SlideShare a Scribd company logo
Why Your 
WEBINAR 
Failed
The attendee 
logged in, but the 
presenter took 
10 minutes just 
to go over the 
Agenda, and he 
never really got to 
the point. 
So they dropped off 
early.
The presenter spoke 
3.miles.per.minute. 
Your attendees 
couldn’t justify 
staying online to 
listen for an hour 
when they could just 
read the follow up 
blog the next day.
The non-mandatory 
event was scheduled 
early in the day 
when the attendee 
was busy doing their 
own work. They 
would prefer to just 
catch the event 
OnDemand.
The presenter didn't 
know your audience. 
They spoke at too 
high of a level, which 
confused everyone. 
Or on the flip side, 
they only hit the 
obvious points, not 
educating or 
entertaining anyone.
The presenter 
didn't do a tech 
run, so the audio 
keeps going high 
and low, there are 
a lot of pauses, 
and there is a ton 
of feedback.
The presenter was just 
reading through the 
slides. The attendee 
may as well just read 
the slide deck on their 
own time instead of 
spending an hour 
listening to someone 
read to them.
You relied on the Big 
Name Presenter to 
draw an audience, 
and they didn't. 
Attendees know that 
if they miss one 
event that the Big 
Name Presenter is 
delivering, they can 
always catch 
another.
A lot of people 
attended, but none 
of them were 
qualified leads. 
(Tip, next time don't 
invite your mom)
The registration 
page sold one 
topic, but the 
presenter is 
discussing 
something 
completely 
different.
You recommend the 
attendees join a few 
minutes early to test 
their computers, but 
when the event 
begins 5 minutes 
late, the attendee 
has probably moved 
onto another 
project.
The attendee 
couldn’t even access 
the event because it 
required a 
download, or a login 
and password.
Check out our blog to 
learn the best practices 
in delivering webinars 
that people WANT to 
attend. 
Beaconlive.com/blog 
@beaconlive

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Why your webinar failed

  • 2. The attendee logged in, but the presenter took 10 minutes just to go over the Agenda, and he never really got to the point. So they dropped off early.
  • 3. The presenter spoke 3.miles.per.minute. Your attendees couldn’t justify staying online to listen for an hour when they could just read the follow up blog the next day.
  • 4. The non-mandatory event was scheduled early in the day when the attendee was busy doing their own work. They would prefer to just catch the event OnDemand.
  • 5. The presenter didn't know your audience. They spoke at too high of a level, which confused everyone. Or on the flip side, they only hit the obvious points, not educating or entertaining anyone.
  • 6. The presenter didn't do a tech run, so the audio keeps going high and low, there are a lot of pauses, and there is a ton of feedback.
  • 7. The presenter was just reading through the slides. The attendee may as well just read the slide deck on their own time instead of spending an hour listening to someone read to them.
  • 8. You relied on the Big Name Presenter to draw an audience, and they didn't. Attendees know that if they miss one event that the Big Name Presenter is delivering, they can always catch another.
  • 9. A lot of people attended, but none of them were qualified leads. (Tip, next time don't invite your mom)
  • 10. The registration page sold one topic, but the presenter is discussing something completely different.
  • 11. You recommend the attendees join a few minutes early to test their computers, but when the event begins 5 minutes late, the attendee has probably moved onto another project.
  • 12. The attendee couldn’t even access the event because it required a download, or a login and password.
  • 13. Check out our blog to learn the best practices in delivering webinars that people WANT to attend. Beaconlive.com/blog @beaconlive