This document discusses how Google Shopping can help retailers succeed in a multi-screen retail world. It outlines challenges for retailers like showrooming and maintaining margins. Google Shopping is presented as a solution by connecting customers to retailers through Product Listing Ads across devices. Case studies show how PLAs increased clicks, conversions, and revenue for retailers. Best practices are provided for data feeds and addressing common challenges.

1. Know about your Google Shopping
Campaign:
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2. ecommerce:
Retail in a multi-screen world
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3. 8:19 pm
LCD television
10:22 am
Color printer
7:10 am
Madden NFL 13
9:13 pm
Crockpots
7:26 am
Kurig B70
4:34 pm
Pink dress
12:17 pm
Macy's sale
Running shoes
8:22 am
Mattress
2:10 m
Consumers are shopping at anytime, from
anywhere, across devices
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4. Shop,compare, select Purchase
At home
On the go
At the store
Search
The purchase path has grown more complex
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5. Consumer behaviors
Online/Offline product discovery
Smarter shopping across devices
Demands for easy purchase experiences
Challenges for retailers
Curation, showrooming, purchase ideas
Price wars, trust, brand building
Check out cost, speed, reliability
Empowered consumers have created challenges
for retailers
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6. Grow revenue
Increase traffic - both online and offline
Maintain margins
Build loyalty
Grow revenue
Increase traffic - both online and offline
Maintain margins
Build loyalty
Retailers need to find ways to stay competitive in
a multi-screen world
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7. Google Shopping:
Connecting customers to the right products
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8. We have millions of
people shopping on
Google
We have the targeting
and the data to find the
right customer
We can help you
connect customers to
your store
Google Shopping sets retailers up for success
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9. 100Bsearches a month
on Google
15%of searches every
day are new
Google Shopping has the traffic across devices to
build your customer base
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10. Multi-screen
capabilities to reach
customers anywhere
they are shopping
Targeting
technology to
deliver retail
content to the right
customer segment
Tools
to optimize your
performance and
manage your online
presence more efficiently
Google Shopping has the technology to help you
find the right customer for your business
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11. Product Listing Ads:
The engine of Google Shopping
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12. Shopper Searches for a Product on Google.com
Attractive, engaging ad format
Solid lead quality
Easy targeting
Increased exposure
Rolling out globally
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13. Product Listing Ads on google.com
1
2
image
product title w/ link
to webpage
price
retailer
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14. Product Listing Ads on google.com/shopping
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15. Case Study: SMB Taps into Big Sales Pipeline
165% more clicks
14% increase in conversion rate
10-15% increase in ROAS
Learn more: read the entire case study.
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16. Learn more: read the entire case study.
Case Study: Company Grows Reach with PLAs
129% increase
in PLA revenue
Increased value of over-
all paid search program
Retailers like BabyEarth who are moving quickly with PLAs are being rewarded with
the opportunity to test and gain market share at a lower cost.
“
”- Michael Griffin, founder and CTO, Adlucent
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17. Product Listing Ads on Mobile Devices
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18. Case Study: Mobile PLAs Bring More Customers
371% more clicks
537% more conversions
77% increase in ROAS
Learn more: read the entire case study.
14% lower CPCs
PLAs have always been a great performer for us. It made sense to maximize the
channel by advertising across multiple devlices.
“
”
- Ryan Pableona, SEN Nanager, REVOLVEclothing.com
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19. Retailer's
Inventory
Product
Data Feed
Merchant
Center
AdWords
Product Listing Ads
on Google and
Google Shopping
At a Glance: Implementing PLAs
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20. Challenges:
Top issues for agencies and their clients
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21. Common Challenges with Data Feeds
how to start
time intensive
steep learning curve
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22. Data Feed Best Practices
• Creating a data feed can be as simple as creating a spreadsheet
• Get started with what you know and work to a complete, long-term solution over time
Start simple
Start small
• With a large inventory, it can be overwhelming to think about creating a data feed
• In these cases, identify 20-50 top products and create a feed with just these
• Over time, you can continue to grow your feed and your online PLA inventory
Start easy
• AdWords provides an easy PLA campaign creation workflow
• Follow the steps after clicking "New campaign" to launch PLAs with ease
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23. Contact Us
• Address:
• #987, Sector – 37
• Faridabad-121003
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24. Follow us
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25. Thanks!
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