This document discusses navigating the disrupted cloud computing market from the perspective of a cloud services provider. It outlines how cloud computing has shifted to provide on-demand, pay-per-use services exploiting massive scale. It also discusses how cloud computing allows for increasing business agility through instantly starting and dynamically scaling services. Finally, it notes that there are three types of cloud customers emerging - those seeking an "Amazon with an SLA", quiet adopters, and virtualization adopters - and that navigating new customer relationships and ways of working in this disrupted market presents both challenges and new opportunities.