This document discusses the importance of optimizing websites and content for mobile devices. Some key points made are: - Over 20% of searches are now done on mobile and over 50% of searches will be mobile by 2015. - Users have better opinions of brands with good mobile experiences. - Websites need to be readable and functional on various mobile screen sizes from phones to tablets. - Page speed is especially important for mobile so sites need to load quickly. - Content on mobile sites should have larger fonts, less graphics, and be readable on a phone screen.

2. Before we start
Please MUTE yourself – we can hear you snore..;-)
20mn presentation – 10mn Q&A
This webinar is recorded

3. Mobile Usage in a Nutshell:
Over 20% of Google searches are being performed on
a mobile device.
In 2012 more than half of the local searches were
performed on a mobile device.
In the United States, 25% of internet users only access
the internet on a mobile device
61% of people have a better opinion of brands when
they offer a good mobile experience
25.85% of all emails are opened on mobile phones,
and 10.16% are opened on tablets.
Source: Smart Insights

4. Your Website across the web
• Must look good across all devices:
• Mobile Phones, Tablets, Laptops & Large Screens
• 240px, 320px, 480px, 768px & 1024px

5. Google says so
Preferred treatment for mobile optimized websites
Especially for mobile searches

6. Speed with Mobile is key
• Your website needs to open fast
• Test your website speed with GT Metrix

7. By 2015 over 50% searches will
be done on a mobile device
May get to 30-40% this year

8. Readable on any device
• Test your website on your phone
• If you can’t read it, then nobody else can either

9. Less is more with Mobile
 You should have less on your mobile
 Larger fonts, less graphics
 Different experience, different needs
 Clickable Phone Number
 Address links to Google Maps

10. Emails need to be Mobile too!

11. Emails need to be Mobile too!

12. Yes we can
Optimized your website for mobile
Call us today for a quote
561-272-8567

13. Thank you!
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