HR analytics can help companies reduce costs, improve workforce capabilities, and make data-driven decisions that positively impact business operations. As such, HR analytics is becoming an increasingly important part of organizations. Pursuing a certification in HR analytics can provide career benefits beyond just a job title - it can help professionals advance their careers. Some reasons to pursue HR analytics certification include learning more advanced tools like SPSS, Excel, and Tableau to better analyze employee data and behavior to improve recruitment, performance, and retention. The document recommends the Executive Certificate Program in HR Analytics from IIM Rohtak, a 3.5 month blended learning program taught by industry experts that covers yield-focused HR strategies and tools.