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Ux Awards2015 – graphic mint

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Séamus Byrne presenting at the UX Awards 2015 in New York. Graphic Mint are finalists

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Ux Awards2015 – graphic mint

  1. 1. Storytelling, Vizualisation and Empathy The Keys to Successful UX for the Zarion Allocate Product
  2. 2. Overview 1. Introduction 2. Project Background 3. Storytelling 4. Vizualisation 5. Empathy 6. Questions
  3. 3. 1. Introduction
  4. 4. At your service...making customers happier through Design: Séamus T. Byrne About Graphic Mint are a User Experience (UX) Design and Innovation agency based in Dublin, Ireland. Our mission is to design meaningful experiences between people, processes and technology. We create lasting, memorable journeys across your brand, products and services to ensure customers will love interacting with your business.
  5. 5. Graphic Mint Team
  6. 6. At your service...making customers happier through Design: Séamus T. Byrne Séamus T. Byrne ● Twitter: @SeamusByrne ● Co-Founder & Director of UX at Graphic Mint ● Former IxDA Board Member ○ Director of Global Events ● Co Chair for Interaction 12 Design Event Planner ● MA Multimedia, BA Sociology About
  7. 7. 2. Project Background
  8. 8. At your service...making customers happier through Design: Séamus T. Byrne Zarion Allocate ● Irish Company ● 20 Years providing SaaS ● Their Allocate product is used by thousands of users for work allocation and capacity management ● Required help with UX About
  9. 9. 3. Storytelling
  10. 10. Storytelling the User’s World “We experience life as a series of ongoing narratives, as conflicts, characters, beginnings, middles and ends” – Dr. Walter Fischer It is through the sharing of stories that communities build their identities, pass on tradition and construct meaning
  11. 11. User Experiences are Stories
  12. 12. Interlude: UI ≠ UX* *Client Education 1. User Experience relies on stories 2. Clients quickly realise stories don’t have instant impact on User Interface 3. We discover what they really wanted was help with their UI 4. We proceed with UX + UI
  13. 13. Stories are about People
  14. 14. Use Cases ≠ Stories* *They abstract the humanity but are a Good Start Stakeholder stories from Domain Research ● Supervisor reviews work capacity ● Supervisor reviews team capacity ● Supervisor allocates workitems (manual) ● Supervisor monitors workitems
  15. 15. Journey: Supervisor reviews work capacity
  16. 16. Journey: Supervisor reviews team capacity
  17. 17. Journey: Supervisor reviews team capacity
  18. 18. Journey Supervisor allocates workitems
  19. 19. Journey: Supervisor allocates workitems
  20. 20. Journey: Supervisor monitors workitems
  21. 21. Stories are about People
  22. 22. People: Shona the Supervisor Name: Shona O’Reilly Age 42 Title: Service Manager Role: Supervisor, Leader Company Financial Company X Team Retail Job Goal: Claims should be managing that person back to work Description Shona manages a team of 8 people and is responsible for making sure all work on her team is allocated and completed on time. She would eventually like to be promoted to the role of Service Coordinator Assessor “ Reassigning portfolios is the panacea for all our users ” – Shona
  23. 23. Stories have a setting
  24. 24. Places: Shona’s Work Environment
  25. 25. Places: Shona’s Context is Everything
  26. 26. We went to Shona, We listened to Shona. We had to tell her story...
  27. 27. ...visually!
  28. 28. 4. Visualization
  29. 29. Storyboarding During Framework Design, we ideated upon many stories: real and blue sky.
  30. 30. Interactive Paper Prototyping ● Real-time collaboration ● Efficient problem resolution ● Kick Tires on core behaviours ● Especially effective for complexity interactions, micro interactions and state changes
  31. 31. Where Stories Become Interactive The point of view shifts from 3rd to 1st person
  32. 32. 5. The E word
  33. 33. Empathy (there, I said it!) ● Focused on one principle: to help genuinely connect the supervisor to their personnel ● We humanised the product to reduce anonymity. ● It created an empathy between supervisors and personnel by simulating face-to-face interactions. ● “It’s been quite powerful in its effect of bringing that team together.”
  34. 34. The Keys to UX Success ● Tell the story of the people who use the product ● Visualize their storyworld with storyboards, ecosystem maps and product prototypes ● Focus on one key principle based on true understanding of the user which will form the DNA of the design
  35. 35. Educating the client ● User Experience Design is a backdrop upon which to write the storyworld of the people who use the products and services ● It is the catalyst to great UI Design ● This project helped Client ralise the value of User Experience
  36. 36. 6. Questions?
  37. 37. 6.Questions? Thank You!

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