 2 – Office Suite 904
P.O. Box 85644, Al Jazeera – Al Hamra, Ras Al Khaimah, UAE
Tel: +971 – (0)7 – 24 33 242
matilde.tchinda@swissinternationalhotels.com
Global Services Center and Middle East office

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Swiss International company profile-2014

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